Intensity Measures of Consumer Preference.
- Published in:
- Operations Research, 1980, v. 28, n. 2, p. 278, doi. 10.1287/opre.28.2.278
- By:
- Publication type:
- Article
Works matching AU Shugan, Steven M.
Results: 66
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Explaining Bundle-Framing Effects with Signaling Theory.
- Published in:
- Marketing Science, 2018, v. 37, n. 4, p. 668, doi. 10.1287/mksc.2018.1097
- By:
- Publication type:
- Article
3
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 124, doi. 10.1287/mksc.2016.1004
- By:
- Publication type:
- Article
4
A Theory for Market Growth or Decline.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 47, doi. 10.1287/mksc.2013.0813
- By:
- Publication type:
- Article
5
Repositioning for Changing Preferences: The Case of Beef versus Poultry.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 219, doi. 10.1086/209254
- By:
- Publication type:
- Article
6
The Cost Of Thinking.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 2, p. 99, doi. 10.1086/208799
- By:
- Publication type:
- Article
7
PRICE-QUALITY RELATIONSHIP.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 627
- By:
- Publication type:
- Article
8
DISPLAYS AND ADVERTISING: A THEORY OF SEDUCTION.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 118
- By:
- Publication type:
- Article
9
EXTENDED CONJOINT ANALYSIS WITH INTENSITY MEASURES AND COMPUTER ASSISTED INTERVIEWS: APPLICATIONS TO TELECOMMUNICATION AND TRAVEL.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 440
- By:
- Publication type:
- Article
10
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model.".
- Published in:
- 2010
- By:
- Publication type:
- Correction Notice
11
Relevancy Is Robust Prediction, Not Alleged Realism.
- Published in:
- 2009
- By:
- Publication type:
- Opinion
12
Think Theory Testing, Not Realism.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 1001, doi. 10.1287/mksc.1090.0496
- By:
- Publication type:
- Article
13
Introduction to the Special Classics Issue.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 9, doi. 10.1287/mksc.1070.0343
- By:
- Publication type:
- Article
14
Defensive Marketing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 88, doi. 10.1287/mksc.1070.0334
- By:
- Publication type:
- Article
15
Defensive Marketing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 85, doi. 10.1287/mksc.1070.0341
- By:
- Publication type:
- Article
16
Database Submissions.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 7, doi. 10.1287/mksc.1070.0346
- By:
- Publication type:
- Article
17
Managing Channel Profits.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 52, doi. 10.1287/mksc.1070.0332
- By:
- Publication type:
- Article
18
Managing Channel Profits.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 49, doi. 10.1287/mksc.1070.0342
- By:
- Publication type:
- Article
19
Causality, Unintended Consequences and Deducing Shared Causes.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 731, doi. 10.1287/mksc.1070.0338
- By:
- Publication type:
- Article
20
The Editor's Secrets.
- Published in:
- Marketing Science, 2007, v. 26, n. 5, p. 589, doi. 10.1287/mksc.1070.0309
- By:
- Publication type:
- Article
21
It's the Findings, Stupid, Not the Assumptions.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 449, doi. 10.1287/mksc.1070.0293
- By:
- Publication type:
- Article
22
Thanks to the Many Individuals Who Make Publication of Marketing Science Possible.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 285, doi. 10.1287/mksc.1070.0277
- By:
- Publication type:
- Article
23
The Anna Karenina Bias: Which Variables to Observe?
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 145, doi. 10.1287/mksc.1070.0274
- By:
- Publication type:
- Article
24
Does Good Marketing Cause Bad Unemployment?
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 1, doi. 10.1287/mksc.1070.0265
- By:
- Publication type:
- Article
25
Antibusiness Movies and Folk Marketing.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 681, doi. 10.1287/mksc.1060.0250
- By:
- Publication type:
- Article
26
Editorial: Fifty Years of Marketing Science.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
27
Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
- Published in:
- Marketing Science, 2006, v. 25, n. 5, p. 403, doi. 10.1287/mksc.1060.0236
- By:
- Publication type:
- Article
28
Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
29
Editorial: Save Research -- Abandon the Case Method of Teaching.
- Published in:
- Marketing Science, 2006, v. 25, n. 2, p. 109, doi. 10.1287/mksc.1060.0202
- By:
- Publication type:
- Article
30
Are Consumers Rational? Experimental Evidence?
- Published in:
- Marketing Science, 2006, v. 25, n. 1, p. 1, doi. 10.1287/mksc.1060.0196
- By:
- Publication type:
- Article
31
Marketing and Designing Transaction Games.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 525, doi. 10.1287/mksc.1050.0174
- By:
- Publication type:
- Article
32
Brand Loyalty Programs: Are They Shams?
- Published in:
- 2005
- By:
- Publication type:
- Editorial
33
Comments on Competitive Responsiveness.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
34
The Impact of Advancing Technology on Marketing and Academic Research.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
35
Consulting, Research, and Consulting Research.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
36
Endogeneity in Marketing Decision Models.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
37
Editorial: Journal Rankings: Save the Outlets for Your Research.
- Published in:
- Marketing Science, 2003, v. 22, n. 4, p. 437, doi. 10.1287/mksc.22.4.437.24904
- By:
- Publication type:
- Article
38
Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
- Published in:
- 2003
- By:
- Publication type:
- Editorial
39
Defining Interesting Research Problems.
- Published in:
- Marketing Science, 2003, v. 22, n. 1, p. 1, doi. 10.1287/mksc.22.1.1.12848
- By:
- Publication type:
- Article
40
In Search of Data: An Editorial.
- Published in:
- Marketing Science, 2002, v. 21, n. 4, p. 369, doi. 10.1287/mksc.21.4.369.132
- By:
- Publication type:
- Article
41
Marketing Science, Models, Monopoly Models, and Why We Need Them.
- Published in:
- 2002
- By:
- Publication type:
- Editorial
42
Editorial The Mission of Marketing Science.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 1, doi. 10.1287/mksc.21.1.1.162
- By:
- Publication type:
- Article
43
Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell.
- Published in:
- Marketing Science, 2001, v. 20, n. 3, p. 219, doi. 10.1287/mksc.20.3.219.9765
- By:
- Publication type:
- Article
44
THE FORECASTER'S DILEMMA.
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 123, doi. 10.1287/mksc.14.2.123
- By:
- Publication type:
- Article
45
MICROCOMPUTERS IN MARKETING.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 311
- By:
- Publication type:
- Article
46
CHANNEL OF DISTRIBUTION PROFITS WHEN CHANNEL MEMBERS FORM CONJECTURES.
- Published in:
- Marketing Science, 1988, v. 7, n. 2, p. 202, doi. 10.1287/mksc.7.2.202
- By:
- Publication type:
- Article
47
REPLY TO: MANAGING CHANNEL PROFITS: COMMENT.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 103, doi. 10.1287/mksc.7.1.103
- By:
- Publication type:
- Article
48
DEFENSIVE MARKETING STRATEGIES.
- Published in:
- Marketing Science, 1983, v. 2, n. 4, p. 319, doi. 10.1287/mksc.2.4.319
- By:
- Publication type:
- Article
49
MANAGING CHANNEL PROFITS.
- Published in:
- Marketing Science, 1983, v. 2, n. 3, p. 239, doi. 10.1287/mksc.2.3.239
- By:
- Publication type:
- Article
50
The Profitability of Purchase Limits During Shortages.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 6, p. 1197, doi. 10.1177/00222437221101808
- By:
- Publication type:
- Article