THE INFORMATION CONTENT OF PRICES: A PRELIMINARY MODEL FOR ESTIMATING BUYER RESPONSE.
- Published in:
- Management Science, 1971, v. 17, n. 8, p. B-519, doi. 10.1287/mnsc.17.8.B519
- By:
- Publication type:
- Article
Works matching AU Monroe, Kent B.
Results: 65
1
2
SYSTEMS ANALYSIS FOR MARKETING PLANNING AND CONTROL.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
3
What Are the Benefits of Unit Pricing?
- Published in:
- Journal of Marketing, 1972, v. 36, n. 3, p. 16, doi. 10.2307/1251035
- By:
- Publication type:
- Article
4
PRICE COMMUNICATIONS IN ONLINE AND PRINT COUPONS: AN EMPIRICAL INVESTIGATION.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 74, doi. 10.1002/dir.20023
- By:
- Publication type:
- Article
5
PRICE PARTITIONING ON THE INTERNET.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 63, doi. 10.1002/dir.20017
- By:
- Publication type:
- Article
6
How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 350, doi. 10.2307/3172886
- By:
- Publication type:
- Article
7
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 307, doi. 10.2307/3172866
- By:
- Publication type:
- Article
8
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality : An Integrative Review.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 3, p. 351, doi. 10.2307/3172907
- By:
- Publication type:
- Article
9
Effectiveness of Multiple Request Strategies: A Synthesis of Research Results.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 144, doi. 10.2307/3151661
- By:
- Publication type:
- Article
10
The effects of perceived scarcity on consumers' processing of price information.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 89, doi. 10.1007/s11747-006-0008-y
- By:
- Publication type:
- Article
11
Remembering Versus Knowing: Issues in Buyers' Processing of Price Information.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 207, doi. 10.1177/0092070399272006
- By:
- Publication type:
- Article
12
A Research Program for Establishing the Validity of the Price-Quality Relationship.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 151, doi. 10.1007/BF02723333
- By:
- Publication type:
- Article
13
Investigating the Effects of Multiple Country of Origins Label.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
14
Understand the Role of Hybrid-level Country of Origin in Consumers' Product Evaluations.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1049
- By:
- Publication type:
- Article
15
Dynamic Pricing on the Internet: A Price Framing Approach.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 637
- By:
- Publication type:
- Article
16
ACR FELLOWS ADDRESS ACR and ME.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 13
- By:
- Publication type:
- Article
17
Scarcity's Effects on Evaluation of Prices.
- Published in:
- 2007
- By:
- Publication type:
- Proceeding
18
The Effect of Unintended Information Acquisition.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
19
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 315
- By:
- Publication type:
- Article
20
New Perspectives on Compulsive Buying: Its Roots, Measurement and Physiology.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 131
- By:
- Publication type:
- Article
21
The Many Routes to Price Unfairness Perceptions.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 387
- By:
- Publication type:
- Article
22
The Impact of Computer Anxiety On The Evaluation of Prices On The Internet.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
23
Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 588
- By:
- Publication type:
- Article
24
The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 225
- By:
- Publication type:
- Article
25
The Effects of Country of Origin, Brand, and Price Information: A Cognitive-Affective Model of Buying Intentions.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 449
- By:
- Publication type:
- Article
26
Perceived Price Fairness: A New Look at an Old Construct.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 75
- By:
- Publication type:
- Article
27
FRAMING EFFECTS ON BUYERS' SUBJECTIVE PRODUCT EVALUATIONS.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 193
- By:
- Publication type:
- Article
28
THE FRAMING OF CONSUMER CHOICES.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 182
- By:
- Publication type:
- Article
29
RECALL VERSUS RECOGNITION AS A MEASURE OF PRICE AWARENESS.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 594
- By:
- Publication type:
- Article
30
THE EFFECT OF BRAND AND PRICE INFORMATION ON SUBJECTIVE PRODUCT EVALUATIONS.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 85
- By:
- Publication type:
- Article
31
THEORETICAL AND METHODOLOGICAL DEVELOPMENTS IN PRICING.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 636
- By:
- Publication type:
- Article
32
A PROCEDURE FOR INTEGRATING OUTCOMES ACROSS STUDIES.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 503
- By:
- Publication type:
- Article
33
THE INFLUENCE OF PRICE ON PRODUCT PERCEPTIONS AND PRODUCT CHOICE.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 206
- By:
- Publication type:
- Article
34
PREFACE.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 1
- By:
- Publication type:
- Article
35
A MULTIVARIATE ANALYSIS OF THE PERCEPTION OF VALUE FROM RETAIL PRICE ADVERTISEMENTS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 161
- By:
- Publication type:
- Article
36
IDENTIFYING AND ANALYZING CONSUMER SHOPPING STRATEGIES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 745
- By:
- Publication type:
- Article
37
THE INFLUENCE OF ADAPTATION LEVELS ON SUBJECTIVE PRICE PERCEPTIONS.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 359
- By:
- Publication type:
- Article
38
An Expanded Conceptualization and a New Measure of Compulsive Buying.
- Published in:
- Journal of Consumer Research, 2008, v. 35, n. 4, p. 622, doi. 10.1086/591108
- By:
- Publication type:
- Article
39
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 3, p. 480, doi. 10.1086/497560
- By:
- Publication type:
- Article
40
How to Construct a Test of Scientific Knowledge in Consumer Behavior.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 2, p. 305, doi. 10.1086/376799
- By:
- Publication type:
- Article
41
The Effects of Time Constraints on Consumers' Judgments of Prices and Products.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 1, p. 92, doi. 10.1086/374696
- By:
- Publication type:
- Article
42
Automatic Construction and Use of Contextual Information for Product and Price Evaluations.
- Published in:
- Journal of Consumer Research, 2002, v. 28, n. 4, p. 572, doi. 10.1086/338212
- By:
- Publication type:
- Article
43
Effect-Size Estimates: Issues and Problems in Interpretation.
- Published in:
- Journal of Consumer Research, 1996, v. 23, n. 2, p. 89, doi. 10.1086/209469
- By:
- Publication type:
- Article
44
Editorial.
- Published in:
- Journal of Consumer Research, 1994, v. 20, n. 4, p. 503
- By:
- Publication type:
- Article
45
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 2, p. 253, doi. 10.1086/209162
- By:
- Publication type:
- Article
46
Effect of Product-Line Pricing Characteristics on Product Evaluation.
- Published in:
- Journal of Consumer Research, 1987, v. 13, n. 4, p. 511, doi. 10.1086/209084
- By:
- Publication type:
- Article
47
The Influence of Price Differences and Brand Familiarity on Brand Preferences .
- Published in:
- Journal of Consumer Research, 1976, v. 3, n. 1, p. 42, doi. 10.1086/208649
- By:
- Publication type:
- Article
48
A Path-Analytic Exploration of Retail Patronage Influences.
- Published in:
- Journal of Consumer Research, 1975, v. 2, n. 1, p. 19, doi. 10.1086/208612
- By:
- Publication type:
- Article
49
Meta-analysis: integrating accumulated knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 9, doi. 10.1007/s11747-017-0570-5
- By:
- Publication type:
- Article
50
Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 3, p. 395, doi. 10.1016/j.jcps.2011.11.005
- By:
- Publication type:
- Article