The Why of Consumption: Contemporary Perspectives and Consumer Motives, Goals, and Desires.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 2002 AND VI 30 AND IP 2
Results: 11
1
2
ValueSpace: Winning the Battle for Market Leadership.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
Specialty Retailers--Marketing Triumphs and Blunders.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
4
Brand Leadership.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
5
Using Euromonitor Database in International Marketing Research.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
6
Peggy Cunningham, Editor.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 172
- By:
- Publication type:
- Article
7
Customer Mind-Set of Employees Throughout the Organization.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 159, doi. 10.1177/03079459994407
- By:
- Publication type:
- Article
8
Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 141, doi. 10.1177/03079459994399
- By:
- Publication type:
- Article
9
The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 131, doi. 10.1177/03079459994380
- By:
- Publication type:
- Article
10
Beyond First Impressions: The Effects of Repeated Exposure on Consumer Liking of Visually Complex and Simple Product Designs.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 119, doi. 10.1177/03079459994371
- By:
- Publication type:
- Article
11
Escalation of Commitment During New Product Development.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 2, p. 103, doi. 10.1177/03079459994362
- By:
- Publication type:
- Article