Marketing Literature Review.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 108, doi. 10.1509/jmkg.66.1.108.18452
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2002 AND VI 66 AND IP 1
Results: 9
1
2
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 94, doi. 10.1509/jmkg.66.1.94.18453
- By:
- Publication type:
- Article
3
The Effects of Ingredient Branding Strategies on Host Brand Extendibility.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 73, doi. 10.1509/jmkg.66.1.73.18450
- By:
- Publication type:
- Article
4
Strategic Bundling of Products and Prices: A New Synthesis for Marketing.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 55, doi. 10.1509/jmkg.66.1.55.18455
- By:
- Publication type:
- Article
5
Building Brand Community.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 38, doi. 10.1509/jmkg.66.1.38.18451
- By:
- Publication type:
- Article
6
Consumer Trust, Value, and Loyalty in Relational Exchanges.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 15, doi. 10.1509/jmkg.66.1.15.18449
- By:
- Publication type:
- Article
7
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 1, doi. 10.1509/jmkg.66.1.1.18447
- By:
- Publication type:
- Article
8
Harry Potter and the Marketing Mystery: A Review and Critical Assessment of the Harry Potter Books.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
9
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction.
- Published in:
- 2002
- By:
- Publication type:
- Book Review