Works matching IS 1534973X AND DT 2011 AND VI 21 AND IP 1
Results: 19
MANAGING ACADEMIC ADVISING SERVICES QUALITY: UNDERSTANDING AND MEETING NEEDS AND EXPECTATIONS OF DIFFERENT STUDENT SEGMENTS.
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 222
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- Article
CULTURAL DIVERSITY AS AN ELEMENT OF THE UNIVERSITY CAMPUS ENVIRONMENT: DOES IT MATTER TO TODAY'S STUDENTS?
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 214
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- Article
BEYOND SATISFACTION: ENGAGING STUDENTS AND FACULTY IN A ROMANIAN BUSINESS SCHOOL.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 207
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- Article
THE EFFECT OF SELF-CONSTRUALS ON THE EFFECTIVENESS OF COMPARATIVE ADVERTISING.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 195
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- Article
SOCIOLOGICAL FACTORS INFLUENCING HIGH-RISK PHYSICAL ACTIVITIES AMONG ADULTS: A CONCEPTUAL ANALYSIS.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 188
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- Article
THE CONSEQUENCES OF OPEN VERSUS CLOSED INFLUENCE STRATEGIES OF SALESPEOPLE IN A DEVELOPING ECONOMY.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 169
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- Article
TRAIN YOUR SALESPEOPLE TO BE SKILLED ACTORS: A MANTRA FOR SUCCESS.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 160
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- Article
COGNITIVE LOAD AND SYNTACTIC COMPLEXITY OF PRINTED ADVERTISEMENTS: EFFECTS ON CONSUMERS' ATTITUDES.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 152
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- Article
DISSIMILAR NEW PRODUCT PACE: PRODUCT CONTINGENCY EFFECTS.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 140
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- Article
GLOBAL PRODUCT STRATEGY: A LONGITUDINAL MULTI-COUNTRY PRODUCT ATTRIBUTE STUDY.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 124
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- Article
A FRAMEWORK FOR IDENTIFYING FACTORS THAT INFLUENCE FINE ART VALUATONS FROM ARTIST TO CONSUMERS.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 111
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- Article
DIMENSIONS OF TRUST AND TRUSTWORTHINESS IN RETAIL BANKING: EVIDENCE FROM INDIA.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 97
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- Article
PRODUCT EXPERTISE: A MODERATOR OF INFORMATION SEARCH IN SEQUENTIAL CHOICE.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 84
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- Article
MARKET MAVENS' MOTIVATION TO ACQUIRE INFORMATION.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 71
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- Article
CRM AND SALES PIPELINE MANAGEMENT: EMPIRICAL RESULTS FOR MANAGING OPPORTUNITIES.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 60
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- Article
GENDER AS A MODERATOR OF ROLE MODEL INFLUENCE AND ADOLESCENTS' CONSUMER-RELATED BEHAVIORAL INTENTIONS.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 47
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- Article
ASSESSING THE IMPACT OF ACQUIESCENCE RESPONSE BIAS ON MARKETING DATA.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 31
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- Article
CONSUMER SOPHISTICATION: THE DEVELOPMENT OF A SCALE MEASURING A NEGLECTED CONCEPT.
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- Marketing Management Journal, 2011, v. 21, n. 1, p. 16
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- Article
CUSTOMER RESPONSE MODELS: WHAT DATA PREDICTS BEST, HARD OR SOFT?
- Published in:
- Marketing Management Journal, 2011, v. 21, n. 1, p. 1
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- Publication type:
- Article