Works matching IS 00222429 AND DT 1988 AND VI 52 AND IP 3

Results: 22

ERRATUM.

Published in:: 1988
Publication type:: Correction Notice

From the Editor.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 1, doi. 10.1177/002224298805200301

By:

Kerin, Roger A.

Publication type:

Article

HAROLD H. MAYNARD AWARD.

Published in:: Journal of Marketing, 1988, v. 52, n. 3, p. 1
Publication type:: Article

ALPHA KAPPA PSI FOUNDATION AWARD.

Published in:: Journal of Marketing, 1988, v. 52, n. 3, p. 1
Publication type:: Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 114

By:

Werner, Ray O.;
Axe, Franklin J.

Publication type:

Article

Knowledge Development in Marketing.

Published in:

1988

By:

Lusch, Robert F.;
Jaworski, Bernard J.;
Zinkhan, George M.

Publication type:

Book Review

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 112

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 110

By:

Tower, C. Burk;
Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 109

By:

Werner, Ray O.;
Nicholas, Nick L.

Publication type:

Article

Why People Buy.

Published in:

1988

By:

Lusch, Robert F.;
Jaworski, Bernard J.;
Levy, Sidney J.

Publication type:

Book Review

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 113

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

Marketing and Economic Development.

Published in:

1988

By:

Lusch, Robert F.;
Jaworski, Bernard J.;
Dholakia, Ruby Roy

Publication type:

Book Review

The Strategy and Tactics of Pricing.

Published in:

1988

By:

Lusch, Robert F.;
Jaworski, Bernard J.;
Gourley, David

Publication type:

Book Review

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 106

By:

Werner, Ray O.;
Griffiths, L. C.;
Kirk-Duggan, Michael A.

Publication type:

Article

Progressing Toward a Theory of Marketing Control: A Comment.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 40, doi. 10.1177/002224298805200304

By:

Merchant, Kenneth A.

Publication type:

Article

Medieval Allegory: Roots of Advertising Strategy for the Mass Market.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 84, doi. 10.1177/002224298805200308

By:

Stern, Barbara B.

Publication type:

Article

Gray Markets and the Legal Status of Parallel Importation.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 75, doi. 10.1177/002224298805200307

By:

Duhan, Dale F.;
Sheffet, Mary Jane

Publication type:

Article

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 58, doi. 10.1177/002224298805200306

By:

Varadarajan, P. Rajan;
Menon, Anil

Publication type:

Article

Valuing Market Strategies.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 45, doi. 10.1177/002224298805200305

By:

Day, George;
Fahey, Liam

Publication type:

Article

Meta-Analyses of Attitudes Toward Advertising by Professionals.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 95, doi. 10.1177/002224298805200309

By:

Hite, Robert E.;
Fraser, Cynthia

Publication type:

Article

Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 23, doi. 10.1177/002224298805200303

By:

Jaworski, Bernard J.

Publication type:

Article

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 2, doi. 10.1177/002224298805200302

By:

Zeithaml, Valarie A.

Publication type:

Article