Works matching IS 00222429 AND DT 1988 AND VI 52 AND IP 2

Results: 17

7.0 UNITED STATES SUPREME COURT DISPOSITION OF APPEALS.

Published in:: Journal of Marketing, 1988, v. 52, n. 2, p. 105
Publication type:: Article

6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 104

By:

Werner, Ray O.;
Axe, Franklin J.

Publication type:

Article

5.0 REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 103

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 97

By:

Werner, Ray O.;
Griffiths, L. C.;
KirkDuggan, Michael A.

Publication type:

Article

4.0 REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 101

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

2.0 REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 99

By:

Werner, Ray O.;
Nicholas, Nick L.

Publication type:

Article

Advances in International Marketing.

Published in:

1988

By:

Lusch, Robert F.;
Jaworski, Bernard J.;
Samli, A. Coskun

Publication type:

Book Review

Issues Management--Corporate Public Policymaking in an Information Society/Issues Management--How You Can Plan, Organize, and Manage for the Future/Managing the New Bottom Line: Issues Management for Senior Executives.

Published in:

1988

By:

Lusch, Robert F.;
Jaworski, Bernard J.;
Caywood, Clarke L.

Publication type:

Book Review

Marketing Literature Review.

Published in:

1988

By:

Leonard, Myron

Publication type:

Abstract

3.0 REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 100

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

Tampered Goods: Legal Developments and Marketing Guidelines.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 86, doi. 10.1177/002224298805200207

By:

Morgan, Fred W.

Publication type:

Article

Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 75, doi. 10.1177/002224298805200206

By:

Gilly, Mary C.

Publication type:

Article

A Rules-Based Approach to Competitive Interaction.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 63, doi. 10.1177/002224298805200205

By:

Thomas, Gloria P.;
Soldow, Gary F.

Publication type:

Article

Marketing Negotiations in France, Germany, the United Kingdom, and the United States.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 49, doi. 10.1177/002224298805200204

By:

Campbell, Nigel C. G.;
Graham, John L.;
Jolibert, Alain;
Meissner, Hans Gunther

Publication type:

Article

Communication and Control Processes in the Delivery of Service Quality.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 35, doi. 10.1177/002224298805200203

By:

Zeithaml, Valarie A.;
Berry, Leonard L.;
Parasuraman, A.

Publication type:

Article

A Transaction Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 21, doi. 10.1177/002224298805200202

By:

Dwyer, F. Robert;
Sejo Oh

Publication type:

Article

Assessing Advantage: A Framework for Diagnosing Competitive Superiority.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 1, doi. 10.1177/002224298805200201

By:

Day, George S.;
Wensley, Robin

Publication type:

Article