Works matching Advertising and Marketing Manager
Results: 67
EXPERIENCIA Y TEORÍA EN LAS DECISIONES PUBLICITARIAS ENTRE DIRECTIVOS DE MARKETING.
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- Contratexto, 2023, n. 40, p. 279, doi. 10.26439/contratexto2023.n40.6265
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- Article
Conceptualizing the Evolution and Future of Advertising.
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- Journal of Advertising, 2016, v. 45, n. 3, p. 302, doi. 10.1080/00913367.2016.1199335
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- Article
Effects of Global Market Conditions on Brand Image Customization and Brand Performance.
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- Journal of Advertising, 1995, v. 24, n. 4, p. 55, doi. 10.1080/00913367.1995.10673489
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- Article
Does a Generational Divide Create a Fork in the Road?
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- International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 31
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- Article
ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS.
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- Tourism & Management Studies, 2011, n. 7, p. 101
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- Article
EL GÉNERO DEL CONSUMO EN LA SOCIEDAD DE CONSUMO.
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- Revista de Estudios de Género, La Ventana, 2008, v. 3, n. 27, p. 130
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- Article
The rental‐function effect: How does product acquisition mode affect consumer preference relating to product attributes?
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- Psychology & Marketing, 2024, v. 41, n. 12, p. 3024, doi. 10.1002/mar.22101
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- Article
The role of demand‐based scarcity appeals in promoting cultured meat.
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- Psychology & Marketing, 2023, v. 40, n. 8, p. 1501, doi. 10.1002/mar.21821
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- Article
Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan - A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited.
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- Journal of Marketing & Management, 2024, v. 15, n. 1, p. 1
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- Article
ARE MANAGERS FIGHTING THEIR MARKETERS?
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- Studia Universitatis Babes-Bolyai, Negotia, 2015, v. 60, n. 1, p. 59
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- Article
An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions.
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- International Journal of Interactive Mobile Technologies, 2020, v. 14, n. 15, p. 95, doi. 10.3991/ijim.v14i15.14955
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- Article
Sponsor, Ambusher, and Other: Consumer Response to Three Strategies.
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- Vikalpa: The Journal for Decision Makers, 2014, v. 39, n. 1, p. 75, doi. 10.1177/0256090920140105
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- Article
How a Publicity Blitz Created The Myth of Subliminal Advertising.
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- Public Relations Quarterly, 1992, v. 37, n. 4, p. 12
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- Article
Advertising vs. Public Relations: A Comparison Using Cost-Per-Thousand for Print Ads and PR Placements.
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- Public Relations Quarterly, 1989, v. 34, n. 3, p. 10
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- Article
Recruiting technical staff: A marketing approach is needed.
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- Management Review, 1981, v. 70, n. 4, p. 29
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- Article
SPECIFIČNOSTI EKONOMSKE PROPAGANDE U ME-UNARODNOM MARKETING KOMUNICIRANJU.
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- Business Consultant / Poslovni Konsultant, 2012, v. 4, n. 16, p. 62
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- Article
C&K Transfers Marketing Operations To Charlotte.
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- Textile Chemist & Colorist, 1979, v. 11, n. 4, p. 6
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- Article
[DES][RE]CONSTRUCCIONES DEL IMAGINARIO SOCIAL <MUJER BRASILEÑA> EN LOS DISCURSOS TURÍSTICOS SOBRE BRASIL EN PORTUGAL.
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- Estudios y Perspectivas en Turismo, 2013, v. 22, n. 2, p. 216
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- Article
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos.
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- Journal of Marketing Communications, 2024, v. 30, n. 5, p. 553, doi. 10.1080/13527266.2022.2152475
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- Article
Diplomatic relations and tourism advertising effectiveness: U.S. travel interest to Cuba.
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- Journal of Marketing Communications, 2019, v. 25, n. 3, p. 328, doi. 10.1080/13527266.2017.1359650
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- Article
Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements.
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- Journal of Marketing Communications, 2015, v. 21, n. 1, p. 33, doi. 10.1080/13527266.2014.970823
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- Article
Consumer Product Involvement, Attitude and Cognition Towards Ad, and Perceived Value Concerning Purchase Intentions.
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- JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 173, doi. 10.15294/jdm.v13i2.34679
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Subsequent Editions; Other Books and Pamphlets.
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- Journalism Quarterly, 1986, v. 63, n. 2, p. 400
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Comparative Advertising: Perspectives And Issues.
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- Journal of Advertising, 1975, v. 4, n. 4, p. 15, doi. 10.1080/00913367.1975.10672603
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- Article
Do stock prices undervalue investments in advertising?
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- Marketing Letters, 2016, v. 27, n. 4, p. 611, doi. 10.1007/s11002-016-9411-4
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- Article
Advertising for price-sensitive products with multi-attribute considered.
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- International Journal of Production Research, 2016, v. 54, n. 13, p. 3796, doi. 10.1080/00207543.2016.1148274
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- Article
Strategy of Advertising Media Selection Based on Consumer Behavior.
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- Global Media Journal: Persian Edition, 2014, v. 9, n. 2, p. 29
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- Article
Motivational Factors for Evaluating Sport Spectator and Participant Markets.
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- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 100
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- Article
BRANDAID: A Marketing-Mix Model, Part 1: Structure.
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- Operations Research, 1975, v. 23, n. 4, p. 628, doi. 10.1287/opre.23.4.628
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Is Your Message Getting Across?
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- Marketing Research, 2002, v. 14, n. 1, p. 34
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- Article
Deceptive advertising and abnormal stock returns.
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- International Journal of Advertising, 2011, v. 30, n. 3, p. 509, doi. 10.2501/IJA-30-3-509-535
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- Article
Análise da Propaganda do Varejo Supermercadista no Brasil: Um Estudo da Semiótica dos Maiores Players do Mercado.
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- RAIMED: Revista de Administração IMED, 2017, v. 7, n. 2, p. 124, doi. 10.18256/2237-7956.2017.v7i2.1960
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Indian Automobile Industry and Effective Advertising: A Qualitative Analysis.
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- IUP Journal of Marketing Management, 2017, v. 16, n. 3, p. 22
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- Article
ADVERTISING'S MONETARY CONTRIBUTION TO SHAREHOLDER VALUE.
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- Marketing Management Journal, 2020, v. 30, n. 2, p. 104
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REVISITING THE CONCEPTUAL DEFINITION OF DIRECT MARKETING: PERSPECTIVES FROM PRACTITIONERS AND SCHOLARS.
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- Marketing Management Journal, 2006, v. 16, n. 2, p. 188
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- Article
Do Islamic Ethics Influence Consumers' Reaction to Advertising Messages of Certain Foods? Tracking Consumers' Reaction Using fMRI Technology.
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- Journal of Global Marketing, 2022, v. 35, n. 5, p. 349, doi. 10.1080/08911762.2022.2037806
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- Article
Global and Cultural Characteristics of Humor in Advertising:.
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- Journal of Global Marketing, 1996, v. 9, n. 1/2, p. 121, doi. 10.1300/J042v09n01_06
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An Analysis of Media Representation of the Australian Electronic Gaming Machine Industry.
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- Journal of Gambling Issues, 2017, n. 36, p. 65, doi. 10.4309/jgi.2017.36.4
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- Article
The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory.
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- Marketing Science, 1996, v. 15, n. 2, p. 132, doi. 10.1287/mksc.15.2.132
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Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness.
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- Marketing Bulletin, 2003, v. 14, p. 1
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- Article
Optimal Dynamic Advertising Policy for New Products.
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- Management Science, 2006, v. 52, n. 12, p. 1957, doi. 10.1287/mnsc.1060.0585
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- Article
Cueing Morality: The Effect of High-Pitched Music on Healthy Choice.
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- Journal of Marketing, 2020, v. 84, n. 6, p. 130, doi. 10.1177/0022242918813577
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- Article
Corporate Ethical Values and Organizational Commitment in Marketing.
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- Journal of Marketing, 1989, v. 53, n. 3, p. 79, doi. 10.1177/002224298905300309
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- Article
Impact of Marketing and Advertising Expenses on Profitability of Pharmaceutical Industry: (A case study of leading pharmaceutical companies of Pakistan).
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- International Journal of Health & Economic Development, 2023, v. 9, n. 2, p. 28
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- Article
Self-Expressiveness as Consumers’ Motivation to Share Online Video Advertisements in Jakarta.
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- International Journal of Asian Business & Information Management, 2017, v. 8, n. 1, p. 38, doi. 10.4018/IJABIM.2017010103
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- Article
Age of ad accountability.
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- Marketing Health Services, 2009, v. 29, n. 1, p. 4
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- Article
Marketing Issues.
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- Journal of Marketing, 1979, v. 43, n. 2, p. 115, doi. 10.1177/002224297904300212
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- Article
The Attitude Change--Behavior Change Problem.
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- Journal of Marketing, 1978, v. 42, n. 3, p. 9, doi. 10.1177/002224297804200304
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- Article
1. Advertising and Promotion.
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- 1967
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- Abstract
Mass Marketing and Warranty Liability .
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- Journal of Marketing, 1963, v. 27, n. 2, p. 6, doi. 10.2307/1248364
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- Article