Results: 17
FROM THE EDITOR.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 1
- By:
- Publication type:
- Article
Seminar on Qualitative Research: How Are We Preparing for the Future?
- Published in:
- 1991
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- Publication type:
- Book Review
Polling and Presidential Election Coverage (Book).
- Published in:
- 1991
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- Publication type:
- Book Review
The Opinion Connection: Polling, Politics and the Press.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
The Ties That Bind--Beyond the Household.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 74
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- Publication type:
- Article
Brand Equity Measures: Some Recent Advances.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 70
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- Publication type:
- Article
Using Multiple Sample Frames to Improve Survey Coverage, Quality, and Costs.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 66
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- Publication type:
- Article
Certification Through Professional Development.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 63
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- Publication type:
- Article
The Privacy Challenge on Capitol Hill.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 60
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- Publication type:
- Article
The Training of the 'New' Researcher.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 58
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- Publication type:
- Article
IdeaFisher.
- Published in:
- 1991
- By:
- Publication type:
- Product Review
What Research Inside the Organization Can Accomplish.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 44
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- Publication type:
- Article
Measuring Customer Satisfaction: Is Meeting Expectations Enough?
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 35
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- Publication type:
- Article
A Framework for Testing Sampling Bias and Methods of Bias Reduction in a Telephone Survey.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 23
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- Publication type:
- Article
The Shopping List Studies and Projective Techniques: A 40-Year View.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 14
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- Publication type:
- Article
One Employment Lawyer's View of Employment Contracts: The Good, the Bad, and the Ugly.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 8
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- Publication type:
- Article
Marketing Insights in the 1990s: The View from Coca-Cola USA.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 3
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- Publication type:
- Article