Works matching IS 19391161 AND DT 2010 AND VI 5 AND IP 2

Results: 11

EDITOR'S LETTER.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 1

By:

Hanley, Michael

Publication type:

Article

MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 126

By:

Smutkupt, Phumisak;
Krairit, Donyaprueth;
Esichaikul, Vatcharaporn

Publication type:

Article

SELECTION OF CELLULAR OPERATORS IN BANGLADESH: AN EMPERICAL ANALYSIS.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 114

By:

Alom, Khairul;
Khan, Ashik Imran;
Uddin, A. N. M. Meshquat

Publication type:

Article

CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 102

By:

Cengiz, Emrah;
Tetik, Hakan

Publication type:

Article

THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 171

By:

Wang, Alex

Publication type:

Article

INVESTIGATING MOBILE SERVICES' IMPACT ON CONSUMER SHOPPING EXPERIENCE AND CONSUMER DECISION-MAKING.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 75

By:

Karaatli, Gokhan;
Jun Ma;
Suntornpithug, Nichaya

Publication type:

Article

MOBILE SERVICE ADOPTION OPTIMIZATION: A CASE STUDY.

Published in:

2010

By:

Vatanparast, Ramin

Publication type:

Case Study

THE CRITICAL SUCCESS FACTORS FOR MARKETING WITH DOWNLOADABLE APPLICATIONS: LESSONS LEARNED FROM SELECTED EUROPEAN COUNTRIES.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 43

By:

Chiem, Rosanne;
Arriola, Jacob;
Browers, Derek;
Gross, Jerome;
Limman, Enrico;
Nguyen, Paul V.;
Sembodo, Dwi;
Young Song;
Seal, Kala Chand

Publication type:

Article

MOVING BEYOND ACCEPTANCE: EXPLORING DETERMINANTS OF CONSUMER USE OF MOBILE SERVICES.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 30

By:

Sejin Ha;
Te-Lin Chung;
Hamilton, John;
Joohyung Park

Publication type:

Article

Critical Factors of Consumer Decision-Making on M-Commerce: A Qualitative Study in the United States.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 87

By:

Maity, Moutusy

Publication type:

Article

MOBILE COMMUNICATIONS AND EMERGING MEDIA: PREVALENCE AND IMPACT IN THE WORKPLACE.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 2, p. 5

By:

Bott, Jennifer P.;
Montagno, Ray V.;
Lane, Judy

Publication type:

Article