Works matching DE "CELL phone advertising"
Results: 183
Factors Affecting Consumer Acceptance Mobile Broadband Services with Add-on Advertising: Thailand Case Study.
- Published in:
- Wireless Personal Communications, 2013, v. 69, n. 3, p. 1055, doi. 10.1007/s11277-013-1065-4
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- Publication type:
- Article
A new challenge for advertising on mobile devices: Social TV.
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- Icono 14, 2015, v. 13, n. 1, p. 52, doi. 10.7195/ri14.v13i1.755
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- Publication type:
- Article
IMPROVING THE ADVERTISING INFLUENCE OF MOBILE OPERATORS AMONG YOTH AUDIENCES.
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- Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 35
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- Publication type:
- Article
PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
- Published in:
- 2010
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- Publication type:
- Case Study
Mobile Phones and Growth of Microenterprises: A Case Study of Safaricom's "Zidisha Biashara" Customers.
- Published in:
- 2013
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- Publication type:
- Case Study
A New Approach for Mobile Advertising Click-Through Rate Estimation Based on Deep Belief Nets.
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- Computational Intelligence & Neuroscience, 2017, p. 1, doi. 10.1155/2017/7259762
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- Publication type:
- Article
Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance.
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- Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 111, doi. 10.1080/15252019.2015.1064795
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- Publication type:
- Article
Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App.
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- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 133, doi. 10.1080/15252019.2016.1237315
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- Publication type:
- Article
Optimizing Location-Based Mobile Advertising Using Predictive Analytics.
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- Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 43, doi. 10.1080/15252019.2018.1441080
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- Publication type:
- Article
From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.
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- Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 82, doi. 10.1080/15252019.2015.1071677
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- Publication type:
- Article
Mobile Finds Girls' Taste: Knorr's New Product Development.
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- Journal of Interactive Advertising, 2009, v. 9, n. 2, p. 48, doi. 10.1080/15252019.2009.10722153
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- Publication type:
- Article
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
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- Marketing Science, 2016, v. 35, n. 2, p. 218, doi. 10.1287/mksc.2015.0905
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- Publication type:
- Article
TÜRKÇE KONUŞAN MOBİL MEDYA KULLANICILARININ MOBİL İÇERİK VE REKLAM SEÇİMLERİ.
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- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2011, v. 4, n. 6, p. 94
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- Publication type:
- Article
BIBLIOGRAPHY Electronic Marketing.
- Published in:
- 2011
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- Publication type:
- Bibliography
MOBİL REKLAMLARA YÖNELİK TUTUM VE DAVRANIŞLAR: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA.
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- International Journal of Economic & Administrative Studies, 2020, n. 26, p. 79, doi. 10.18092/ulikidince.573628
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- Publication type:
- Article
Mobile Commerce Global Publications: A Quantitative and Qualitative Assessment during 2007-16.
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- DESIDOC Journal of Library & Information Technology, 2018, v. 38, n. 3, p. 179, doi. 10.14429/djlit.38.3.12129
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- Publication type:
- Article
Technology and Social Sensibility in South Korea: A Case Study of Mobile Phone Advertising.
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- Communication, Culture & Critique, 2009, v. 2, n. 2, p. 201, doi. 10.1111/j.1753-9137.2009.01035.x
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- Publication type:
- Article
Local start-up aims to acquire mobile advertising firm.
- Published in:
- 2009
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- Publication type:
- Interview
A TCPA FOR THE 21<sup>ST</sup> CENTURY: WHY TCPA LAWSUITS ARE ON THE RISE AND WHAT THE FCC SHOULD DO ABOUT IT.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 75
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- Publication type:
- Article
UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE APPLICATIONS AND IN-APP ADVERTISING IN INDIA.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 62
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- Publication type:
- Article
THE EFFECTS OF INTERFACE DESIGN OF HAND-HELD DEVICES ON MOBILE ADVERTISING EFFECTIVENESS AMONG COLLEGE STUDENTS IN CHINA.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 46
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- Publication type:
- Article
YOU'VE GOT MOBILE ADS! YOUNG CONSUMERS' RESPONSES TO MOBILE ADS WITH DIFFERENT TYPES OF INTERACTIVITY.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 5
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- Publication type:
- Article
EDITOR'S LETTER.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 1
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- Publication type:
- Article
EXPLORING THE USE OF MOBILE PHONE TECHNOLOGY IN MARKETING AIRLINE SERVICES IN EGYPT.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 82
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- Publication type:
- Article
SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS' MOTIVATIONS FOR SCANNING QR CODE ADVERTISING.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 25
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- Publication type:
- Article
MOBILE ADVERTISING EFFECTIVENESS.
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- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 5
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- Publication type:
- Article
CAN PAKISTAN BUILD A MOBILE MARKETING ECOSYSTEM?
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 28
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- Publication type:
- Article
MOBILE MARKETING: THE EMERGING INDIAN PERSPECTIVE.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 17
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- Publication type:
- Article
SMS MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 5
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- Publication type:
- Article
CONSUMERS' INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 141
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- Publication type:
- Article
INFLUENCES ON ATTITUDE TOWARD MOBILE TEXT MESSAGE ADVERTISEMENTS: AN INVESTIGATION OF SOUTH AFRICAN YOUTH.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 77
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- Publication type:
- Article
A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG CONSUMERS' ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING APPROACH.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 60
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- Publication type:
- Article
DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS-COUNTRY COMPARISON OF INDIA AND SYRIA.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 41
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- Publication type:
- Article
AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 28
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- Publication type:
- Article
EDITOR'S LETTER.
- Published in:
- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 1
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- Publication type:
- Article
MOBILE ADVERTISING: DOES IT WORK FOR EVERYONE?
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 28
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- Publication type:
- Article
EDITORS' LETTER.
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 1
- Publication type:
- Article
MMS TO IMPROVE MOBILE ADVERTISING ACCEPTANCE AND REPLACE BILLBOARDS.
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 61
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- Publication type:
- Article
WHAT HAPPENS WHEN YOU MIX SOCIAL NETWORKS, CONTEXTS AND MOBILE ADVERTISING IN THE SAME GLASS?
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 52
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- Publication type:
- Article
UNDERSTANDING CONSUMER ATTITUDES TOWARD MOBILE ADVERTISING AND ITS IMPACT ON CONSUMERS BEHAVIORAL INTENTIONS: A CROSSMARKET COMPARISON OF UNITED STATES AND TURKISH CONSUMERS.
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 43
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- Publication type:
- Article
VIRAL DISTRIBUTION POTENTIAL BASED ACTIVE NODE IDENTIFICATION FOR AD DISTRIBUTION IN VIRAL NETWORKS.
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 1, p. 48
- By:
- Publication type:
- Article
EDITORS' LETTER.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 1
- By:
- Publication type:
- Article
MOBILE ADVERTISING: DOES LOCATION-BASED ADVERTISING WORK?
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 68
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- Publication type:
- Article
Mobile Marketing: The Way Forward.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
Mobile Advertising: A Framework and Research Agenda.
- Published in:
- Journal of Interactive Marketing, 2016, v. 34, p. 3, doi. 10.1016/j.intmar.2016.03.003
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- Publication type:
- Article
Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response.
- Published in:
- Journal of Interactive Marketing, 2015, v. 30, p. 34, doi. 10.1016/j.intmar.2014.12.002
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- Publication type:
- Article
Perceived Ubiquity in Mobile Services.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 98, doi. 10.1016/j.intmar.2012.10.001
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- Publication type:
- Article
Determinants of Consumer Perceptions toward Mobile Advertising -- A Comparison between Japan and Austria.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 21, doi. 10.1016/j.intmar.2011.07.002
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- Publication type:
- Article
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 308, doi. 10.1016/j.intmar.2009.07.003
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- Publication type:
- Article
The Growing Influence of Online Marketing Communications.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 285, doi. 10.1016/j.intmar.2009.07.006
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- Publication type:
- Article