Oprah Winfrey's 'Celebrity Brand': Will it Work Wonders for 'The Oprah Winfrey Network'?
- Published in:
- 2011
- By:
- Publication type:
- Case Study
Works matching IS 09729097 AND DT 2011 AND VI 8 AND IP 1
Results: 5
1
2
Effective Brand Community Management: Lessons from Customer Enthusiasts.
- Published in:
- IUP Journal of Brand Management, 2011, v. 8, n. 1, p. 7
- By:
- Publication type:
- Article
3
Customer Perception of Brand LIC: An Empirical Investigation.
- Published in:
- IUP Journal of Brand Management, 2011, v. 8, n. 1, p. 48
- By:
- Publication type:
- Article
4
Consumer Evaluations of Product Line Brand Extension.
- Published in:
- IUP Journal of Brand Management, 2011, v. 8, n. 1, p. 22
- By:
- Publication type:
- Article
5
A Comparative Study on Consumers' Attitude Towards Private Labels: A Special Focus on Ahmedabad and Surat.
- Published in:
- IUP Journal of Brand Management, 2011, v. 8, n. 1, p. 36
- By:
- Publication type:
- Article