Found: 26
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The importance of impulse purchasing behaviour in the international airport environment.
- Published in:
- Journal of Consumer Behaviour, 2003, v. 3, n. 1, p. 85, doi. 10.1002/cb.124
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- Publication type:
- Article
The brand likeability scale.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 777, doi. 10.2501/IJMR-2015-063
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- Publication type:
- Article
The relationship between corporate websites and brand equity: A conceptual framework and research agenda.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 5, p. 575, doi. 10.1177/147078530604800507
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- Publication type:
- Article
Understanding and Interpreting the Relationship between Human and Corporate Identity: An Empirical Study.
- Published in:
- Global Business & Management Research, 2010, v. 2, n. 4, p. 366
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- Publication type:
- Article
Islamic Marketing and Branding: Theory and Practice.
- Published in:
- Journal of Economics & Administrative Sciences / Eskisehir Osmangazi Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2023, v. 18, n. 1, p. 314, doi. 10.17153/oguiibf.1264957
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- Publication type:
- Article
Corporate identity : concept, components and contribution.
- Published in:
- Journal of General Management, 2005, v. 31, n. 1, p. 59, doi. 10.1177/030630700503100104
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- Publication type:
- Article
Special Issue on Place Marketing and Nation Branding: 3rd International Colloquium on Place Management, Marketing and Nation Branding.
- Published in:
- 2016
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- Publication type:
- Editorial
Advancing Islamic branding: The influence of religious beliefs and religion-compliant product adoption.
- Published in:
- Marketing Review, 2018, v. 18, n. 1, p. 25, doi. 10.1362/146934718X15208754808180
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- Publication type:
- Article
Defining and delimiting the scope of the Corporate Identity construct.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 115, doi. 10.1362/146934718X15333820910138
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- Publication type:
- Article
Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 87, doi. 10.1362/146934717X14909733966128
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- Publication type:
- Article
The management of luxury brand behaviour: Adapting luxury brand management to the changing market forces of the 21st Century.
- Published in:
- Marketing Review, 2016, v. 16, n. 1, p. 3, doi. 10.1362/146934716X14636478977197
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- Publication type:
- Article
A review of the uses of corporate reputation: Different perspectives and definitions.
- Published in:
- Marketing Review, 2015, v. 15, n. 3, p. 263, doi. 10.1362/146934715X14441363377953
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- Publication type:
- Article
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 383, doi. 10.1362/146934714X14185702841325
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- Publication type:
- Article
Export market orientation in universities: Bridging the gap between export marketing and higher education.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 145, doi. 10.1362/146934714X14024778816878
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- Publication type:
- Article
Special issue: 2nd International Colloquium on Place Marketing and Nation Branding.
- Published in:
- Marketing Review, 2013, v. 13, n. 3, p. 229, doi. 10.1362/146934713X13747454353457
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- Publication type:
- Article
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 103, doi. 10.1362/146934713X13699019904560
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- Publication type:
- Article
Customer experiences with brands: Literature review and research directions.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 205, doi. 10.1362/146934711X589435
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- Publication type:
- Article
Adding new dimensions to corporate identity management and corporate communication: exploring the sensory perspective.
- Published in:
- Marketing Review, 2009, v. 9, n. 2, p. 155, doi. 10.1362/146934709X442683
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- Publication type:
- Article
Business to Business Relationship Marketing: An Internet and International Perspective.
- Published in:
- Marketing Review, 2001, v. 2, n. 2, p. 169, doi. 10.1362/1469347012569832
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- Publication type:
- Article
Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets.
- Published in:
- Journal of General Management, 2018, v. 43, n. 2, p. 63, doi. 10.1177/0306307017740184
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- Publication type:
- Article
The Brand Likeability Effect: can firms make themselves more likeable?
- Published in:
- Journal of General Management, 2013, v. 38, n. 3, p. 25, doi. 10.1177/030630701303800303
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- Publication type:
- Article
A relational insight of brand personification in business-to-business markets.
- Published in:
- Journal of General Management, 2010, v. 35, n. 4, p. 65, doi. 10.1177/030630701003500411
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- Publication type:
- Article
Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations.
- Published in:
- Business Ethics Quarterly, 2017, v. 27, n. 3, p. 381, doi. 10.1017/beq.2017.21
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- Publication type:
- Article
Development of the Ethical Brand Construct A Viewpoint From Practitioners.
- Published in:
- Romanian Journal of Marketing, 2016, n. 2, p. 2
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- Publication type:
- Article
Country branding emerging from citizens’ emotions and the perceptions of competitive advantage.
- Published in:
- Journal of Vacation Marketing, 2016, v. 22, n. 1, p. 13, doi. 10.1177/1356766715586454
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- Publication type:
- Article
Corporate Identity in the Service Sector.
- Published in:
- Public Relations Quarterly, 2001, v. 46, n. 2, p. 20
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- Publication type:
- Article