To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 35, doi. 10.1362/1469347012569436
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2001 AND VI 2 AND IP 1
Results: 9
1
2
The Idiosyncrasies of New Product Adoption for Technologically Innovative Offerings.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 3, doi. 10.1362/1469347012569445
- By:
- Publication type:
- Article
3
'Tell me Lies, Tell me Sweet Little Lies'*: Dealing with Socially Desirable Responses in Market Research.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 55, doi. 10.1362/1469347012569427
- By:
- Publication type:
- Article
4
Art or Science? Fifty Years of Marketing Debate.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 89, doi. 10.1362/1469347012569454
- By:
- Publication type:
- Article
5
Retail Product Management (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
6
Grounded Theory: A Magical Formula or a Potential Nightmare.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 21, doi. 10.1362/1469347012569409
- By:
- Publication type:
- Article
7
A Marketing to Children: A Guide for Students and Practitioners--Part 2.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 71, doi. 10.1362/1469347012569463
- By:
- Publication type:
- Article
8
The Lifebelt/Customer Winback (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
9
Marketing Strategies for the New Economy (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review