Works matching DE "INSTITUTIONAL advertising"
Results: 139
CORPORATE SOCIAL RESPONSIBILITY AND MARKETING: What Works and What Doesn't.
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- Gadjah Mada International Journal of Business, 2009, v. 11, n. 2, p. 275, doi. 10.22146/gamaijb.5524
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- Article
THE IMPACT OF TOURISM ADVERTISING ON CORPORATE ATTITUDES AND TOURISM INTENTIONS: COUNTRY AND CORPORATION INTERACTIONS IN THE HALO EFFECT AND PUBLIC DIPLOMACY.
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- Tourism Culture & Communication, 2016, v. 16, n. 3, p. 109, doi. 10.3727/109830416X14750895902756
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- Article
Non‐Comparative and Comparative Advertising in Oligopolistic Markets.
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- Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184
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- Article
AN ANALYSIS OF PERCEIVED TOPICALITY OF WEBSITE CONTENT INFLUENCE IN TERMS OF REPUTATION MANAGEMENT.
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- Polish Journal of Management Studies, 2015, v. 12, n. 1, p. 177
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- Publication type:
- Article
Help us Beat the Devil.
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- CounterPunch, 2021, p. 1
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- Article
Nonprofit Product Placement: Human Rights Advocacy in Film and Television.
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- Atlantic Journal of Communication, 2017, v. 25, n. 1, p. 17, doi. 10.1080/15456870.2017.1251433
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- Article
Measuring the Effectiveness of Your Company's Advertising.
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- Journal of Marketing, 1969, v. 33, n. 2, p. 20, doi. 10.2307/1249397
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- Article
MODERN INSTITUTIONAL ADVERTISING.
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- 1967
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- Book Review
Advertising, Mass Communication, and Tax Deduction.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 4, p. 17, doi. 10.2307/1248399
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- Article
1. ADVERTISING.
- Published in:
- 1952
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- Abstract
14. RETAILING.
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- 1943
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- Abstract
Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970.
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- Business History Review, 2007, v. 81, n. 1, p. 59, doi. 10.1017/S0007680500036254
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- Article
İLETİŞİM VE HALKLA İLİŞKİLER PERSPEKTİFİNDE YAPAY ZEKÂ UYGULAMALI KURUMSAL REKLAMIN GÖSTERGEBİLİMSEL ANALİZİ.
- Published in:
- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2024, v. 17, n. 48, p. 796, doi. 10.14520/adyusbd.1542195
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- Article
Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation.
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- Journal of Business Ethics, 2006, v. 63, n. 4, p. 361, doi. 10.1007/s10551-005-3244-z
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- Publication type:
- Article
“You Can't Run Your SUV on Cute. Let's Go!”: Internet Memes as Delegitimizing Discourse.
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- Environmental Communication, 2016, v. 10, n. 1, p. 62, doi. 10.1080/17524032.2014.991411
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- Publication type:
- Article
It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom.
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- Environmental Communication, 2012, v. 6, n. 4, p. 423, doi. 10.1080/17524032.2012.724022
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- Publication type:
- Article
Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions.
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- Environmental Communication, 2012, v. 6, n. 4, p. 459, doi. 10.1080/17524032.2012.720270
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- Publication type:
- Article
LAWpoll.
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- American Bar Association Journal, 1979, v. 65, n. 6, p. 872
- Publication type:
- Article
LE « DIALOGUE SOCIAL » EN PRATIQUES ET EN CONTEXTES: Introduction du numéro.
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- Socio-économie du Travail, 2021, n. 10, p. 15
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- Publication type:
- Article
Launch Decisions and the Early Market Survival of Innovations: An Empirical Analysis of the Italian Mobile Value- Added Services ( VAS) Industry.
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- Journal of Product Innovation Management, 2013, v. 30, p. 174, doi. 10.1111/jpim.12070
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- Publication type:
- Article
A conceptual look at the strategic resource dynamics of public affairs.
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- Journal of Public Affairs (14723891), 2008, v. 8, n. 4, p. 249, doi. 10.1002/pa.300
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- Publication type:
- Article
Narrating Corporate Reputation.
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- International Studies of Management & Organization, 1998, v. 28, n. 3, p. 120, doi. 10.1080/00208825.1998.11656743
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- Publication type:
- Article
The Role of Language and Formal Structure in the Construction and Maintenance of Organizational...
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- International Studies of Management & Organization, 1998, v. 28, n. 3, p. 57, doi. 10.1080/00208825.1998.11656740
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- Publication type:
- Article
University Advertising and Universality in Messaging.
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- Innovative Higher Education, 2018, v. 43, n. 3, p. 171, doi. 10.1007/s10755-018-9421-7
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- Article
The Fitful Career of Advocacy Advertising: Political Protection, Client Cultivation, and Corporate Morale.
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- California Management Review, 1987, v. 29, n. 2, p. 128, doi. 10.2307/41165244
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- Article
Issue-Oriented Corporate Advertising. Tax Treatment of Expenditures.
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- California Management Review, 1976, v. 19, n. 1, p. 5, doi. 10.2307/41164677
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- Article
Beyond Marketing: The Furthering Concept.
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- California Management Review, 1969, v. 12, n. 2, p. 67, doi. 10.2307/41164221
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- Article
Adaptive capacity: exploring the research frontier.
- Published in:
- WIREs: Climate Change, 2017, v. 8, n. 4, p. n/a, doi. 10.1002/wcc.467
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- Publication type:
- Article
Organizational Change Management and Innovation.
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- Quality - Access to Success, 2013, v. 14, n. 133, p. 77
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- Article
RECALL OF CORPORATE ADVERTISING SLOGANS IN NIGERIA.
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- Communication Research Reports, 1990, v. 7, n. 1, p. 51, doi. 10.1080/08824099009359854
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- Publication type:
- Article
DEFINING AND MANAGING REPUTATIONAL CAPITAL IN GLOBAL MARKETS.
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- Journal of Marketing Theory & Practice, 2007, v. 15, n. 3, p. 205, doi. 10.2753/MTP1069-6679150302
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- Publication type:
- Article
TEXACO'S SUPPORT OF THE METROPOLITAN OPERA BROADCASTS.
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- Journal of the Northwest Communication Association, 1994, v. 22, p. 65
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- Publication type:
- Article
Corporate Advertising as Political Advertising: Patriotic Messages in the Aftermath of 9-11.
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- Journal of Political Marketing, 2002, v. 1, n. 4, p. 95, doi. 10.1300/J199v01n04_06
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- Publication type:
- Article
Creating Adventures in Wonderland: The Journey Metaphor and Environmental Sustainability.
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- Organization, 2006, v. 13, n. 6, p. 801, doi. 10.1177/1350508406068506
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- Publication type:
- Article
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 37, doi. 10.1080/10641734.2008.10505246
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- Publication type:
- Article
Corporate Advertising as Inoculation Against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 2, p. 1, doi. 10.1080/10641734.2002.10505131
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- Publication type:
- Article
And the survey says...How to create surveys for PR stories.
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- Public Relations Tactics, 2010, v. 17, n. 3, p. 16
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- Publication type:
- Article
THE RELATIONSHIP OF CORPORATE IMAGE TO PRODUCT BEHAVIOR.
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- Public Opinion Quarterly, 1964, v. 28, n. 2, p. 293, doi. 10.1086/267245
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- Publication type:
- Article
Propaganda Techniques in Institutional Advertising.
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- Public Opinion Quarterly, 1952, v. 16, n. 1, p. 5, doi. 10.1086/266363
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- Publication type:
- Article
If it looks like a duck...
- Published in:
- Management Review, 1996, v. 85, n. 11, p. 53
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- Article
A NOTE TO OUR READERS.
- Published in:
- Management Review, 1988, v. 77, n. 6, p. 2
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- Article
RESEARCH SPOTLIGHT.
- Published in:
- Management Review, 1984, v. 73, n. 6, p. 55
- Publication type:
- Article
Diseño curricular de la maestría en Imagen Corporativa y Publicidad.
- Published in:
- Actas de Diseño, 2021, v. 16, n. 34, p. 60
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- Publication type:
- Article
Institutional Advertising in Higher Education.
- Published in:
- Journal of Marketing for Higher Education, 2000, v. 9, n. 4, p. 37, doi. 10.1300/J050v09n04_03
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- Publication type:
- Article
Effects of ethnic presence in the commercial and public service advertising.
- Published in:
- Journal of Intercultural Communication, 2013, n. 33, p. 2
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- Publication type:
- Article
Impact of Directors' Network on Corporate Social Responsibility Disclosure: Evidence from China.
- Published in:
- Journal of Business Ethics, 2023, v. 183, n. 2, p. 551, doi. 10.1007/s10551-022-05092-3
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- Publication type:
- Article
SOCIALIST HERITAGE AND SYMBOLS IN FOOTBALL TEAMS (1981-1989) IN MARAMUREȘ COUNTY (ROMANIA).
- Published in:
- GeoJournal of Tourism & Geosites, 2016, v. 18, n. 2, p. 259
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- Publication type:
- Article
Sistemas regulatorios de la publicidad institucional y su eficacia: la Junta de Comunidades de Castilla-La Mancha como anunciante.
- Published in:
- Cuadernos de Información y Comunicación, 2019, v. 24, p. 135, doi. 10.5209/ciyc.64638
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- Publication type:
- Article
Retooling an Image: Chrysler Corporation's Rhetoric of Redemption.
- Published in:
- Western Journal of Speech Communication: WJSC, 1984, v. 48, n. 1, p. 75, doi. 10.1080/10570318409374143
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- Publication type:
- Article
Build A Future for Your Organization.
- Published in:
- Futures Research Quarterly, 2007, v. 23, n. 4, p. 82
- Publication type:
- Article