Effective Brand Management Through Consumer Profiling Using Clustering.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 20
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2010
Results: 15
1
2
Branding a Commodity: Pista House's 'Hyderabadi Haleem'.
- Published in:
- 2010
- By:
- Publication type:
- Case Study
3
The Benefits and Risks of Strategic Brand Collaboration.
- Published in:
- IUP Journal of Brand Management, 2010, p. 35
- By:
- Publication type:
- Article
4
The Inter-Organizational Dynamics of Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 34
- By:
- Publication type:
- Article
5
Leveraging the Luxury Partner-Brand: Strategic Portfolio Motives.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 7
- By:
- Publication type:
- Article
6
Destination Branding: A Case Study of Hong Kong.
- Published in:
- IUP Journal of Brand Management, 2010, p. 49
- By:
- Publication type:
- Article
7
Brand Preference Factors of Passenger Cars: An Empirical Assessment.
- Published in:
- IUP Journal of Brand Management, 2010, p. 18
- By:
- Publication type:
- Article
8
A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services.
- Published in:
- IUP Journal of Brand Management, 2010, p. 7
- By:
- Publication type:
- Article
9
Factors Influencing Choice of Tourist Destinations: A Study of North India.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 116
- By:
- Publication type:
- Article
10
Employer Branding: A Study of Its Relevance in India.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 51
- By:
- Publication type:
- Article
11
Brand Personality and Consumer Congruity: Implications for Advertising Strategy.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 7
- By:
- Publication type:
- Article
12
A Psycho-Semiotic Research Agenda for Strategic Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 92
- By:
- Publication type:
- Article
13
Analytical Study of Association Between Celebrity Advertising and Brand Recall.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 25
- By:
- Publication type:
- Article
14
Accounting for Brands: Contemporary Issues and Alternative Options.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 105
- By:
- Publication type:
- Article
15
A Brand Triangle Model to Avoid Branding Myopia.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 76
- By:
- Publication type:
- Article