Works matching Viral marketing

Results: 567

La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas.

Published in:

Management Letters / Cuadernos de Gestión, 2014, v. 14, n. 1, p. 15, doi. 10.5295/cdg.120348va

By:

AGUILAR ARCOS, VIRGINIA;
MARTÍN GUTIÉRREZ, SONIA SAN;
PAYO HERNANZ, RENÉ

Publication type:

Article

Marketing viral: Aplicación y tendencias.

Published in:

CLIO América, 2020, v. 14, n. 27, p. 454, doi. 10.21676/23897848.3759

By:

Duque-Hurtado, Pedro;
Toro-Cardona, Adrián;
Ramírez-Ramírez, Dahiana;
Carvajal-Henao, Martin

Publication type:

Article

MARKETING VIRAL: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA NA BIBLIOTECA ELETRÔNICA SPELL.

Published in:

Revista Economia & Gestão, 2019, v. 18, n. 52, p. 4

By:

Eckert, Alex;
Thiel, Débora

Publication type:

Article

Redes sociales y marketing viral: repercusión e incidencia en la construcción de la agenda mediática.

Published in:

Palabra Clave, 2011, v. 14, n. 1, p. 53

By:

Túñez-López, Miguel;
García, José Sixto;
Guevara-Castillo, Melitón

Publication type:

Article

The role of viral marketing in improving the mental image of the Palestinian cellular communications company Jawwal - Southern Governorates.

Published in:

AAU Journal of Business & Law, 2021, v. 5, n. 2, p. 1, doi. 10.51958/aaujbl2021v5i2p3

By:

Ajwa, Husam Abo

Publication type:

Article

THE ATTITUDES TOWARD APPLICATION OF VIRAL MARKETING IN THE FOOD INDUSTRY IN SERBIA.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2013, v. 60, n. 2, p. 389

By:

Sudarević, Tomislav;
Vlahović, Branislav;
Šurjanović, Ivan

Publication type:

Article

Del Word-of-mouth al Marketing viral: aspectos claves de la comunicación a través de redes sociales.

Published in:

Comunicación y Hombre, 2009, v. 5, p. 41

By:

Guadalupe, Guadalupe Aguado;
García, Alberto García

Publication type:

Article

التسويق الفيروسي عبر مواقع التواصل الاجتماعي وانعكاسه على السلوك الشرائي.

Published in:

Al-Bahith Al-Aalami, 2024, v. 16, n. 65, p. 105, doi. 10.33282/abaa.v16i65.1037

By:

قيصر جبار كاطع;
بشرى جميل الراوي

Publication type:

Article

AN EFFECTIVE VIRAL MARKETING STRATEGIES.

Published in:

Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 11

By:

Ristevska-Jovanovska, Snezana

Publication type:

Article

THE EFFECT OF CUSTOMER PERCEPTIONS CONCERNING ONLINE SHOPPING, VIRAL MARKETING AND CUSTOMER LOYALTY ON PURCHASING BEHAVIOUR.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2023, v. 19, n. 2, p. 348, doi. 10.17130/ijmeb.1210803

By:

SARIOĞLU, Cüneyd İkbal

Publication type:

Article

Viral Marketing in the Food Industry: Canada vs. Serbia.

Published in:

Journal of International Food & Agribusiness Marketing, 2015, v. 27, n. 2, p. 100, doi. 10.1080/08974438.2014.897666

By:

Sudarević, Tomislav;
Šurjanović, Ivan;
Vlahović, Branislav

Publication type:

Article

‘Do it to Denmark’: A case study on viral processes in marketing messages.

Published in:

2015

By:

Blichfeldt, Bodil Stilling;
Smed, Karina M

Publication type:

Case Study

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media.

Published in:

Journal of Interactive Marketing, 2020, v. 52, p. 99, doi. 10.1016/j.intmar.2020.06.003

By:

Motoki, Kosuke;
Suzuki, Shinsuke;
Kawashima, Ryuta;
Sugiura, Motoaki

Publication type:

Article

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 37, doi. 10.1016/j.intmar.2015.09.005

By:

Koch, Oliver Francis;
Benlian, Alexander

Publication type:

Article

The Effect of Viral Marketing Messages on Consumer Behavior.

Published in:

Journal of Management Research (09725814), 2017, v. 17, n. 2, p. 84

By:

Trivedi, Jay

Publication type:

Article

Evidential positive opinion influence measures for viral marketing.

Published in:

Knowledge & Information Systems, 2020, v. 62, n. 3, p. 1037, doi. 10.1007/s10115-019-01375-w

By:

Jendoubi, Siwar;
Martin, Arnaud

Publication type:

Article

The Product and Timing Effects of eWOM in Viral Marketing.

Published in:

International Journal of Business, 2016, v. 21, n. 2, p. 99

By:

Tong Tony Bao;
Tung-lung Steven Chang

Publication type:

Article

E-LEARNING COURSES AND THE POTENTIAL OF VIRAL MARKETING.

Published in:

Technológia Vzdelávania, 2012, v. 20, n. 6, p. 1

By:

Eger, Ludvík;
Petrtyl, Jan

Publication type:

Article

Market Mavens in Social Media: Examining Young Chinese Consumers' Viral Marketing Attitude, eWOM Motive, and Behavior.

Published in:

Journal of Asia-Pacific Business, 2013, v. 14, n. 2, p. 154, doi. 10.1080/10599231.2013.756337

By:

Yang, Hongwei

Publication type:

Article

Economic and Legal Conceptual Framework of Viral Marketing.

Published in:

Marketing (0354-3471), 2015, v. 46, n. 2, p. 115, doi. 10.5937/markt1502115k

By:

Kostić, Marija;
Jovanović Tončev, Melita;
Džamić, Vladimir;
Knežević, Miroslav

Publication type:

Article

Viral Marketing Developing with Social Media Streams and Research about Ice Bucket Challenge Viral Campaing.

Published in:

Journal of Internet Applications & Management / İnternet Uygulamaları ve Yönetimi Dergisi, 2016, v. 7, n. 1, p. 45, doi. 10.5505/iuyd.2016.40427

By:

SAMSUNLU, Güliz;
BAŞ, Mehmet

Publication type:

Article

Gender Difference in Consumer Perception towards Online Viral Marketing Communication.

Published in:

International Journal of Marketing & Business Communication, 2015, v. 4, n. 3, p. 28, doi. 10.21863/ijmbc/2015.4.3.017

By:

Haryani, Sharda Jai;
Motwani, Bharti Bharat

Publication type:

Article

The decision‐making process in viral marketing—A review and suggestions for further research.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256

By:

Reichstein, Thomas;
Brusch, Ines

Publication type:

Article

THE EFFECT OF VIRAL MARKETING AND CELEBRITY ENDORSERS ON PURCHASING DECISIONS FOR SOMETHING X NCT DREAM SKINCARE AT TIKTOK SHOP.

Published in:

Journal of Economics, Technology & Business / Jurnal Ekonomi Teknologi & Bisnis (JETBIS), 2024, v. 3, n. 3, p. 792

By:

Dewi, Nindy Selvya;
Melinda, Helda;
Santoso, Muhamad

Publication type:

Article

Can information be spread as a virus? viral marketing as epidemiological model.

Published in:

Mathematical Methods in the Applied Sciences, 2016, v. 39, n. 16, p. 4780, doi. 10.1002/mma.3783

By:

Rodrigues, Helena Sofia;
Fonseca, Manuel José

Publication type:

Article

قياس اثر التسويق الفيروسي على أبعاد الصورة الذهنية : دراسة حالة مؤسسة موبيليس - الجزائر (2023-2024).

Published in:

Economic & Managerial Researshes, 2024, v. 18, n. 2, p. 96

By:

سيساني ميدون;
خوجة بوعيدلي;
حديدي عابد

Publication type:

Article

Viral Marketing and the New Competitive Advantage.

Published in:

Journal of Organisational Studies & Innovation, 2015, v. 2, n. 1, p. 41

By:

Tsang, Denise;
Qun Ren

Publication type:

Article

Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns.

Published in:

Sustainability (2071-1050), 2018, v. 10, n. 1, p. 15, doi. 10.3390/su10010015

By:

Jankowski, Jarosław;
Zioło, Magdalena;
Karczmarczyk, Artur;
Wątróbski, Jarosław

Publication type:

Article

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance.

Published in:

Information Systems Research, 2008, v. 19, n. 3, p. 273, doi. 10.1287/isre.1070.0152

By:

Bampo, Mauro;
Ewing, Michael T.;
Mather, Dineli R.;
Stewart, David;
Wallace, Mark

Publication type:

Article

Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia.

Published in:

Gadjah Mada International Journal of Business, 2022, v. 24, n. 2, p. 178

By:

Afifah, Nur;
Daud, Ilzar;
Mulyadina, Morella

Publication type:

Article

VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4677, doi. 10.59188/eduvest.v4i6.1146

By:

Wibisana Sudarta, Ida Bagus;
Mahyuni, Luh Putu

Publication type:

Article

VIRAL MARKETING: A LARGE-SCALE FIELD EXPERIMENT.

Published in:

Economics, Management & Financial Markets, 2011, v. 6, n. 3, p. 43

By:

Toubia, Olivier;
Stephen, Andrew T.;
Freud, Aliza

Publication type:

Article

Word-of-mouth and viral marketing activity of the on-line consumer: the role of loyalty chain stages theory.

Published in:

Journal of Strategic Marketing, 2014, v. 22, n. 6, p. 494, doi. 10.1080/0965254X.2014.885990

By:

Roy, Sanjit Kumar;
Butaney, Gul;
Sekhon, Harjit;
Butaney, Bhupin

Publication type:

Article

El papel mediador de la comunicación viral en el efecto del marketing político sobre el consentimiento político: un estudio transversal.

Published in:

Apuntes Universitarios: Revista de Investigación, 2024, v. 14, n. 1, p. 46, doi. 10.17162/au.v14i1.1481

By:

Çakirkaya, Murat;
Koçyiğit, Murat

Publication type:

Article

La fertilisation croisée des sciences cognitives, théories sur le changement et de la persuasion avec le marketing viral : de l'état méthodologique à l'essai d'une modélisation.

Published in:

Recherches en Sciences de Gestion, 2020, n. 136, p. 203, doi. 10.3917/resg.136.0203

By:

Moustafa, Mohamed

Publication type:

Article

Effectiveness of Violent Humour in Viral Marketing - The Gender Dimension.

Published in:

Journal of Managerial Sciences, 2020, v. 14, p. 113

By:

Ali, Fahad;
Ur Rahman, Atta;
Parvaiz, Gohar Saleem

Publication type:

Article

Religious Congregations and Health Information Diffusion: Implications for Viral Marketing and Peer Referral Programs.

Published in:

2011

By:

Southwell, BrianG.

Publication type:

Essay

Design of viral marketing strategies for product cross-sell through social networks.

Published in:

Knowledge & Information Systems, 2014, v. 39, n. 3, p. 609, doi. 10.1007/s10115-013-0630-1

By:

Narayanam, Ramasuri;
Nanavati, Amit

Publication type:

Article

MARKETING VIRAL ET PUBLICITÉ.

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 97

By:

Stanbouli, Karim

Publication type:

Article

The Influence of Viral Marketing on Tiktok Shop Live Streaming on Erigo Product Purchase Decisions.

Published in:

Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 3, p. 803, doi. 10.59141/jist.v5i3.959

By:

Kamay, Faizal

Publication type:

Article

Viral Marketing of Retail Products: A Study on the Influence of Attributes of Web Portals and Incentives Offered on User Registrations.

Published in:

IUP Journal of Marketing Management, 2010, v. 9, n. 1/2, p. 99

By:

Dasari, Shailendra;
Anandakrishnan, B.

Publication type:

Article

To share or not to share: the role of content and emotion in viral marketing.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 160, doi. 10.1002/pa.1471

By:

Botha, Elsamari;
Reyneke, Mignon

Publication type:

Article

A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat.

Published in:

Journal of Marketing Development & Competitiveness, 2013, v. 7, n. 4, p. 25

By:

Gardner, John T.;
Kyongsei Sohn;
Joon Yong Seo;
Weaver, Jerald L.

Publication type:

Article

VIRAL MARKETING.

Published in:

Annals of the University of Petrosani Economics, 2008, v. 8, n. 1, p. 223

By:

GÎRBOVEANU, SORINA RAULA;
PUIU, SILVIA

Publication type:

Article

Estrategias del marketing viral y el posicionamiento de marca en los restaurantes turísticos de la Región de Puno.

Published in:

COMUNI@CCION - Revista de Investigación en Comunicación y Desarrollo, 2019, v. 10, n. 1, p. 70, doi. 10.33595/2226-1478.10.1.331

By:

Carpio Maraza, Amira;
Hancco Gomez, Miriam Serezade;
Cutipa Limache, Alberto Magno;
Flores Mamani, Emilio

Publication type:

Article

Estratégias persuasivas na plataforma TikTok e o marketing viral.

Published in:

GeSec: Revista de Gestao e Secretariado, 2024, v. 15, n. 6, p. 1, doi. 10.7769/gesec.v15i6.3921

By:

Dias Silva, Joelson Wellys;
Gonçalves de Amorim, Jefferson;
de Brito Silva, Marianny Jessica

Publication type:

Article

Customer Satisfaction in the Context of the Use of Viral Marketing in Social Media.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2014, v. 22, n. 4, p. 953

By:

Norazah, M. S.

Publication type:

Article

Impacto del marketing viral en Instagram.

Published in:

Revista Espacios, 2020, v. 41, n. 24, p. 1

By:

VALLE LITUMA, Luis A.

Publication type:

Article

Teaching Students How To Create Viral Advertising/Marketing: A Case Study.

Published in:

Journal of Advertising Education, 2012, v. 16, n. 1, p. 37, doi. 10.1177/109804821201600107

By:

Czepiec, Helena;
Bryant, Frank;
Roxas, Juanita;
Whitson, Debbora

Publication type:

Article

Use of Internet Viral Marketing to Promote Smoke-Free Lifestyles among Chinese Adolescents.

Published in:

PLoS ONE, 2014, v. 9, n. 6, p. 1, doi. 10.1371/journal.pone.0099082

By:

Ip, Patrick;
Lam, Tai-Hing;
Chan, Sophia Siu-Chee;
Ho, Frederick Ka-Wing;
Lo, Lewis A.;
Chiu, Ivy Wing-Sze;
Wong, Wilfred Hing-Sang;
Chow, Chun-Bong

Publication type:

Article