Works matching DE "MARKETING of new products"
Results: 324
System dynamics modeling of engineering change management in a collaborative environment.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2011, v. 55, n. 9-12, p. 1225, doi. 10.1007/s00170-010-3143-z
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- Article
Misguided marketing moment.
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- Marketing Research, 2009, v. 21, n. 1, p. 4
- Publication type:
- Article
Marketing segmentation misfire.
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- Marketing Research, 2008, v. 20, n. 4, p. 4
- Publication type:
- Article
PATTERNS OF COMMUNICATION AMONG MARKETING, ENGINEERING AND MANUFACTURING--A COMPARISON BETWEEN TWO NEW PRODUCT TEAMS.
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- Management Science, 1992, v. 38, n. 3, p. 360, doi. 10.1287/mnsc.38.3.360
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- Publication type:
- Article
MARKET SEGMENTATION, CANNIBALIZATION, AND THE TIMING OF PRODUCT INTRODUCTIONS.
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- Management Science, 1992, v. 38, n. 3, p. 345, doi. 10.1287/mnsc.38.3.345
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- Publication type:
- Article
FORECASTING WITH A REPEAT PURCHASE DIFFUSION MODEL.
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- Management Science, 1988, v. 34, n. 6, p. 734, doi. 10.1287/mnsc.34.6.734
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- Publication type:
- Article
MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE.
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- Management Science, 1988, v. 34, n. 2, p. 167, doi. 10.1287/mnsc.34.2.167
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- Publication type:
- Article
OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
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- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
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- Article
PREDICTING DEMAND FOR RESIDENTIAL SOLAR HEATING: AN ATTRIBUTE METHOD.
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- Management Science, 1982, v. 28, n. 7, p. 717, doi. 10.1287/mnsc.28.7.717
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- Article
PROFIT MAXIMIZING PERCEPTUAL POSITIONS: AN INTEGRATED THEORY FOR THE SELECTION OF PRODUCT FEATURES AND PRICE.
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- Management Science, 1981, v. 27, n. 1, p. 33, doi. 10.1287/mnsc.27.1.33
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- Publication type:
- Article
PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES.
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- Management Science, 1980, v. 26, n. 10, p. 1007, doi. 10.1287/mnsc.26.10.1007
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- Article
MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
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- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
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- Publication type:
- Article
DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING.
- Published in:
- Management Science, 1975, v. 21, n. 10, p. 1113, doi. 10.1287/mnsc.21.10.1113
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- Publication type:
- Article
ESTIMATING DYNAMIC EFFECTS OF MARKET COMMUNICATIONS EXPENDITURES .
- Published in:
- Management Science, 1972, v. 18, n. 10, p. B-485, doi. 10.1287/mnsc.18.10.B485
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- Publication type:
- Article
ALLOCATING RESOURCES BETWEEN RESEARCH AND DEVELOPMENT: A MACRO ANALYSIS.
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- Management Science, 1972, v. 18, n. 9, p. 491, doi. 10.1287/mnsc.18.9.492
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- Publication type:
- Article
THE ANALYSIS OF UNCERTAINTY RESOLUTION IN CAPITAL BUDGETING FOR NEW PRODUCTS.
- Published in:
- Management Science, 1969, v. 15, n. 8, p. B-376, doi. 10.1287/mnsc.15.8.B376
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- Publication type:
- Article
A NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES.
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- Management Science, 1969, v. 15, n. 5, p. 215, doi. 10.1287/mnsc.15.5.215
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- Publication type:
- Article
Lumpy Mail Attracts Trade Show Attendees.
- Published in:
- 2015
- Publication type:
- Case Study
Managing the new product development process: Strategic imperatives.
- Published in:
- Academy of Management Executive, 1998, v. 12, n. 3, p. 67, doi. 10.5465/AME.1998.1109051
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- Publication type:
- Article
Blind spots in competitive analysis.
- Published in:
- Academy of Management Executive, 1993, v. 7, n. 2, p. 7, doi. 10.5465/AME.1993.9411302318
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- Publication type:
- Article
Issues, Responsibilities and Identities: A Distributed Leadership Perspective on Biotechnology R&D Management.
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- Creativity & Innovation Management, 2011, v. 20, n. 3, p. 157, doi. 10.1111/j.1467-8691.2011.00604.x
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- Publication type:
- Article
Call Centres: Pre-evaluation of their Usefulness in Local Government.
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- Creativity & Innovation Management, 2000, v. 9, n. 4, p. 227, doi. 10.1111/1467-8691.00196
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- Publication type:
- Article
A NEW QFD MODEL CONSIDERING THE TIME DIMENSION AND APPLICATION STRATEGY FOR INTELLECTUAL PROPERTY RIGHT.
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- Journal of International Management Studies, 2015, v. 15, n. 1, p. 71, doi. 10.18374/jims-15-1.8
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- Publication type:
- Article
THE APPLICATION OF ECO-COMPASS METHOD IN SUSTAINABLE PRODUCT DEVELOPMENT.
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- Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 1, p. 5
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- Publication type:
- Article
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
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- Publication type:
- Article
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 342, doi. 10.1287/mksc.1120.0762
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- Publication type:
- Article
Can Brand Extension Signal Product Quality?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 756, doi. 10.1287/mksc.1120.0723
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- Publication type:
- Article
Limited Edition Products: When and When Not to Offer Them.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 336, doi. 10.1287/mksc.1080.0401
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- Publication type:
- Article
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.
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- Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403
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- Publication type:
- Article
Building Brands.
- Published in:
- Marketing Science, 2008, v. 27, n. 6, p. 1036, doi. 10.1287/mksc.1080.0358
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- Publication type:
- Article
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method.
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- Marketing Science, 2008, v. 27, n. 4, p. 691, doi. 10.1287/mksc.1070.0321
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- Publication type:
- Article
A New Procedure for Concept Evaluation.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 2, doi. 10.1177/002224297303700402
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- Publication type:
- Article
Reduce New Product Failures: Measure Needs As Well As Purchase Interest.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 3, p. 61, doi. 10.1177/002224297303700309
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- Publication type:
- Article
The Dimensions of New Product Planning.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 1, p. 10, doi. 10.1177/002224297303700103
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- Publication type:
- Article
The Venture Team: A New Concept in Marketing Organization.
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- Journal of Marketing, 1972, v. 36, n. 3, p. 44, doi. 10.2307/1251039
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- Publication type:
- Article
Simultaneous Concept Testing with Computer-controlled Experiments.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 1, p. 28, doi. 10.2307/1250560
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- Publication type:
- Article
Using Buyer Behavior Models to Improve Marketing Decisions.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 52, doi. 10.2307/1249820
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- Publication type:
- Article
Interfaces of a Product Manager.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 4, p. 32, doi. 10.2307/1248670
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- Publication type:
- Article
Technological Innovation and Marketing Management: Implications for Corporate Policy.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 4, p. 3, doi. 10.2307/1248666
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- Publication type:
- Article
How to Plan New Products, Improve Old Ones, and Create Better Advertising.
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- Journal of Marketing, 1969, v. 33, n. 1, p. 53, doi. 10.2307/1248746
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- Publication type:
- Article
Planning Tomorrow Today Through Successive Focusing.
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- Journal of Marketing, 1967, v. 31, n. 3, p. 23, doi. 10.2307/1249025
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- Publication type:
- Article
What is Wrong with Test Marketing?
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- Journal of Marketing, 1967, v. 31, n. 2, p. 43, doi. 10.2307/1249671
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- Publication type:
- Article
Marketing in the Iron Curtain Countries.
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- Journal of Marketing, 1966, v. 30, n. 4, p. 3, doi. 10.2307/1249491
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- Publication type:
- Article
A Leap into the Future of Industrial Marketing.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 2, p. 56, doi. 10.1177/002224296603000212
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- Publication type:
- Article
Theory or Research for the Marketing Decision-maker?
- Published in:
- Journal of Marketing, 1966, v. 30, n. 2, p. 52, doi. 10.2307/1249064
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- Publication type:
- Article
Time Lag in New Product Development.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 1, p. 17, doi. 10.2307/1249592
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- Publication type:
- Article
16. Merchandising.
- Published in:
- 1963
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- Publication type:
- Abstract
A Probability Model for Early Prediction of New Product Market Success.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 1, p. 63, doi. 10.2307/1248585
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- Publication type:
- Article
A Model for Marketing Programing.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 1, p. 40, doi. 10.2307/1248580
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- Publication type:
- Article
How Extensive the Planning and Development Program?
- Published in:
- Journal of Marketing, 1962, v. 26, n. 3, p. 55, doi. 10.2307/1248303
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- Publication type:
- Article