Works matching IS 00222429 AND DT 1979 AND VI 43 AND IP 4

Results: 21

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 130

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 128

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATIONS OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 127

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 125

By:

Werner, Ray O.;
Tower, C. Burk;
Knapp, Robert W.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 124

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

Recent Retailing Texts.

Published in:

1979

By:

Peterson, Robert A.;
Kerin, Roger;
Myers, John;
Lusch, Robert F.

Publication type:

Book Review

Marketing Abstracts.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 135, doi. 10.2307/1250280

By:

Gross, Walter;
Mertes, John E.

Publication type:

Article

Marketing Issues.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 132, doi. 10.2307/1250279

By:

Coulson, John

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 123

By:

Werner, Ray O.;
Griffiths, L.C.;
Duggan, Michael A.

Publication type:

Article

WHY ADVERTISING AND PROMOTIONAL COSTS VARY: SOME CROSS-SECTIONAL ANALYSES.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 112, doi. 10.2307/1250277

By:

Farris, Paul W.;
Buzzell, Robert D.

Publication type:

Article

A COST-BENEFIT APPROACH TO MARKET SEGMENTATION.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 103, doi. 10.2307/1250276

By:

Winter, Frederick W.

Publication type:

Article

ANALYZING LARGE MULTIWAY CONTINGENCY TABLES: A SIMPLE METHOD FOR SELECTING VARIABLES.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 92, doi. 10.2307/1250275

By:

Dillon, William R.

Publication type:

Article

COMPONENTIAL SEGMENTATION IN THE ANALYSIS OF CONSUMER TRADE-OFFS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 83, doi. 10.2307/1250274

By:

Green, Paul E.;
Desarbo, Wayne S.

Publication type:

Article

Comment...

Published in:

1979

By:

Stidsen, Bent

Publication type:

Bibliography

TOWARD A CONCEPT OF DOMESTICATED MARKETS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 69, doi. 10.2307/1250272

By:

Arndt, Johan

Publication type:

Article

INNOVATION DIFFUSION AND NEW PRODUCT GROWTH MODELS IN MARKETING.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 55, doi. 10.2307/1250271

By:

Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

Comment...

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 53, doi. 10.2307/1250270

By:

Rothschild, William E.

Publication type:

Article

TOWARD STRATEGIC INTELLIGENCE SYSTEMS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 41, doi. 10.2307/1250269

By:

Montgomery, David B.;
Weinberg, Charles B.

Publication type:

Article

THE ADMISSIBILITY OF CONSUMER SURVEYS AS LEGAL EVIDENCE IN COURTS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 33, doi. 10.2307/1250268

By:

Morgan, Fred W.

Publication type:

Article

TESTING THIRTEEN ATTITUDE SCALES FOR AGREEMENT AND BRAND DISCRIMINATION.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 20, doi. 10.2307/1250267

By:

Haley, Russell I.;
Case, Peter B.

Publication type:

Article

CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 8, doi. 10.2307/1250266

By:

Day, George S.;
Shocker, Allan D.;
Srivastava, Rajendra K.

Publication type:

Article