Works matching IS 00222437 AND DT 1974 AND VI 11 AND IP 1

Results: 19

THE CREATION OF SETTINGS AND THE FUTURE SOCIETIES.

Published in:

1974

By:

Foote, Nelson N.

Publication type:

Book Review

BUSINESS LOGISTICS MANAGEMENT.

Published in:

1974

By:

McConaughy, David

Publication type:

Book Review

MEASURING PAYOUT: AN ANNOTATED BIBLIOGRAPHY ON THE DOLLAR EFFECTIVENESS OF ADVERTISING.

Published in:

1974

By:

Ziff, Ruth

Publication type:

Book Review

CONSUMER DEMAND.

Published in:

1974

By:

Nicosia, F. M.

Publication type:

Book Review

A MARKETING VIEW OF SPATIAL COMPETITION.

Published in:

1974

By:

Green, Howard L.

Publication type:

Book Review

A Cluster Analytic Approach to Market Response Functions.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 109, doi. 10.1177/002224377401100114

By:

Sexton Jr., Donald E.

Publication type:

Article

A Note on a Nonparametric Test of Independence Between Two Vectors.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 106, doi. 10.2307/3151003

By:

Horrell, James F.;
Lessig, V. Parker

Publication type:

Article

Statement Policy in Attitude Studies.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 102, doi. 10.2307/3151002

By:

Falthzik, Alfred M.;
Jolson, Marvin A.

Publication type:

Article

Some Comments on Spectral Analysis in Marketing.

Published in:

1974

By:

Chatfield, Christopher

Publication type:

Editorial

"Empirical" Specification of a Buyer Behavior Model.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 89, doi. 10.2307/3151000

By:

Farley, John U.;
Ring, L. Winston

Publication type:

Article

....COMPUTER ABSTRACTS.

Published in:

1974

By:

Chapman, Randall G.;
Peterson, Robert A.;
Ruppel, Andrew C.

Publication type:

Abstract

Backward Profiling of Male Innovators.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 79, doi. 10.2307/3150996

By:

Darden, William R.;
Reynolds, Fred D.

Publication type:

Article

Consumer Preferences for Alternative Retail Credit Terms: A Concept Test of the Effects of Consumer Legislation.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 70, doi. 10.1177/002224377401100107

By:

Walker Jr., Orville C.;
Sauter, Richard F.

Publication type:

Article

Brand Choice Behavior as a Function of Information Load.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 63, doi. 10.2307/3150994

By:

Jacoby, Jacob;
Speller, Donald E.;
Kohn, Carol A.

Publication type:

Article

Multifirm Analysis of Competitive Decision Variables.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 50, doi. 10.2307/3150993

By:

Wildt, Albert R.

Publication type:

Article

An Exploratory Analysis of the Nature and Extent of Individual Differences in Perception.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 41, doi. 10.2307/3150992

By:

Ritchie, J. R. Brent

Publication type:

Article

An Experimental Investigation of Attitude Change and Choice of a New Brand.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 30, doi. 10.2307/3150991

By:

Ginter, James L.

Publication type:

Article

A Comparison of the Entropy Model and the Hendry Model.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 21, doi. 10.2307/3150990

By:

Herniter, Jerome D.

Publication type:

Article

The Theory of Stochastic Preference and Brand Switching.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 1, doi. 10.2307/3150989

By:

Bass, Frank M.

Publication type:

Article