Works matching IS 00222429 AND DT 1971 AND VI 35 AND IP 1

Results: 48

21. Theory in Marketing.

Published in:

1971

By:

Penn Jr., William S.;
McNeal, John U.

Publication type:

Abstract

20. Storage and Transportation.

Published in:

1971

By:

Penn Jr., William S.;
Reineke, John A.

Publication type:

Abstract

19. Retailing.

Published in:

1971

By:

Penn Jr., William S.;
Babione, F. A.;
Maruna, Thomas

Publication type:

Abstract

17. Research and Forecasting.

Published in:

1971

By:

Penn Jr., William S.;
Spencer, Ulric M.;
Gourley, David R.;
McNeal, James U.;
Wilemon, David L.

Publication type:

Abstract

16. Regional Analysis.

Published in:

1971

By:

Penn Jr., William S.;
Gourley, David R.

Publication type:

Abstract

14. Planning and Strategy.

Published in:

1971

By:

Penn Jr., William S.;
Hindersman, Charles H.

Publication type:

Abstract

12. Marketing Management.

Published in:

1971

By:

Penn Jr., William S.;
Reineke, John A.;
Gourley, David R.

Publication type:

Abstract

10. International Marketing.

Published in:

1971

By:

Penn Jr., William S.;
Reineke, John A.;
Meissner, Frank;
Fox, Harold W.;
Vandervoort, Stephanie;
Gourley, David R.;
Thompson, John R.;
Babione, F. A.;
Wilemon, David L.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1971

By:

Penn Jr., William S.

Publication type:

Abstract

7. Governmental and Regulatory Aspects.

Published in:

1971

By:

Penn Jr., William S.;
McNeil, James U.;
Babione, F. A.;
Reineke, John A.;
Fox, Harold W.;
Gourley, David R.

Publication type:

Abstract

8. History and Trends.

Published in:

1971

By:

Penn Jr., William S.;
McNeil, John U.;
Fox, Harold W.

Publication type:

Abstract

6. Costs, Efficiency, and Financing.

Published in:

1971

By:

Penn Jr., William S.;
Fox, Howard W.;
Gourley, David R.

Publication type:

Abstract

5. Consumer Behavior.

Published in:

1971

By:

Penn Jr., Wililam S.;
Babione, F. A.;
Vandervoort, Stephanie;
Reineke, John A.;
McNeal, James U.

Publication type:

Abstract

4. Communication and Public Relations.

Published in:

1971

By:

Penn Jr., William S.;
Wilemon, David L.;
McNeal, James U.

Publication type:

Abstract

2. Agricultural Marketing.

Published in:

1971

By:

Penn Jr., William S.;
Meissner, Frank

Publication type:

Abstract

1. Advertising and Promotion.

Published in:

1971

By:

Penn Jr., William S.;
Vandervoort, Stephanie;
Gourley, David R.;
Maruna, Thomas;
Wilemon, David L.

Publication type:

Abstract

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 84

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 82

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 81

By:

Werner, Ray O.;
Howard, Marshall C.

Publication type:

Article

III. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 79

By:

Werner, Ray O.;
Griffiths, L. C.;
Howard, Marshall C.

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 78

By:

Werner, Ray O.;
Duggan, Michael A.

Publication type:

Article

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 74

By:

Werner, Ray O.;
Bechtol, Paul T.;
Love II, David M.

Publication type:

Article

THE EXECUTIVE USE OF COMPUTERS.

Published in:

1971

By:

Gordon, Guy G.;
Haines Jr., George H.

Publication type:

Book Review

A HANDBOOK FOR THE ADVERTISING AGENCY ACCOUNT EXECUTIVE.

Published in:

1971

By:

Gordon, Guy G.;
Jacobs, Laurence

Publication type:

Book Review

MARKETING RESEARCH: INFORMATION SYSTEMS AND DECISION MAKING.

Published in:

1971

By:

Gordon, Guy G.;
Moore, John

Publication type:

Book Review

MARKETING RESEARCH, Third Edition.

Published in:

1971

By:

Gordon, Guy G.;
Wheatley, John J.

Publication type:

Book Review

JOB DESCRIPTIONS IN MARKETING MANAGEMENT.

Published in:

1971

By:

Gordon, Guy G.;
Oaks, Clinton L.

Publication type:

Book Review

READINGS IN SALES FORCE MANAGEMENT.

Published in:

1971

By:

Gordon, Guy G.;
Gearity, John E.

Publication type:

Book Review

NEW PRODUCT PROGRAMS: THEIR PLANNING AND CONTROL.

Published in:

1971

By:

Gordon, Guy G.;
Gearity, John E.

Publication type:

Book Review

MARKETING PRESCRIPTION DRUGS.

Published in:

1971

By:

Gordon, Guy G.;
Umemura, George M.

Publication type:

Book Review

PRODUCTS AND MARKETS.

Published in:

1971

By:

Gordon, Guy G.;
Rathmell, John M.

Publication type:

Book Review

INTERNATIONAL MARKETING ADMINISTRATION.

Published in:

1971

By:

Gordon, Guy G.;
Lamont, Douglas

Publication type:

Book Review

DIMENSIONS OF CONSUMER BEHAVIOR.

Published in:

1971

By:

Gordon, Guy G.;
Paul, Gordon W.

Publication type:

Book Review

CASES IN BUYING BEHAVIOR AND MARKETING DECISIONS.

Published in:

1971

By:

Gordon, Guy G.;
Kangun, Norman

Publication type:

Book Review

MULTINATIONAL BUSINESS.

Published in:

1971

By:

Gordon, Guy G.;
Call, Rex Vance

Publication type:

Book Review

THE THEORY OF BUYER BEHAVIOR.

Published in:

1971

By:

Gordon, Guy G.;
Bither, Stewart W.

Publication type:

Book Review

A Critical Evaluation of "The Problem of Self-concept in Store Image Studies"

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 71, doi. 10.2307/1250568

By:

Dolich, Ira J.;
Shilling, Ned

Publication type:

Article

Attitude Measurement Under Conditions of Multiple Stimuli.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 66, doi. 10.2307/1250567

By:

Will, R. Ted;
Hasty, Ronlad W.

Publication type:

Article

Market Exclusion and Dealer Coercion in Sponsored TBA Sales.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 62, doi. 10.2307/1250566

By:

Dixon, Donald F.

Publication type:

Article

Consumer Rankings of Risk Reduction Methods.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 56, doi. 10.2307/1250565

By:

Roselius, Red

Publication type:

Article

Consumer Information Policy in Sweden--What Can Be Learned?

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 50, doi. 10.2307/1250564

By:

Thorelli, Hans B.

Publication type:

Article

LEADERS IN MARKETING: Robert Stanley Weinberg.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 48, doi. 10.1177/002224297103500108

By:

Wright, John S.;
Bell, Martin L.

Publication type:

Article

Integration of the Computer Into Salesman Reporting.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 41, doi. 10.2307/1250562

By:

Deboer, Lloyd M.;
Ward, William H.

Publication type:

Article

Tracking Consumer Decision Making.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 34, doi. 10.2307/1250561

By:

O'Brien, Terrence V.

Publication type:

Article

Simultaneous Concept Testing with Computer-controlled Experiments.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 28, doi. 10.2307/1250560

By:

Hughes, G. David;
Guerrero, Jose L.

Publication type:

Article

Computer-aided Marketing Instruction.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 20, doi. 10.2307/1250559

By:

Fisk, George

Publication type:

Article

The Multivariate Revolution in Marketing Research.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 13, doi. 10.2307/1250558

By:

Sheth, Jagdish N.

Publication type:

Article

Marketing Management and the Computer: An Overview of Conflict and Contrast.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 3, doi. 10.2307/1250557

By:

Kegerreis, Robert J.

Publication type:

Article