Works matching IS 00222429 AND DT 1981 AND VI 45 AND IP 1
1
- Journal of Marketing, 1981, v. 45, n. 1, p. 142
- Werner, Ray O.;
- Hartman, George E.
- Article
2
- Journal of Marketing, 1981, v. 45, n. 1, p. 140
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1981, v. 45, n. 1, p. 139
- Werner, Ray O.;
- Knapp, Robert W.
- Article
4
- Journal of Marketing, 1981, v. 45, n. 1, p. 138
- Werner, Ray O.;
- Tower, C. Burk
- Article
5
- Journal of Marketing, 1981, v. 45, n. 1, p. 137
- Werner, Ray O.;
- Katz, Benjamin J.
- Article
6
- Journal of Marketing, 1981, v. 45, n. 1, p. 169, doi. 10.2307/1251735
- Article
7
- 1981
- Myers, John;
- Grether, E. T.
- Book Review
8
- 1981
- Myers, John;
- Gregg, Sharon F.
- Book Review
9
- 1981
- Myers, John;
- Mark, Jerome A.
- Book Review
10
- 1981
- Myers, John;
- Scott, Carol A.
- Book Review
11
- 1981
- Myers, John;
- Jeuland, Abel P.
- Book Review
12
- 1981
- Walter Gross;
- Marvin A. Jolson;
- Myron Leonard;
- Ronald D. Michman
- Abstract
13
- Journal of Marketing, 1981, v. 45, n. 1, p. 144, doi. 10.2307/1251728
- Article
14
- Journal of Marketing, 1981, v. 45, n. 1, p. 134
- Werner, Ray O.;
- Griffiths, L. C.;
- Duggan, Michael A.
- Article
15
- Journal of Marketing, 1981, v. 45, n. 1, p. 130, doi. 10.2307/1251726
- McCrohan, Kevin F.;
- Lowe, Larry S.
- Article
16
- Journal of Marketing, 1981, v. 45, n. 1, p. 116, doi. 10.2307/1251725
- Blattberg, Robert C.;
- Eppen, Gary D.;
- Lieberman, Joshua
- Article
17
- Journal of Marketing, 1981, v. 45, n. 1, p. 104, doi. 10.2307/1251724
- Dwyer, F. Robert;
- Walker Jr., Orville C.
- Article
18
- Journal of Marketing, 1981, v. 45, n. 1, p. 85, doi. 10.2307/1251723
- Article
19
- Journal of Marketing, 1981, v. 45, n. 1, p. 74, doi. 10.2307/1251722
- MacLachlan, Douglas L.;
- Johansson, Johny K.
- Article
20
- Journal of Marketing, 1981, v. 45, n. 1, p. 63, doi. 10.2307/1251721
- Woodside, Arch G.;
- Motes, William H.
- Article
21
- Journal of Marketing, 1981, v. 45, n. 1, p. 52, doi. 10.2307/1251720
- Dolan, Robert J.;
- Jeuland, Abel P.
- Article
22
- Journal of Marketing, 1981, v. 45, n. 1, p. 42, doi. 10.2307/1251719
- Article
23
- Journal of Marketing, 1981, v. 45, n. 1, p. 33, doi. 10.2307/1251718
- Green, Paul E.;
- Goldberg, Stephen M.;
- Montemayor, Mila
- Article
24
- Journal of Marketing, 1981, v. 45, n. 1, p. 22, doi. 10.2307/1251717
- Shimp, Terence A.;
- Preston, Ivan L.
- Article
25
- Journal of Marketing, 1981, v. 45, n. 1, p. 11, doi. 10.2307/1251716
- Mazis, Michael B.;
- Staelin, Richard;
- Beales, Howard;
- Salop, Steven
- Article
26
- Journal of Marketing, 1981, v. 45, n. 1, p. 9
- Article