WHAT CAN ONE NEWSPAPER AD DO?
- Published in:
- 1971
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1971 AND VI 8 AND IP 4
Results: 26
1
2
BUYER ATTITUDES AND BRAND CHOICE BEHAVIOR.
- Published in:
- 1971
- By:
- Publication type:
- Book Review
3
PSYCHOLOGICAL APPROACHES TO THE STUDY OF SAVING.
- Published in:
- 1971
- By:
- Publication type:
- Book Review
4
MULTIDIMENSIONAL SCALING AND RELATED TECHNIQUES IN MARKETING ANALYSIS.
- Published in:
- 1971
- By:
- Publication type:
- Book Review
5
"Fitting Parameters by Direct Search": A Reply.
- Published in:
- 1971
- By:
- Publication type:
- Letter
6
Comments on "Fitting Parameters to Complex Models by Direct Search"
- Published in:
- 1971
- By:
- Publication type:
- Letter
7
Dissonance Reduction or Artifact? A Reply.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 516, doi. 10.2307/3150248
- By:
- Publication type:
- Article
8
Dissonance Reduction or Artifact?
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 514, doi. 10.2307/3150247
- By:
- Publication type:
- Article
9
"Exploratory Analysis of Marketing Data": A Reply.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 511, doi. 10.2307/3150246
- By:
- Publication type:
- Article
10
Comments on "Exploratory Analysis of Marketing Data: Trees vs. Regression"
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 509, doi. 10.2307/3150245
- By:
- Publication type:
- Article
11
Shopping Orientations and Product Usage Rates.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 505, doi. 10.2307/3150244
- By:
- Publication type:
- Article
12
Personality and Performance-Satisfaction of Industrial Salesmen.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 501, doi. 10.2307/3150243
- By:
- Publication type:
- Article
13
Three-Point Likert Scales Are Good Enough.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 495, doi. 10.2307/3150242
- By:
- Publication type:
- Article
14
Alternative Multidimensional Scaling Methods for Large Stimulus Sets.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 488, doi. 10.2307/3150241
- By:
- Publication type:
- Article
15
Market Segmentation Through Numerical Taxonomy.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 480, doi. 10.2307/3150240
- By:
- Publication type:
- Article
16
The Sensitivity of Dynamic Time-Path Typologies.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 472, doi. 10.2307/3150239
- By:
- Publication type:
- Article
17
The Structure of Consumer Choice Processes.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 465, doi. 10.2307/3150238
- By:
- Publication type:
- Article
18
Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 460, doi. 10.2307/3150237
- By:
- Publication type:
- Article
19
The Influence of Brand Ambiguity on Brand Attitude Development.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 455, doi. 10.2307/3150236
- By:
- Publication type:
- Article
20
Mutually Adaptive Effects of Interpersonal Communication.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 449, doi. 10.2307/3150235
- By:
- Publication type:
- Article
21
The Delphi Process in Marketing Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 443, doi. 10.2307/3150234
- By:
- Publication type:
- Article
22
Conflict Measurement in the Distribution Channel.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 437, doi. 10.2307/3150233
- By:
- Publication type:
- Article
23
Industrial Buyers' Decision-Making Styles.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 433, doi. 10.2307/3150232
- By:
- Publication type:
- Article
24
Concentration of Information Power Among Consumers.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 427, doi. 10.2307/3150231
- By:
- Publication type:
- Article
25
Do Blacks Pay More?
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 420, doi. 10.2307/3150230
- By:
- Publication type:
- Article
26
Personality and Consumer Behavior: A Review.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 409, doi. 10.2307/3150229
- By:
- Publication type:
- Article