Works matching IS 00222429 AND DT 1973 AND VI 37 AND IP 2
1
- Journal of Marketing, 1973, v. 37, n. 2, p. 87
- Werner, Ray O.;
- Hartman, George E.
- Article
2
- Journal of Marketing, 1973, v. 37, n. 2, p. 82
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1973, v. 37, n. 2, p. 81
- Werner, Ray O.;
- Bonsignore, John
- Article
4
- Journal of Marketing, 1973, v. 37, n. 2, p. 80
- Werner, Ray O.;
- Griffiths, L. C.
- Article
5
- 1973
- Shawver, Donald L.;
- Barnewall, Gordon G.
- Book Review
6
- 1973
- Shawver, Donald L.;
- Monroe, Kent B.
- Book Review
7
- 1973
- Shawver, Donald L.;
- Alpert, Mark I.
- Book Review
8
- 1973
- Shawver, Donald L.;
- Lynagh, Peter M.
- Book Review
9
- 1973
- Shawver, Donald L.;
- Gentry, Dwight L.
- Book Review
10
- 1973
- Shawver, Donald L.;
- Phillips Jr., Charles F.
- Book Review
11
- 1973
- Shawver, Donald L.;
- Furuhashi, Yusaku
- Book Review
12
- 1973
- Shawver, Donald L.;
- Wright, Peter L.
- Book Review
13
- 1973
- Shawver, Donald L.;
- Hutcheon, William R.
- Book Review
14
- 1973
- Shawver, Donald L.;
- Schutte, Thomas F.
- Book Review
15
- 1973
- Shawver, Donald L.;
- Hawkins, Del I.
- Book Review
16
- 1973
- Shawver, Donald L.;
- Rockwood, Persis Emmett
- Book Review
17
- 1973
- Shawver, Donald L.;
- El-Ansary, Adel
- Book Review
18
- 1973
- Shawver, Donald L.;
- McGann, Anthony F.
- Book Review
19
- 1973
- Shawver, Donald L.;
- Hughes, G. David
- Book Review
20
- 1973
- Shawver, Donald L.;
- Donnelly Jr., James H.
- Book Review
21
- 1973
- Dominick, Joseph R.;
- Raugh, Gail E.;
- Kirkpatrick, Miles W.;
- Tallman Jr., Robert P.;
- Wasem, George;
- Sadowski, Robert P.;
- Fox, Harold W.;
- Weiss, E.B.;
- Tyler, William D.;
- Merims, Arthur M.;
- Allen, George C.;
- Hodges, Earl F.;
- Deyers, Margaret;
- Lundquist, Dorothy M.;
- Looney, Zolon M.;
- Holder Jr., Shelby H.;
- Gheiti, Joseph L.;
- Glade Jr., Edward H.;
- Chandler, Whitman M.
- Abstract
22
- Journal of Marketing, 1973, v. 37, n. 2, p. 76
- Werner, Ray O.;
- Bechtol, Paul T.;
- Duggan, Michael
- Article
23
- Journal of Marketing, 1973, v. 37, n. 2, p. 74, doi. 10.2307/1250058
- Article
24
- Journal of Marketing, 1973, v. 37, n. 2, p. 71, doi. 10.1177/002224297303700215
- Myers, James H.;
- Mount, John F.
- Article
25
- Journal of Marketing, 1973, v. 37, n. 2, p. 69, doi. 10.1177/002224297303700214
- Pruden, Henry O.;
- Longman, Douglas S.;
- Shuptrine, F. Kelly
- Article
26
- Journal of Marketing, 1973, v. 37, n. 2, p. 67, doi. 10.1177/002224297303700213
- Landon Jr., E. Laird;
- Lundstrom, William J.
- Article
27
- Journal of Marketing, 1973, v. 37, n. 2, p. 63, doi. 10.1177/002224297303700212
- Article
28
- Journal of Marketing, 1973, v. 37, n. 2, p. 60, doi. 10.1177/002224297303700211
- Article
29
- Journal of Marketing, 1973, v. 37, n. 2, p. 58, doi. 10.1177/002224297303700210
- Article
30
- Journal of Marketing, 1973, v. 37, n. 2, p. 47, doi. 10.1177/002224297303700209
- Hills, Gerald E.;
- Granbois, Donald H.;
- Patterson, James M.
- Article
31
- Journal of Marketing, 1973, v. 37, n. 2, p. 38, doi. 10.1177/002224297303700208
- Walker, Bruce J.;
- Etzel, Michael J.
- Article
32
- Journal of Marketing, 1973, v. 37, n. 2, p. 32, doi. 10.1177/002224297303700207
- Asam, Edward H.;
- Bucklin, Louis P.
- Article
33
- Journal of Marketing, 1973, v. 37, n. 2, p. 24, doi. 10.1177/002224297303700206
- Article
34
- Journal of Marketing, 1973, v. 37, n. 2, p. 14, doi. 10.1177/002224297303700205
- Wind, Yoram;
- Douglas, Susan P.;
- Perlmutter, Howard V.
- Article
35
- Journal of Marketing, 1973, v. 37, n. 2, p. 7, doi. 10.1177/002224297303700204
- Bird, Monroe M.;
- Clayton, Edward R.;
- Moore, Laurence J.
- Article
36
- Journal of Marketing, 1973, v. 37, n. 2, p. 2, doi. 10.1177/002224297303700203
- Gibson, Lawrence D.;
- Mayer, Charles S.;
- Nugent, Christopher E.;
- Vollmann, Thomas E.
- Article
37
- Journal of Marketing, 1973, v. 37, n. 2, p. 1, doi. 10.1177/002224297303700202
- Article