Works matching Comparative advertising
1
- Marketing Letters, 1993, v. 4, n. 4, p. 309, doi. 10.1007/BF00994350
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2
- Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1444329
- Neese, William T.;
- Foxx, William;
- Eppler, Dianne B.
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3
- Economic Annals / Ekonomski Anali, 2006, v. 51, n. 171, p. 90, doi. 10.2298/EKA0771090S
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4
- Journal of Business & Psychology, 2010, v. 25, n. 1, p. 109, doi. 10.1007/s10869-009-9130-4
- Soscia, Isabella;
- Girolamo, Simona;
- Busacca, Bruno
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5
- Communication Today, 2023, v. 14, n. 1, p. 66, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.5
- GAJANOVÁ, Ľubica;
- NADÁNYIOVÁ, Margaréta;
- MAJEROVÁ, Jana;
- KOLLÁR, Boris;
- PRAŽÁKOVÁ, Anna
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6
- Central European Business Review, 2016, v. 5, n. 4, p. 34, doi. 10.18267/j.cebr.165
- Král, P.;
- Machek, M.;
- Karel, T.
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7
- Journal of Intellectual Property Rights, 2017, v. 22, n. 3, p. 113
- Lenin, Biplab Kumar;
- Babu, Arun
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8
- Journal of Intellectual Property Rights, 2008, v. 13, n. 1, p. 19
- Mittal, Rajat;
- Singh, Aishwarya
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9
- Journal of Intellectual Property Rights, 2006, v. 11, n. 6, p. 409
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10
- Marketing Science, 2009, v. 28, n. 6, p. 1144, doi. 10.1287/mksc.1090.0521
- Shaffer, Greg;
- Zettelmeyer, Florian
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11
- Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 1, p. 114, doi. 10.1080/21639159.2018.1552528
- Neese, William T.;
- Foxx, William;
- Eppler, Dianne B.
- Article
12
- Journal of Marketing Communications, 2016, v. 22, n. 3, p. 271, doi. 10.1080/13527266.2013.867409
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13
- Journal of Marketing Communications, 2011, v. 17, n. 4, p. 229, doi. 10.1080/13527260903478367
- Bei, Lien-Ti;
- Chu, Chia-Hsien;
- Shen, Yung-Cheng
- Article
14
- International & Comparative Law Review / Mezinárodní a Srovnávací Právní Revue, 2016, v. 16, n. 2, p. 117, doi. 10.1515/iclr-2016-0018
- Andrako, Jozef;
- Sopúchová, Soňa Ralbovská
- Article
15
- Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 955
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16
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 67, doi. 10.1080/10641734.2004.10505165
- Shao, Alan T.;
- Bao, Yeqing;
- Gray, Elizabeth
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17
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 425
- Kara, Ali;
- Kaynak, Erdener;
- Lee, Donghoon
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18
- Journal of Communication, 1998, v. 48, n. 4, p. 24, doi. 10.1111/j.1460-2466.1998.tb02768.x
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19
- Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 9, p. 770, doi. 10.1093/jiplp/jpu130
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20
- Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184
- Alipranti, Maria;
- Mitrokostas, Evangelos;
- Petrakis, Emmanuel
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21
- California Western International Law Journal, 2014, v. 44, n. 2, p. 149
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22
- Journal of Consumer Affairs, 1978, v. 12, n. 2, p. 381, doi. 10.1111/j.1745-6606.1978.tb00899.x
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23
- GRUR International: Journal of European & International IP Law, 2021, v. 70, n. 2, p. 134, doi. 10.1093/grurint/ikaa171
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24
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 372, doi. 10.1086/209120
- Sujan, Mita;
- Dekleva, Christine
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25
- Journal of Consumer Research, 1984, v. 11, n. 2, p. 719, doi. 10.1086/209008
- Gorn, Gerald J.;
- Weinberg, Charles B.
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26
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 362, doi. 10.1086/208975
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27
- Journal of Advertising, 2006, v. 35, n. 4, p. 53, doi. 10.2753/JOA0091-3367350404
- Miniard, Paul W.;
- Barone, Michael J.;
- Rose, Randall L.;
- Manning, Kenneth C.
- Article
28
- Journal of Advertising, 2004, v. 33, n. 4, p. 75, doi. 10.1080/00913367.2004.10639176
- Choi, Yung Kyun;
- Miracle, Gordon E.
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29
- Journal of Advertising, 1998, v. 27, n. 2, p. 111, doi. 10.1080/00913367.1998.10673556
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30
- Journal of Advertising, 1997, v. 26, n. 1, p. 19, doi. 10.1080/00913367.1997.10673515
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- Journal of Advertising, 1993, v. 22, n. 3, p. 41, doi. 10.1080/00913367.1993.10673410
- Miniard, Paul W.;
- Rose, Randall L.;
- Barone, Michael J.;
- Manning, Kenneth C.
- Article
32
- Journal of Advertising, 1991, v. 20, n. 1, p. 38, doi. 10.1080/00913367.1991.10673205
- Gotlieb, Jerry B.;
- Sarel, Dan
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33
- Journal of Advertising, 1979, v. 8, n. 1, p. 26, doi. 10.1080/00913367.1979.10673268
- Etgar, Michael;
- Goodwin, Stephen A.
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34
- Journal of Advertising, 1978, v. 7, n. 3, p. 13, doi. 10.1080/00913367.1978.10673232
- Shimp, Terence A.;
- Dyer, David C.
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35
- Journal of Advertising, 1977, v. 6, n. 4, p. 15, doi. 10.1080/00913367.1977.10672720
- Brown, Stephen W.;
- Jackson, Donald W.
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36
- Journal of Advertising, 1975, v. 4, n. 4, p. 15, doi. 10.1080/00913367.1975.10672603
- Barry, Thomas E.;
- Tremblay, Roger L.
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37
- Journal of Advertising, 1975, v. 4, n. 2, p. 31, doi. 10.1080/00913367.1975.10672583
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38
- VIDHIGYA: The Journal of Legal Awareness, 2012, v. 7, n. 2, p. 18
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39
- Penn State Law Review, 2016, v. 121, n. 2, p. 421
- Dornis, Tim W.;
- Wein, Thomas
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40
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 381
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41
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 377
- Gorn, Gerlad J.;
- Weinberg, Charles B.
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42
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 370
- Ash, Stephen B.;
- Wee, Chow-Hou
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43
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 63
- Etgar, Michael;
- Goodwin, Stephen A.
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44
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 62, doi. 10.1080/10641734.1998.10505077
- Huiuk Yi;
- Phelps, Joseph E.;
- Roskos-Ewoldsen, David R.
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45
- Journal of Marketing, 1997, v. 61, n. 4, p. 1, doi. 10.1177/002224299706100401
- Grewal, Dhruv;
- Kavanoor, Sukumar
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46
- Journal of Public Policy & Marketing, 1995, v. 14, n. 2, p. 310
- Richards, Jef I.;
- Petty, Ross D.;
- Spink, Paul M.
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47
- Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 143
- Bixby, Michael B.;
- Lincoln, Douglas J.
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48
- Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 124
- Beck-Dudley, Carolyn L.;
- Williams, Terrell G.
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49
- Journal of Public Policy & Marketing, 1985, v. 4, n. 1, p. 112
- Muehling, Darrel D.;
- Kangun, Norman
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50
- Journal of Marketing, 1979, v. 43, n. 3, p. 85, doi. 10.1177/002224297904300309
- Sewall, Murphy A.;
- Goldstein, Michael H.
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