THERE MAY BE NO BRAND USER DIFFERENCES, BUT SEGMENTS ARE THERE.
- Published in:
- 2001
- By:
- Publication type:
- Letter
Works matching IS 10408460 AND DT 2001 AND VI 13 AND IP 2
Results: 18
1
2
Marketing: Romantic or Realistic?
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 40
- By:
- Publication type:
- Article
3
Split-Questionnaire Designs: a new tool in survey design and panel management.
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 14
- By:
- Publication type:
- Article
4
FROM THE EDITOR.
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 2
- Publication type:
- Article
5
Marketing Scales Handbook: A Compilation of Multi-Item Measures, Vol. 3.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
6
Branding.com.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
7
Applied Multivariate Data Analysis.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
8
The Handbook of Online Marketing Research.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
9
Statistical Analysis When You Don't Need the Big Guns.
- Published in:
- 2001
- By:
- Publication type:
- Product Review
10
SEGMENTATION IS NOT ESSENTIAL TO STRATEGIC MARKETING.
- Published in:
- 2001
- By:
- Publication type:
- Letter
11
SEGMENTATION AS A BUSINESS STRATEGY DOES WORK.
- Published in:
- 2001
- By:
- Publication type:
- Letter
12
THERE STILL IS NO (EVIDENCE OF) BRAND SEGMENTATION.
- Published in:
- 2001
- By:
- Publication type:
- Letter
13
Are Internet Panels Creating Professional Respondents?
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 34
- By:
- Publication type:
- Article
14
MEN and WOMEN Online: What Makes Them Click?
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 20
- By:
- Publication type:
- Article
15
CAN WE TRUST THE DATA OF ONLINE RESEARCH?
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 26
- By:
- Publication type:
- Article
16
What's Ahead on the Internet.
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 8
- By:
- Publication type:
- Article
17
Opt in or Opt out?
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 6
- By:
- Publication type:
- Article
18
Taking a Second Look at Customers.
- Published in:
- Marketing Research, 2001, v. 13, n. 2, p. 4
- By:
- Publication type:
- Article