Works matching DE "SPORTS marketing"
Results: 1002
Perspectives on Passion in Sport Management Research.
- Published in:
- Journal of Applied Sport Management, 2024, v. 16, n. 4, p. 1, doi. 10.7290/jasm16opdu
- By:
- Publication type:
- Article
Evolution of the Sports for All Policy in National Sports Promotion Plan in South Korea, 1962–2017.
- Published in:
- International Journal of the History of Sport, 2019, v. 36, n. 9/10, p. 876, doi. 10.1080/09523367.2019.1675643
- By:
- Publication type:
- Article
Opportunities for all the Team: Entrepreneurship and the 1966 and 1994 Soccer World Cups.
- Published in:
- International Journal of the History of Sport, 2018, v. 35, n. 7/8, p. 767, doi. 10.1080/09523367.2018.1544555
- By:
- Publication type:
- Article
Deviations from China's School Football Policies during the Implementation Process: Signs, Causes, and Countermeasures.
- Published in:
- International Journal of the History of Sport, 2017, v. 34, n. 17/18, p. 1933, doi. 10.1080/09523367.2018.1492557
- By:
- Publication type:
- Article
Professional Football in Apartheid South Africa: Leisure, Consumption and Identity in the National Football League, 1959–1977.
- Published in:
- International Journal of the History of Sport, 2013, v. 30, n. 16, p. 1947, doi. 10.1080/09523367.2013.861128
- By:
- Publication type:
- Article
REVENUE DIVERGENCE AND COMPETITIVE BALANCE IN A DIVISIONAL SPORTS LEAGUE.
- Published in:
- Scottish Journal of Political Economy, 2004, v. 51, n. 3, p. 359, doi. 10.1111/j.0036-9292.2004.00310.x
- By:
- Publication type:
- Article
CONFLICTING IMAGES OF ORGANIZED BASEBALL IN THE 19TH CENTURY SPORT PRESS.
- Published in:
- Canadian Journal of History of Sport, 1990, v. 21, n. 1, p. 1, doi. 10.1123/cjhs.21.1.1
- By:
- Publication type:
- Article
Overinference from Weak Signals and Underinference from Strong Signals.
- Published in:
- Quarterly Journal of Economics, 2025, v. 140, n. 1, p. 335, doi. 10.1093/qje/qjae032
- By:
- Publication type:
- Article
Subjective Well-being (SWB) of Sport Event Participants: Causes and Effects.
- Published in:
- Event Management, 2022, v. 26, n. 1, p. 41, doi. 10.3727/152599521X16192004803601
- By:
- Publication type:
- Article
The decision-making determinants of sport tourists: a meta-analysis.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 12, p. 1894, doi. 10.1080/13683500.2022.2077175
- By:
- Publication type:
- Article
INTERNATIONAL SPORT MARKETING: PRACTICAL AND FUTURE IMPLICATION.
- Published in:
- Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 2, p. 333, doi. 10.59141/jrssem.v3i02.537
- By:
- Publication type:
- Article
Obstacles and legal strategies of sports marketing development in Iran.
- Published in:
- Rassegna di diritto ed Economia dello Sport, 2017, v. 12, n. 2, p. 578
- By:
- Publication type:
- Article
واقع التسويق الرياضي لدي المنظمات الرياضية في إقليم كوردستان العراق.
- Published in:
- Al.Qadisiya journal for the Sciences of Physical Education, 2020, v. 20, n. 1, Part 1, p. 88
- By:
- Publication type:
- Article
#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research.
- Published in:
- Journal of Advertising, 2024, v. 53, n. 3, p. 434, doi. 10.1080/00913367.2023.2288829
- By:
- Publication type:
- Article
Extreme Wages, Performance, and Superstars in a Market for Footballers.
- Published in:
- Industrial Relations, 2021, v. 60, n. 1, p. 84, doi. 10.1111/irel.12270
- By:
- Publication type:
- Article
The Best Play for NCAA Division II Sports Marketing is the Social Media Pivot.
- Published in:
- Journal of Marketing Perspectives, 2017, v. 1, p. 41
- By:
- Publication type:
- Article
Exploring the managerial perspective on developing a new sport team brand.
- Published in:
- Journal of Applied Sport Management, 2023, v. 15, n. 3, p. 32, doi. 10.7290/jasm-2023-V15-I3-jSPm
- By:
- Publication type:
- Article
Monetizing Athlete Brand Image: An Investigation of Athlete Managers' Perspectives.
- Published in:
- Journal of Applied Sport Management, 2022, v. 14, n. 2, p. 23, doi. 10.7290/jasm148967
- By:
- Publication type:
- Article
Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives.
- Published in:
- Journal of Applied Sport Management, 2018, v. 10, n. 4, p. 12, doi. 10.18666/JASM-2017-V10-I4-9081
- By:
- Publication type:
- Article
Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions.
- Published in:
- Journal of Applied Sport Management, 2018, v. 10, n. 2, p. 1, doi. 10.18666/JASM-2018-V10-I2-8535
- By:
- Publication type:
- Article
Innovative Sport Consumption Experience.
- Published in:
- Journal of Applied Sport Management, 2016, v. 8, n. 1, p. 1, doi. 10.18666/jasm-2016-v8-i1-6024
- By:
- Publication type:
- Article
Future Trends in Outsourced Marketing Within Division I Intercollegiate Athletics.
- Published in:
- Journal of Applied Sport Management, 2013, v. 5, n. 3, p. 24
- By:
- Publication type:
- Article
Competitiveness of sports market enterprises: determinants, classification, challenges.
- Published in:
- Economics & Law / Ekonomia i Prawo, 2020, v. 19, n. 2, p. 367, doi. 10.12775/EiP.2020.025
- By:
- Publication type:
- Article
#VegasStrong: Sport, Public Memorialization, and the Golden Knights.
- Published in:
- Communication & Sport, 2021, v. 9, n. 1, p. 110, doi. 10.1177/2167479519855085
- By:
- Publication type:
- Article
Borrowing Brands to Create a Brand: The Commercial Mediation of Paralympic Athletes.
- Published in:
- Communication & Sport, 2020, v. 8, n. 4/5, p. 507, doi. 10.1177/2167479519896542
- By:
- Publication type:
- Article
Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association.
- Published in:
- Communication & Sport, 2019, v. 7, n. 6, p. 811, doi. 10.1177/2167479518804482
- By:
- Publication type:
- Article
Effects of Controllability of Athlete Celebrity Endorsers' Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator.
- Published in:
- Communication & Sport, 2019, v. 7, n. 3, p. 361, doi. 10.1177/2167479518769897
- By:
- Publication type:
- Article
Investigating Employees Job Satisfaction on Public Sporting Bodies.
- Published in:
- Hellenic Journal of Sport & Recreation Management, 2013, v. 10, n. 1, p. 31
- By:
- Publication type:
- Article
Sports Participants' Intentions to Use Digital Technology for Sports Participation: A Behavioral Reasoning Theory Perspective.
- Published in:
- International Journal of Applied Sports Sciences, 2024, v. 36, n. 1, p. 56, doi. 10.24985/ijass.2024.36.1.56
- By:
- Publication type:
- Article
Global marketing of Formula One: Local variations and geocentric marketing mix.
- Published in:
- International Journal of Applied Sports Sciences, 2018, v. 30, n. 2, p. 134, doi. 10.24985/ijass.2018.30.2.134
- By:
- Publication type:
- Article
Promotion in Iran's Football Pro-league: Important but Weak!
- Published in:
- International Journal of Applied Sports Sciences, 2010, v. 22, n. 1, p. 59, doi. 10.24985/ijass.2010.22.1.59
- By:
- Publication type:
- Article
Commercialization and Automobile Racing in the United States: A Case Study of the Rise of the National Association for Stock Car Auto Racing (NASCAR).
- Published in:
- International Journal of Applied Sports Sciences, 2009, v. 21, n. 2, p. 76
- By:
- Publication type:
- Article
A Structural Equation Modeling for Factors Influencing Attendance at Professional Sports Events.
- Published in:
- International Journal of Applied Sports Sciences, 2003, v. 15, n. 2, p. 28
- By:
- Publication type:
- Article
ENTREPRENEURSHIP IN SPORT.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2023, n. 1, p. 178
- By:
- Publication type:
- Article
MARKETING DEVELOPMENT IN SPORTS UNITS.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2018, n. 4, p. 143
- By:
- Publication type:
- Article
THE APPLICABILITY OF MARKETING IN SPORTS.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2017, n. 2, p. 108
- By:
- Publication type:
- Article
Evaluate the Level of Application of Sports Marketing Practices for the First Iraqi Football Clubs.
- Published in:
- Indian Journal of Public Health Research & Development, 2019, v. 10, n. 7, p. 734, doi. 10.5958/0976-5506.2019.01662.0
- By:
- Publication type:
- Article
Contemporary dimensions of sports sponsorship.
- Published in:
- Timisoara Physical Education & Rehabilitation Journal, 2014, v. 7, n. 13, p. 133, doi. 10.1515/tperj-2015-0023
- By:
- Publication type:
- Article
The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 16, p. 12207, doi. 10.3390/su151612207
- By:
- Publication type:
- Article
Empowering High-Quality Development of the Chinese Sports Education Market in Light of the "Double Reduction" Policy: A Hybrid SWOT-AHP Analysis.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 3, p. 2107, doi. 10.3390/su15032107
- By:
- Publication type:
- Article
Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt.
- Published in:
- Sustainability (2071-1050), 2020, v. 12, n. 3, p. 1115, doi. 10.3390/su12031115
- By:
- Publication type:
- Article
An IMC Strategy for Introducing Game-Day Jersey Sponsorships to American Sports Leagues.
- Published in:
- International Journal of Integrated Marketing Communications, 2010, v. 2, n. 2, p. 44
- By:
- Publication type:
- Article
The effect of sponsorships and product marketing on the management activities of football clubs: A contextual and dimensional study.
- Published in:
- Journal of Human Sport & Exercise, 2021, v. 16, p. S1457, doi. 10.14198/jhse.2021.16.Proc3.62
- By:
- Publication type:
- Article
Analysis of modern sports marketing of post-Olympic era.
- Published in:
- Journal of Human Sport & Exercise, 2011, v. 6, n. 2, p. 378, doi. 10.4100/jhse.2011.62.18
- By:
- Publication type:
- Article
USE OF DIGITAL MARKETING IN SPANISH SPORTS FEDERATIONS.
- Published in:
- Cultura, Ciencia y Deporte, 2024, v. 19, n. 60, p. 199, doi. 10.12800/ccd.v19i60.2151
- By:
- Publication type:
- Article
SOCIAL MEDIA IN HANDBALL: A SYSTEMATIC REVIEW.
- Published in:
- Cultura, Ciencia y Deporte, 2024, v. 19, n. 60, p. 61, doi. 10.12800/ccd.v19i60.2107
- By:
- Publication type:
- Article
运动服装品牌跨界营销策略优化研究.
- Published in:
- Wool Textile Journal, 2021, v. 49, n. 3, p. 93, doi. 10.19333/j.mfkj.20200700707
- By:
- Publication type:
- Article
Patrocinio deportivo: la implicación del espectador y sus efectos en la identificación y lealtad.
- Published in:
- Management Letters / Cuadernos de Gestión, 2012, v. 12, n. 2, p. 59, doi. 10.5295/cdg.110292ms
- By:
- Publication type:
- Article
Evaluation of the compatibility degree of constraint variables for the demand of ski center services.
- Published in:
- Journal of Vacation Marketing, 2008, v. 14, n. 3, p. 211, doi. 10.1177/1356766708090583
- By:
- Publication type:
- Article
Selling Exclusion.
- Published in:
- College & University, 2008, v. 84, n. 2, p. 18
- By:
- Publication type:
- Article