Found: 12
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Guide to sponsorship return on investment.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 98
- By:
- Publication type:
- Article
Leveraging and activating NASCAR sponsorships with NASCAR-linked sales promotions.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 88
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- Publication type:
- Article
The timeless power of storytelling.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 79
- By:
- Publication type:
- Article
Silence is golden.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Sailing sponsorship: A sea of B2B opportunities.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 73
- By:
- Publication type:
- Article
Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 61
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- Publication type:
- Article
Media owners and the evolution of the online landscape.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 54
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- Publication type:
- Article
Sponsorship: An evil investment or a force for good?
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Sponsorship activation: Turning money spent into money earned.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 43
- By:
- Publication type:
- Article
How does event sponsorship help in leveraging brand equity?
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 35
- By:
- Publication type:
- Article
Tightening our belts: What research tells us about corporate sponsorship in the current economic crisis.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 23
- By:
- Publication type:
- Article
Football teams going international -- The strategic leverage of branding.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 10
- By:
- Publication type:
- Article