Works matching DE "INDUSTRIAL advertising"
Results: 263
Grey Target Model Appraising Firms' Financial Status based on Altman Coefficients.
- Published in:
- Journal of Grey System, 2006, v. 18, n. 2, p. 133
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- Publication type:
- Article
Mitigating agency problems by advertising, with special reference to managed health care.
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- Southern Economic Journal, 1999, v. 66, n. 1, p. 39, doi. 10.2307/1060834
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- Publication type:
- Article
Perceptions and Recall of Advertising Content Presented on Mobile Handheld Devices.
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- Journal of Interactive Advertising, 2007, v. 7, n. 2, p. 1, doi. 10.1080/15252019.2007.10722131
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- Article
Technicaltextile.net debuts sanitary napkin project report.
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- Man-Made Textiles in India, 2013, v. 41, n. 12, p. 446
- Publication type:
- Article
From POQ Readers.
- Published in:
- 1952
- Publication type:
- Letter
The legitimacy of power in business-to-business relationships.
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- Marketing Theory, 2010, v. 10, n. 2, p. 161, doi. 10.1177/1470593110366676
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- Article
Instructional Case: WorkSource Enterprises: How the Board of Directors Monitors Performance.
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- Issues in Accounting Education, 1999, v. 14, n. 3, p. 423, doi. 10.2308/iace.1999.14.3.423
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- Article
UTILIZAÇÃO DO MÉTODO AHP EM PROJETO PARA SELEÇÃO DE UMA AGÊNCIA DE MARKETING EM UMA EMPRESA B2B.
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- Journal of Business & Projects / Revista de Gestão e Projetos, 2023, v. 14, n. 2, p. 174, doi. 10.5585/gep.v14i2.23854
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- Article
When Creativity is a Must: Professional ‘Applied Creative’ Services.
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- Creativity & Innovation Management, 2003, v. 12, n. 4, p. 221, doi. 10.1111/j.0963-1690.2003.00285.x
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- Article
The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.
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- Journal of Business Ethics, 2010, v. 91, n. 2, p. 299, doi. 10.1007/s10551-009-0084-2
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- Article
MARKETING - UNDER THE PRESSURE OF CRITICISM.
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- Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 580
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- Publication type:
- Article
DEFINING ELEMENTS REGARDING THE TOURISTIC DEMAND IN ROMANIA DURING THE PERIOD OF TIME 2001 - 2011.
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- Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 571
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- Publication type:
- Article
THE SERVICE DOMINANT LOGIC AND THE EXPERIENCE LOGIC. CONSEQUENCES ON THE CONCEPTUALIZATION OF THE CUSTOMER VALUE CREATION PROCESS.
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- Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 559
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- Publication type:
- Article
IMPACT OF PUBLICITY EFFORT AND VARIABLE ORDERING COST IN MULTI-PRODUCT ORDER QUANTITY MODEL OF UNITS LOST SALES DUE TO DETERIORATION.
- Published in:
- LogForum, 2018, v. 14, n. 3, p. 407, doi. 10.17270/J.LOG.2018.291
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- Publication type:
- Article
The Civil Rights Movement and Social Sensitivity: Toward an Understanding of African American Consumer Behavior.
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- Services Marketing Quarterly, 2004, v. 26, n. 2, p. 83, doi. 10.1300/J396v26n02_06
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- Publication type:
- Article
Advertiser Expectations of Agency Creative Product.
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- Services Marketing Quarterly, 2004, v. 25, n. 4, p. 53, doi. 10.1300/J396v25n04_04
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- Article
Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
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- Journal of Marketing Management, 2009, v. 25, n. 5-6, p. 535, doi. 10.1362/026725709X461849
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- Article
Use of References in Industrial Bidding - A Decision Process Analysis.
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- Journal of Marketing Management, 2004, v. 20, n. 1-2, p. 133, doi. 10.1362/026725704773041159
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- Publication type:
- Article
The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities.
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- Journal of Marketing Management, 1998, v. 14, n. 7, p. 691, doi. 10.1362/026725798784867635
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- Publication type:
- Article
Key Account Management: Theory, Practice and Challenges.
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- Journal of Marketing Management, 1997, v. 13, n. 8, p. 737, doi. 10.1080/0267257X.1997.9964509
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- Publication type:
- Article
Domesday Marketing? From an Inaugural Lecture.
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- Journal of Marketing Management, 1994, v. 10, n. 5, p. 409, doi. 10.1080/0267257X.1994.9964287
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- Publication type:
- Article
Solving Marketing Problems With Conjoint Analysis.
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- Journal of Marketing Management, 1994, v. 10, n. 1-3, p. 37, doi. 10.1080/0267257X.1994.9964259
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- Publication type:
- Article
Marketing and the Competitive Performance of British Industry: Areas for Research.
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- Journal of Marketing Management, 1985, v. 1, n. 1, p. 87, doi. 10.1080/0267257X.1985.9963977
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- Publication type:
- Article
NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION.
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- Economics & Management, 2011, v. 16, p. 1231
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- Article
DECISION-PLANNING IN PUBLIC RELATIONS: PRACTICE OF LITHUANIAN COMPANIES.
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- Economics & Management, 2007, p. 397
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- Publication type:
- Article
Toward a Pragmatic Understanding of the Advertising and Public Policy Literature.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 67, doi. 10.1080/10641734.2007.10505209
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- Publication type:
- Article
A Six-Decade Study of the Portrayal of African Americans in Business Print Media: Trailing, Mirroring, or Shaping Social Change?
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- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 1, doi. 10.1080/10641734.2007.10505204
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- Publication type:
- Article
Advertising and its Effect on Industrial Concentration: A Contingency Perspective.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 35, doi. 10.1080/10641734.1996.10505038
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- Publication type:
- Article
Emotions in business-to-business service relationships.
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- Service Industries Journal, 2005, v. 25, n. 3, p. 373, doi. 10.1080/02642060500050517
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- Publication type:
- Article
Familiarity breeds contempt: perceived service and sales complacency in business-to-business relationships.
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- Journal of Personal Selling & Sales Management, 2017, v. 37, n. 1, p. 42, doi. 10.1080/08853134.2016.1272051
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- Publication type:
- Article
Promoting a positive image.
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- Marketing Research, 1993, v. 5, n. 1, p. 40
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- Article
Measuring place-based media.
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- Marketing Research, 1993, v. 5, n. 1, p. 34
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- Publication type:
- Article
REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.
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- Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101
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- Article
Articles on Mass Communication in U.S. and Foreign Journals.
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- Journalism Quarterly, 1979, v. 56, n. 2, p. 433, doi. 10.1177/107769907905600231
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- Article
ARE SUTTON'S PREDICTIONS ROBUST? EMPIRICAL INSIGHTS INTO ADVERTISING, R&D, AND CONCENTRATION.
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- Journal of Industrial Economics, 1996, v. 44, n. 4, p. 389, doi. 10.2307/2950521
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- Publication type:
- Article
QUALITY CHOICE IN MODELS OF VERTICAL DIFFERENTIATION.
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- Journal of Industrial Economics, 1996, v. 44, n. 3, p. 345, doi. 10.2307/2950501
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- Publication type:
- Article
Designing an Agent-Based B2B Market Place for Third-Party Logistics Service Providers (3PLs).
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- IUP Journal of Operations Management, 2011, v. 10, n. 4, p. 7
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- Publication type:
- Article
VALUE CHAIN OF VIRTUAL ENTERPRISE - POSSIBLE MODERN MANAGEMENT CONCEPTS AND VALUE DRIVERS IDENTIFICATION.
- Published in:
- Annals of DAAAM & Proceedings, 2009, p. 469
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- Publication type:
- Article
RESEARCH OF THE PNEUMATIC DEVICE FOR MEASUREMENT OF AVERAGE DIAMETER OF FIBRES.
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- Annals of DAAAM & Proceedings, 2009, p. 411
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- Publication type:
- Article
Myth and Photography in Advertising: A Semiotic Analysis.
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- Visual Communication Quarterly, 2006, v. 13, n. 2, p. 90, doi. 10.1207/s15551407vcq1302_3
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- Publication type:
- Article
Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach.
- Published in:
- Journal of International Marketing, 2006, v. 14, n. 4, p. 87, doi. 10.1509/jimk.14.4.87
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- Article
Literature Update.
- Published in:
- 2005
- Publication type:
- Product Review
Electronic B2B Marketplaces with Different Ownership Structures.
- Published in:
- Management Science, 2007, v. 53, n. 6, p. 952, doi. 10.1287/mnsc.1060.0685
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- Article
Weber's Last Theory of the Modern Business Enterprise.
- Published in:
- Max Weber Studies, 2002, v. 2, n. 2, p. 210
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- Publication type:
- Article
Editorial.
- Published in:
- Max Weber Studies, 2002, v. 2, n. 2, p. 135
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- Publication type:
- Article
Business Strategy Types and Innovative Practices.
- Published in:
- Journal of Managerial Issues, 2006, v. 18, n. 2, p. 274
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- Publication type:
- Article
EXCESSIVE ADVERTISING: AN EMPIRICAL ANALYSIS.
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- Journal of Industrial Economics, 1982, v. 30, n. 4, p. 361, doi. 10.2307/2097923
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- Publication type:
- Article
ADVERTISING AND MARKET STRUCTURE REVISITED.
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- Journal of Industrial Economics, 1971, v. 19, n. 2, p. 179, doi. 10.2307/2097354
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- Publication type:
- Article
SEEN ELSEWHERE.
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- Interfaces, 1976, v. 7, n. 1, p. 33
- Publication type:
- Article
The 'Nature' and 'Art' of Shell Advertising in the Early 1930s.
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- Journal of Design History, 1992, v. 5, n. 2, p. 121, doi. 10.1093/jdh/5.2.121
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- Publication type:
- Article