Works matching DE "FOLLOWER advantage"
Results: 38
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation.
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- Journal of Consumer Research, 2008, v. 34, n. 5, p. 706, doi. 10.1086/521905
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- Publication type:
- Article
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage.
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- Journal of Consumer Research, 1993, v. 20, n. 1, p. 62, doi. 10.1086/209333
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- Publication type:
- Article
An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants.
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- Journal of Marketing Theory & Practice, 2011, v. 19, n. 1, p. 27, doi. 10.2753/MTP1069-6679190102
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- Article
FIRST- OR SECOND-MOVER ADVANTAGE? THE CASE OF IT-ENABLED PLATFORM MARKETS.
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- MIS Quarterly, 2020, v. 44, n. 3, p. 1107, doi. 10.25300/misq/2020/15273)
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- Article
Sustaining IT Advantage: The Role of Structural Differences.
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- MIS Quarterly, 1991, v. 15, n. 3, p. 275, doi. 10.2307/249639
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- Article
WHEN THE LEADER FOLLOWS: AVOIDING DETHRONEMENT THROUGH IMITATION.
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- Academy of Management Journal, 2015, v. 58, n. 3, p. 658, doi. 10.5465/amj.2013.1105
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- Article
THE PERFORMANCE IMPLICATIONS OF PARTICIPATING IN AN ACQUISITION WAVE: EARLY MOVER ADVANTAGES, BANDWAGON EFFECTS, AND THE MODERATING INFLUENCE OF INDUSTRY CHARACTERISTICS AND ACQUIRER TACTICS.
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- Academy of Management Journal, 2008, v. 51, n. 1, p. 113, doi. 10.5465/AMJ.2008.30755057
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- Article
Commitment, first-mover-, and second-mover advantage.
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- Journal of Economics, 2008, v. 94, n. 2, p. 143, doi. 10.1007/s00712-008-0004-4
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- Article
ANIMATING THE PIONEER VERSUS LATE ENTRANT DEBATE: AN HISTORICAL CASE STUDY.
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- Journal of Management Studies (Wiley-Blackwell), 1997, v. 34, n. 3, p. 415, doi. 10.1111/1467-6486.00057
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- Article
THE COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING FOR A NEW BRAND ON USERS OF THE DOMINANT BRAND.
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- Journal of Advertising, 1981, v. 10, n. 1, p. 14
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- Publication type:
- Article
INVESTIGATING FORM AND FUNCTION INFLUENCES ON FOLLOWER PRODUCTS' PERFORMANCE.
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- Marketing Management Journal, 2014, v. 24, n. 2, p. 136
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- Publication type:
- Article
Whether and When? Probability and Timing of Incumbents' Entry into Emerging Industrial Subfields.
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- Administrative Science Quarterly, 1989, v. 34, n. 2, p. 208, doi. 10.2307/2989896
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- Article
Impact of product life cycle stages on barriers to entry.
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- Journal of Strategic Marketing, 2007, v. 15, n. 4, p. 269, doi. 10.1080/09652540701318971
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- Article
What to Do Now.
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- Marketing Health Services, 2001, v. 21, n. 1, p. 11
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- Article
The Fragility of Commitment.
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- Management Science, 2013, v. 59, n. 6, p. 1344, doi. 10.1287/mnsc.1120.1639
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- Publication type:
- Article
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 1, doi. 10.1509/jmkg.74.4.1
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- Article
Executive Commentary.
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- Academy of Management Executive, 1995, v. 9, n. 1, p. 69, doi. 10.5465/AME.1995.19315134
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- Article
The impact of low-price brands on the order of entry advantage.
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- Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 957, doi. 10.1080/0267257X.2011.615150
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- Publication type:
- Article
Firm-based market structure analysis using competitive advertising responses.
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- International Journal of Advertising, 2001, v. 20, n. 2, p. 223, doi. 10.1080/02650487.2001.11104888
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- Publication type:
- Article
Estimating a Parsimonious Model of Inequality Aversion in Stackelberg Duopoly Experiments.
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- Oxford Bulletin of Economics & Statistics, 2010, v. 72, n. 5, p. 669, doi. 10.1111/j.1468-0084.2010.00592.x
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- Article
The Installed Base Effect: Implications for the Management of Innovation.
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- Journal of Marketing Management, 1995, v. 11, n. 5, p. 387, doi. 10.1080/0267257X.1995.9964355
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- Article
Strategy Formulation in Declining Industries: A Biology Paradigm.
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- Journal of Marketing Management, 1995, v. 11, n. 4, p. 295, doi. 10.1080/0267257X.1995.9964346
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- Article
New Product Performance: Keys to Success, Profitability & Cycle Time Reduction.
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- Journal of Marketing Management, 1995, v. 11, n. 4, p. 315, doi. 10.1080/0267257X.1995.9964347
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- Publication type:
- Article
How Product Innovators Can Foreclose the Options of Adaptive Followers.
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- Journal of Marketing Management, 1989, v. 4, n. 3, p. 277, doi. 10.1080/0267257X.1989.9964077
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- Article
Measuring power and satisfaction in societies with opinion leaders: an axiomatization.
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- Social Choice & Welfare, 2013, v. 41, n. 3, p. 671, doi. 10.1007/s00355-012-0699-6
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- Publication type:
- Article
Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 120, doi. 10.1509/jmkr.39.1.120.18938
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- Publication type:
- Article
Impact of a Late Entrant on the Diffusion of a New Product/Service.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 269, doi. 10.1509/jmkr.37.2.269.18730
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- Publication type:
- Article
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 16, doi. 10.1509/jmkr.37.1.16.18723
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- Article
1999 PAUL E. GREEN AWARD.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 396
- Publication type:
- Article
New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Mutlimarket Contact.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 3, p. 327, doi. 10.2307/3152080
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- Article
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 269, doi. 10.2307/3152098
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- Article
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 54, doi. 10.2307/3151930
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- Article
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 50, doi. 10.2307/3152064
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- Article
Advantages of Time-Based New Product Development in a Fast-Cycle Industry.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 36, doi. 10.2307/3152063
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- Publication type:
- Article
Decomposing Pioneer Survival: Implications for the Order-of-Entry Effect.
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- Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 128, doi. 10.1111/jpim.12084
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- Publication type:
- Article
The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market.
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- Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 82, doi. 10.1111/j.1540-5885.2012.00988.x
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- Article
New Perspectives on Brand Differentiation.
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- 1996
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- Publication type:
- Proceeding
Latecomer Strategies: Evidence From the Semiconductor Industry in Japan and Korea.
- Published in:
- Organization Science, 1998, v. 9, n. 4, p. 489, doi. 10.1287/orsc.9.4.489
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- Publication type:
- Article