Works matching DE "ADVERTISING agencies"

Results: 1077

HOW MUCH? BY WHOM? IN WHAT? POLLED OPINION ON FOREIGN INVESTMENT, 1958-1990.

Published in:

Australian Journal of International Affairs, 1990, v. 44, n. 3, p. 247, doi. 10.1080/10357719008445039

By:

Goot, Murray

Publication type:

Article

Educate or serve: the paradox of “professional service” and the image of the west in legitimacy battles of post-socialist advertising.

Published in:

Theory & Society, 2010, v. 39, n. 2, p. 203, doi. 10.1007/s11186-009-9104-6

By:

Vargha, Zsuzsanna

Publication type:

Article

Clients and Agencies.

Published in:: Society, 1991, v. 28, n. 3, p. 2
Publication type:: Article

THE ADVERTISING MAN IN LONDON ADVERTISING AGENCIES (Book).

Published in:

1965

By:

Katz, Fred E.

Publication type:

Book Review

THE FUNCTIONS OF CEREMONY IN THE ADVERTISING BUSINESS.

Published in:

Social Forces, 1949, v. 27, n. 4, p. 358, doi. 10.2307/2572488

By:

Baur, E. Jackson

Publication type:

Article

Star Trek in the Vietnam Era.

Published in:

Film & History (03603695), 1994, v. 24, n. 1/2, p. 36, doi. 10.1353/flm.1994.a395002

By:

Bruce Franklin, H.

Publication type:

Article

Ad Agencies: Reaching Out vs. Over-Reaching.

Published in:

Postgraduate Medicine, 2003, v. 114, n. 2, p. 73

By:

Donald, William

Publication type:

Article

Negative Advertising: The Malicious Strain of Comparative Advertising.

Published in:

Journal of Advertising, 1991, v. 20, n. 2, p. 53, doi. 10.1080/00913367.1991.10673213

By:

James, K.E.;
Hensel, P.J.

Publication type:

Article

Advocacy Groups and Television Advertisers.

Published in:

Journal of Advertising, 1991, v. 20, n. 1, p. 18, doi. 10.1080/00913367.1991.10673203

By:

Hill, Ronald Paul;
Beaver, Andrea L.

Publication type:

Article

EMPERORS OF ADLAND.

Published in:

1989

By:

Frazer, Charles;
King, Robert L.

Publication type:

Book Review

Humor in U.S. versus U.K. TV Commercials: A Comparison.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 39, doi. 10.1080/00913367.1989.10673150

By:

Weinberger, Marc G.;
Spotts, Harlan E.

Publication type:

Article

Participation By U.S. Agencies in International Brand Advertising: An Empirical Study.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 14, doi. 10.1080/00913367.1988.10673125

By:

Rosen, Barry Nathan;
Boddewyn, Jean J.;
Louis, Ernst A.

Publication type:

Article

COMMENTARY: THE EFFECT OF VERBAL AND PICTORIAL ADVERTISING STIMULI ON AESTHETIC, UTILITARIAN AND FAMILIARITY PERCEPTIONS.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 66, doi. 10.1080/00913367.1986.10673042

By:

Holman, Rebeca H.

Publication type:

Article

HOW TO GET THE BEST ADVERTISING FROM YOUR AGENCY.

Published in:

1986

By:

Duncan, Tom;
King, Robert L.

Publication type:

Book Review

ESTIMATING THE IMPACT OF ADVERTISING MEDIA PLANS: MEDIA EXECUTIVES DESCRIBE WEIGHTING AND TIMING FACTORS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 21, doi. 10.1080/00913367.1986.10673015

By:

Lancaster, Kent M.;
Kreshel, Peggy J.;
Harris, Joya R.

Publication type:

Article

THE DECLINING REACH PHENOMENON IN EXPOSURE DISTRIBUTION MODELS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 13, doi. 10.1080/00913367.1986.10673014

By:

Leckenby, John D.;
Rice, Marshall D.

Publication type:

Article

EDITORIAL ADVERTISING AGENCY MERGERS.

Published in:

1986

By:

McGann, Anthony F.

Publication type:

Editorial

INTERNAL AGENCY RELATIONSHIPS: ACCOUNT SERVICES AND CREATIVE PERSONNEL.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 55, doi. 10.1080/00913367.1986.10673006

By:

Vanden Bergh, Bruce G.;
Smith, Sandra J.;
Wicks, Jan L.

Publication type:

Article

EDITORIAL ADVERTISING AND ECONOMIC PERFORMANCE.

Published in:

1986

By:

McGann, Anthony F.

Publication type:

Editorial

HOW LEADING ADVERTISING AGENCIES PERCEIVE EFFECTIVE REACH AND FREQUENCY.

Published in:

Journal of Advertising, 1985, v. 14, n. 3, p. 32, doi. 10.1080/00913367.1985.10672955

By:

Kreshel, Peggy J.;
Lancaster, Kent M.;
Toomey, Margaret A.

Publication type:

Article

ADVERTISING AGENCIES AND ARBITRAGE.

Published in:

1985

By:

McGann, Anthony F.

Publication type:

Editorial

HUMAN RESOURCE PLANNING IN THE ADVERTISING AGENCY (PART II).

Published in:

1985

By:

McGann, Anthony F.

Publication type:

Editorial

HUMAN RESOURCES PLANNING IN THE ADVERTISING AGENCY.

Published in:

1985

By:

McGann, Anthony F.

Publication type:

Editorial

THE AMERICAN CHALLENGE IN INTERNATIONAL ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 4, p. 49, doi. 10.1080/00913367.1984.10672916

By:

Aydin, Nizam;
Terpstra, Vern;
Yaprak, Attila

Publication type:

Article

POLITICAL CAMPAIGNS AND MADISON AVENUE: A WAVERING PARTNERSHIP.

Published in:

Journal of Advertising, 1984, v. 13, n. 3, p. 21, doi. 10.1080/00913367.1984.10672898

By:

Hill, David B.

Publication type:

Article

CHOOSING AN ADVERTISING AGENCY.

Published in:

1984

By:

White, Gordon E.;
King, Robert L.

Publication type:

Book Review

TELEVISION COMMERCIALS: THE "UNPOPULAR ART".

Published in:

Journal of Advertising, 1984, v. 13, n. 1, p. 4, doi. 10.1080/00913367.1984.10672868

By:

Feasley, Florence G.

Publication type:

Article

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

TOWARD A "SOCIAL CONTROL IN THE ADVERTISING AGENCY"

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 30, doi. 10.1080/00913367.1983.10672827

By:

Norris, Vincent P.

Publication type:

Article

PACT: Positioning Advertising Copy Testing.

Published in:: Journal of Advertising, 1982, v. 11, n. 4, p. 3, doi. 10.1080/00913367.1982.10672818
Publication type:: Article

STRICT PRODUCT LIABILITY FOR ADVERTISING AGENCIES: A PRO/CON DISCUSSION.

Published in:

Journal of Advertising, 1981, v. 10, n. 4, p. 5, doi. 10.1080/00913367.1981.10672779

By:

Murdock, Gene W.;
Peterson, James M.

Publication type:

Article

THE ORGANIZATIONAL ETHICS OF ADVERTISING: CORPORATE AND AGENCY VIEWS.

Published in:

Journal of Advertising, 1981, v. 10, n. 1, p. 21, doi. 10.1080/00913367.1981.10672752

By:

Krugman, Dean M.;
Ferrell, O. C.

Publication type:

Article

A COMPARISON OF INFLUENCES ON FIXED AND GRID RADIO ADVERTISING RATES.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 15, doi. 10.1080/00913367.1980.10673333

By:

Soley, Lawrence C.;
Teel Jr., Jesse E.;
Reid, Leonard N.

Publication type:

Article

A Taxonomic Evaluation of Advertising Budgeting Models .

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 33, doi. 10.1080/00913367.1979.10673269

By:

Riordan, Edward A.;
Morgan Jr., Fred W.

Publication type:

Article

Children's Age, Intelligence and Sex as Variables Mediating Reactions To TV Commercials: Repetition and Content Complexity Implications for Advertisers.

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 4, doi. 10.1080/00913367.1978.10673231

By:

Hendon, Donald W.;
McGann, Anthony F.;
Hendon, Brenda L.

Publication type:

Article

ADVERTISING PROFILES: The Wonderful World of Bill Marsteller.

Published in:

1978

By:

Wright, John S.

Publication type:

Biography

THE CHALLENGE OF ADVERTISING EDUCATION.

Published in:

1978

By:

Russell, J. Thomas

Publication type:

Editorial

Response to the Critique of "The Expanding Jurisdiction of Deceptive, Misleading and False Advertising By the FTC."

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 59

By:

Bernacchi, Michael

Publication type:

Article

Advertising As A Positive Force.

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 48, doi. 10.1080/00913367.1978.10673221

By:

Peebles, Dean M.;
Ryans Jr., John K.

Publication type:

Article

Direct Taxes on Advertising Services.

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 35, doi. 10.1080/00913367.1978.10673219

By:

Uhl, Kenneth P.

Publication type:

Article

The Advertising Agency Business.

Published in:

1978

By:

Martin, Charles H.;
Barry, Tom

Publication type:

Book Review

The Effects of Circulation and Advertising Rates On Newspaper Advertising Linage: A Pilot Study.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 52, doi. 10.1080/00913367.1978.10672741

By:

Glover, Donald R.;
Hetland, Karen L.

Publication type:

Article

ADVERTISING PROFILES.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 17, doi. 10.1080/00913367.1978.10672735

By:

Coulson, John;
Wright, John S.

Publication type:

Article

THE U.S. MULTINATIONAL ADVERTISING AGENCY AND PUBLIC POLICY.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 19, doi. 10.1080/00913367.1977.10672721

By:

Weinstein, Arnold K.

Publication type:

Article

An Historical Analysis to Explain the Evolution of Advertising Agency Services.

Published in:

Journal of Advertising, 1977, v. 6, n. 3, p. 25, doi. 10.1080/00913367.1977.10672704

By:

Miracle, Gordon E.

Publication type:

Article

Choosing & Using Advertising Agencies.

Published in:

1976

By:

Rosenblatt, S. Bernard;
Martin, Charles H.

Publication type:

Book Review

Advertising Today and Tomorrow.

Published in:

1976

By:

Turk, Peter B.;
Martin, Charles H.

Publication type:

Book Review

Advertising Commentary.

Published in:

1976

By:

Phillips, W. E.;
Gumz, Jolande K.

Publication type:

Letter

Some European Attitudes on the Advertising Transference Question: A Research Note.

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 11, doi. 10.1080/00913367.1976.10672629

By:

Ryans Jr., John K.;
Fry, Claudia

Publication type:

Article

The In-House Advertising Agency.

Published in:

Journal of Advertising, 1976, v. 5, n. 1, p. 24, doi. 10.1080/00913367.1976.10672618

By:

Bursk, Edward C.;
Sethi, Baljit Singh

Publication type:

Article