The Influence of Mating Mind-Sets on Brand Extension Evaluation.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 581, doi. 10.1509/jmr.09.0515
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The Economics of Sport in China: A Maturing Sector.
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- China Perspectives, 2008, v. 2008, n. 1, p. 40
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