Works matching IS 07322399 AND DT 1984 AND VI 2 AND IP 4
Results: 5
PREDICTION OF INDIVIDUAL BUYING BEHAVIOR: A POISSON-BERNOULLI MODEL WITH ARBITRARY HETEROGENEITY.
- Published in:
- Marketing Science, 1984, v. 2, n. 4, p. 352
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- Article
APPLICATION OF THE "DEFENDER" CONSUMER MODEL.
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- Marketing Science, 1984, v. 2, n. 4, p. 327
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- Article
TOWARD A METHODOLOGY FOR MEASURING ADVERTISING COPY EFFECTS.
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- Marketing Science, 1984, v. 2, n. 4, p. 308
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- Article
MARKET SEGMENTATION, SELF-SELECTION, AND PRODUCT LINE DESIGN.
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- Marketing Science, 1984, v. 2, n. 4, p. 288
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- Article
AN INVESTIGATION INTO THE ORDER OF THE BRAND CHOICE PROCESS.
- Published in:
- Marketing Science, 1984, v. 2, n. 4, p. 267
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- Article