Works matching IS 07322399 AND DT 1993 AND VI 12 AND IP 3
Results: 7
USING LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH: A CASE STUDY OF NEW PACKAGING FOR FRESH BEEF.
- Published in:
- 1993
- By:
- Publication type:
- Case Study
ACCOUNTING FOR HETEROGENEITY AND NONSTATIONARITY IN A CROSS-SECTIONAL MODEL OF CONSUMER PURCHASE BEHAVIOR.
- Published in:
- Marketing Science, 1993, v. 12, n. 3, p. 304, doi. 10.1287/mksc.12.3.304
- By:
- Publication type:
- Article
PRETESTING QUESTIONNAIRES: CONTENT ANALYSES OF RESPONDENTS' CONCURRENT VERBAL PROTOCOLS.
- Published in:
- Marketing Science, 1993, v. 12, n. 3, p. 280, doi. 10.1287/mksc.12.3.280
- By:
- Publication type:
- Article
TESTING PREDICTED CHOICES AGAINST OBSERVATIONS IN PROBABILISTIC DISCRETE-CHOICE MODELS.
- Published in:
- Marketing Science, 1993, v. 12, n. 3, p. 270, doi. 10.1287/mksc.12.3.270
- By:
- Publication type:
- Article
AN IMPLEMENTED SYSTEM FOR IMPROVING PROMOTION PRODUCTIVITY USING STORE SCANNER DATA.
- Published in:
- Marketing Science, 1993, v. 12, n. 3, p. 248, doi. 10.1287/mksc.12.3.248
- By:
- Publication type:
- Article
WARRANTY POLICY AND EXTENDED SERVICE CONTRACTS: THEORY AND AN APPLICATION TO AUTOMOBILES.
- Published in:
- Marketing Science, 1993, v. 12, n. 3, p. 230, doi. 10.1287/mksc.12.3.230
- By:
- Publication type:
- Article
MODELING MULTIPLE SOURCES OF HETEROGENEITY IN MULTINOMIAL LOGIT MODELS: METHODOLOGICAL AND MANAGERIAL ISSUES.
- Published in:
- Marketing Science, 1993, v. 12, n. 3, p. 213
- By:
- Publication type:
- Article