Works matching IS 00920703 AND DT 2001 AND VI 29 AND IP 1
Results: 11
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 108, doi. 10.1177/0092070301291011
- By:
- Publication type:
- Article
Creative Strategy in Direct Marketing (Book Review).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
High Visibility (Book Review).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
How Advertising Works (Book Review).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Personalities and Products (Book Review).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 89, doi. 10.1177/0092070301291006
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- Publication type:
- Article
Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 70, doi. 10.1177/0092070301291005
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- Publication type:
- Article
Marketing Implementation in Smaller Organizations: Definition, Framework, and Propositional Inventory.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 50, doi. 10.1177/0092070301291004
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- Publication type:
- Article
The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 36, doi. 10.1177/0092070301291003
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- Publication type:
- Article
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 16, doi. 10.1177/0092070301291002
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- Publication type:
- Article
The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 3, doi. 10.1177/0092070301291001
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- Publication type:
- Article