Marketing Literature Review.
- Published in:
- 2000
- By:
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 2000 AND VI 64 AND IP 4
Results: 8
1
2
Of Minions and Magnates: A Commentary on Why We Buy: The Science of Shopping.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
3
The Commodification of the American West: Marketers' Production of Cultural Meanings at the Trade Show.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 4, p. 82, doi. 10.1509/jmkg.64.4.82.18073
- By:
- Publication type:
- Article
4
A Benefit Congruency Framework of Sales Promotion Effectiveness.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 4, p. 65, doi. 10.1509/jmkg.64.4.65.18071
- By:
- Publication type:
- Article
5
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
- Published in:
- Journal of Marketing, 2000, v. 64, n. 4, p. 52, doi. 10.1509/jmkg.64.4.52.18075
- By:
- Publication type:
- Article
6
Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 4, p. 36, doi. 10.1509/jmkg.64.4.36.18070
- By:
- Publication type:
- Article
7
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 4, p. 17, doi. 10.1509/jmkg.64.4.17.18077
- By:
- Publication type:
- Article
8
The Effects of Strategy Type on the Market Orientation--Performance Relationship.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 4, p. 1, doi. 10.1509/jmkg.64.4.1.18078
- By:
- Publication type:
- Article