Works matching Mobile advertising
Results: 508
Personal Drivers and Factors Influencing the Attitude toward Mobile Advertising: a Study on Mobile Phone Users.
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- New Marketing Research Journal, 2014, v. 4, n. 1, p. 1
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ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING.
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- Asian Academy of Management Journal, 2014, v. 19, n. 2, p. 87
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- Article
TÜKETİCİLERİN MOBİL REKLAMLARI KABULLENMELERİ ÜZERİNDE REKLAM İÇERİĞİ, REKLAMDA ALGILANAN DEĞER VE AKIŞ DENEYİMİNİN ETKİSİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA.
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- Ankara University SBF Journal / Ankara Üniversitesi SBF Dergisi, 2017, v. 72, n. 4, p. 1219, doi. 10.1501/sbfder_0000002483
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MOBILE ADVERTISING: DOES IT WORK FOR EVERYONE?
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- International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 28
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Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?
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- International Journal of Contents, 2019, v. 15, n. 4, p. 44, doi. 10.5392/IJoC.2019.15.4.044
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Consumer Perception towards Mobile Advertising: A Case of Service Sector in Pakistan.
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- Global Business & Management Research, 2022, v. 14, p. 163
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- Article
모바일광고의 성장과 광고산업의 미래.
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- Journal of Digital Convergence, 2016, v. 14, n. 8, p. 203, doi. 10.14400/JDC.2016.14.8.203
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The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture.
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- Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1353231
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- Article
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 270, doi. 10.1509/jmr.13.0503
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Are you talking to me? Generation X, Y, Z responses to mobile advertising.
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- Convergence: The Journal of Research into New Media Technologies, 2022, v. 28, n. 3, p. 761, doi. 10.1177/13548565211047342
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Mobile advertising: A systematic literature review and future research agenda.
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- International Journal of Consumer Studies, 2021, v. 45, n. 6, p. 1258, doi. 10.1111/ijcs.12728
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Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness.
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- Journal of Marketing Communications, 2009, v. 15, n. 4, p. 267, doi. 10.1080/13527260802479664
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- Article
USE OF LIFESTYLE SEGMENTATION FOR ASSESSING CONSUMERS' ATTITUDES AND BEHAVIORAL OUTCOMES TOWARDS MOBILE ADVERTISING.
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- Market / Trziste, 2018, v. 30, n. 2, p. 213, doi. 10.22598/mt/2018.30.2.213
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- Article
Design of image barcodes for future mobile advertising.
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- EURASIP Journal on Image & Video Processing, 2017, v. 2017, n. 1, p. 1, doi. 10.1186/s13640-016-0158-x
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- Article
Research on Mobile Advertising Users' Propagation Ability Evaluation based on the Neutrosophic Cubic Number Multiple-Attribute Decision-Making.
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- Neutrosophic Sets & Systems, 2025, v. 79, p. 169
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Factors Influencing the Intention to Use Location-Based Mobile Advertising among Micro-Enterprises in Kenya.
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- African Journal of Information Systems, 2016, v. 8, n. 1, p. 15
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- Article
Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi.
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- Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 2, p. 17
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Effectiveness of Mobile Advertising: The Indian Scenario.
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- Vikalpa: The Journal for Decision Makers, 2008, v. 33, n. 4, p. 47, doi. 10.1177/0256090920080404
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- Article
دور موضع الضبط في العلاقة بين حواجز الاستخدام و نية تبني استخدام الهاتف المحمول في الاعلان
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- Roa Iktissadia Review, 2016, n. 11, p. 435, doi. 10.12816/0036795
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Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus– organization–response model.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.933542
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Mobile Advertising Effectiveness on Gen Y's Attitude and Purchase Intentions.
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- International Journal of Marketing & Business Communication, 2015, v. 4, n. 2, p. 17, doi. 10.21863/ijmbc/2015.4.2.008
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A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective.
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- Behaviour & Information Technology, 2014, v. 33, n. 12, p. 1333, doi. 10.1080/0144929X.2014.928906
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PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
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- 2010
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- Case Study
Teknolojinin Kabulü ve Kullanımı Faktörlerinin Tüketicilerin Mobil Reklam Kullanma Niyetleri Üzerindeki Etkisi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2017, v. 9, n. 4, p. 551, doi. 10.20491/isarder.2017.346
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How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory.
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- Journal of Marketing Communications, 2023, v. 29, n. 5, p. 510, doi. 10.1080/13527266.2022.2053869
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The Effects of Cultural Dimensions on Consumers' Use of Mobile SMS Advertising in Taiwan.
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- China Media Research, 2011, v. 7, n. 3, p. 101
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Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective.
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- Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 107, doi. 10.7172/1644-9584.91.8
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Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study.
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- Behaviour & Information Technology, 2014, v. 33, n. 7, p. 730, doi. 10.1080/0144929X.2013.789081
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The role of socialization agents in adolescents' responses to app-based mobile advertising.
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- International Journal of Advertising, 2020, v. 39, n. 3, p. 365, doi. 10.1080/02650487.2019.1648138
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- Article
بررسی عوامل تأثیرگذار بر استفادة مصرفکنندگان از تبلیغات موبایلی مبتنی بر نظریة یکپارچة پذیرش و استفاده از تکنولوژی (UTAUT)
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- New Marketing Research Journal, 2018, v. 7, n. 4, p. 173
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Analytical Comparison of Technology Acceptance Model and Theory of Reasoned Action about Mobile Advertising Acceptance.
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- New Marketing Research Journal, 2014, v. 3, n. 4, p. 413
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Building an Intelligent Mobile Advertising System.
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- International Journal of Mobile Computing & Multimedia Communications, 2010, v. 2, n. 1, p. 40, doi. 10.4018/jmcmc.2010103003
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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
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- Frontiers in Psychology, 2017, v. 7, p. 1, doi. 10.3389/fpsyg.2016.02018
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- Article
Adaptive Ad Network Selection for Publisher‐Return Optimization in Mobile‐App Advertising.
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- Decision Sciences, 2021, v. 52, n. 4, p. 986, doi. 10.1111/deci.12500
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An Integrated Effectiveness Framework of Mobile In-App Advertising.
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- Australasian Journal of Information Systems, 2019, v. 23, p. 1
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SOCIAL REFERRAL MECHANISM FOR CONTEXT-AWARE MOBILE ADVERTISING.
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- Journal of Electronic Commerce Research, 2024, v. 25, n. 2, p. 147
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Mobile advertising: A review of the literature.
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- Marketing Review, 2015, v. 15, n. 2, p. 161, doi. 10.1362/146934715X14373846573586
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- Article
¿Es efectiva la publicidad móvil?
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- Revista de Ciencias Sociales (13159518), 2017, v. 23, n. 1, p. 22, doi. 10.31876/rcs.v23i1.24942
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Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality.
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- Journal of Strategic Marketing, 2019, v. 27, n. 1, p. 67, doi. 10.1080/0965254X.2017.1384043
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- Article
Consumer Attitudes Toward Mobile Advertising: An Empirical Study.
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- International Journal of Electronic Commerce, 2004, v. 8, n. 3, p. 65, doi. 10.1080/10864415.2004.11044301
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- Article
Predicting Chinese young consumers' acceptance of mobile advertising: a structural equation modeling approach.
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- Chinese Journal of Communication, 2010, v. 3, n. 4, p. 435, doi. 10.1080/17544750.2010.516577
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- Article
THE EFFECTS OF INTERFACE DESIGN OF HAND-HELD DEVICES ON MOBILE ADVERTISING EFFECTIVENESS AMONG COLLEGE STUDENTS IN CHINA.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 46
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- Article
REGISTERING FOR INCENTIVIZED MOBILE ADVERTISING: DISCRIMINANT ANALYSIS OF MOBILE USERS.
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- International Journal of Mobile Marketing, 2011, v. 6, n. 1, p. 42
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AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 28
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A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG CONSUMERS' ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING APPROACH.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 60
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DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS-COUNTRY COMPARISON OF INDIA AND SYRIA.
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- International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 41
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SOLD ON MOBILE MARKETING: EFFECTIVE WIRELESS CARRIER MOBILE ADVERTISING AND HOW TO MAKE IT EVEN MORE SO.
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- International Journal of Mobile Marketing, 2008, v. 3, n. 2, p. 86
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UNDERSTANDING AND IMPLEMENTING MOBILE SOCIAL ADVERTISING.
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- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 12
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FACTORS AFFECTING THE USE OF MOBILE ADVERTISING.
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- International Journal of Mobile Marketing, 2007, v. 2, n. 2, p. 21
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MOBILE MEDIA USE AND ITS IMPACT ON CONSUMER ATTITUDES TOWARD MOBILE ADVERTISING.
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- International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 50
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- Article