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TECHNOLOGY READINESS AND THE LIKELIHOOD TO USE SELF-SERVICE TECHNOLOGY: CHINESE VS. AMERICAN CONSUMERS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 20
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- Article
A RE-INQUIRY OF HOFSTEDE'S CULTURAL DIMENSIONS: A CALL FOR 21st CENTURY CROSS-CULTURAL RESEARCH.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 1
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- Article
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 1
- Publication type:
- Article
THE INFLUENCE OF KELO V. CITY OF NEW LONDON, CONNECTICUT ON THE USE OF EMINENT DOMAIN IN PLACE MARKETING AND ECONOMIC DEVELOPMENT.
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 179
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- Article
DOES SOURCE CREDIBILITY AFFECT HOW CREDIT CARDS ARE MARKETED TO COLLEGE STUDENTS?
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 168
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- Article
ENHANCING STIMULUS INTEGRATION IN A CONSUMER INFORMATION PROCESSING SYSTEM: A THEORETICAL FOUNDATION.
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 154
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- Article
AN EXAMINATION OF THE VALIDITY OF THE DOWNS AND HAZEN COMMUNICATION SATISFACTION QUESTIONNAIRE.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 145
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- Article
SERVICE QUALITY AND CUSTOMER SATISFACTION: AN EMPIRICAL INVESTIGATION IN INDIAN MOBILE TELECOMMUNICATIONS SERVICES.
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 119
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- Article
THE IMPACT OF COGNITIVE AGE ON SENIORS' LIFESTYLES.
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 106
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- Article
PREDICTIVE VALIDITY OF A BEHAVIORAL INTERVIEW TECHNIQUE.
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 93
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- Article
THE IMPACT OF GOVERNANCE ON THE DEVELOPMENT OF TRUST IN BUYER-SELLER RELATIONSHIPS.
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- Marketing Management Journal, 2008, v. 18, n. 2, p. 76
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- Article
INTRAORGANIZATIONAL KNOWLEDGE SHARING AMONG KEY ACCOUNT SALESPEOPLE: THE IMPACT ON BUYER SATISFACTION.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 65
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- Article
CONSUMER ACCEPTANCE OF TECHNOLOGY PRODUCTS: THE IMPACT OF TACTICAL SELLING APPROACHES.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 47
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- Article
UNDERSTANDING B2C BRAND ALLIANCES BETWEEN MANUFACTURERS AND SUPPLIERS.
- Published in:
- Marketing Management Journal, 2008, v. 18, n. 2, p. 32
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- Article