Core Issues in Defining Healthcare Quality.Published in:ICFAI Journal of Services Marketing, 2008, v. 6, n. 4, p. 72By:Manjunath, UshaPublication type:Article
Impact of Reinforcement Advertisement on Consumer Attitude with Special Reference to DTH Services.Published in:ICFAI Journal of Services Marketing, 2008, v. 6, n. 4, p. 60By:Makkar, UrvashiPublication type:Article
Relationship Bonding Tactics, Personality Traits, Relationship Quality and Customer Loyalty: Behavioral Sequence in Retail Environment.Published in:ICFAI Journal of Services Marketing, 2008, v. 6, n. 4, p. 6By:Ibrahim, Hafedh;Najjar, FaouziPublication type:Article