Works matching AU Rust, Roland T.

Results: 77

Sex and the Retired Professor.

Published in:

2008

By:

Rust, Roland T.

Publication type:

Letter

MARKETING DECISION MODELS HAVE VALUE.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 40

By:

Rust, Roland T.

Publication type:

Article

Satisfaction is relative.

Published in:

Marketing Research, 1997, v. 9, n. 2, p. 14

By:

Varki, Sajeev;
Rust, Roland T.

Publication type:

Article

THE BOTTOM LINE ON QUALITY.

Published in:

Financial Executive, 1994, v. 10, n. 5, p. 50

By:

KEININGHAM, TIMOTHY L.;
RUST, ROLAND T.;
WEEMS, M. MARSHALL

Publication type:

Article

Executive confidence and myopic marketing management.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1118, doi. 10.1007/s11747-022-00909-z

By:

Chung, Tuck Siong;
Low, Angie;
Rust, Roland T.

Publication type:

Article

A strategic framework for artificial intelligence in marketing.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

The Customer Economics of Internet Privacy.

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 455, doi. 10.1177/009207002236917

By:

Rust, Roland T.;
Kannan, P. K.;
Na Peng

Publication type:

Article

The Service Revolution and the Transformation of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 2, p. 206, doi. 10.1287/mksc.2013.0836

By:

Rust, Roland T.;
Ming-Hui Huang

Publication type:

Article

HOW INFORMATION TECHNOLOGY STRATEGY AND INVESTMENTS INFLUENCE FIRM PERFORMANCE: CONJECTURE AND EMPIRICAL EVIDENCE1.

Published in:

MIS Quarterly, 2016, v. 40, n. 1, p. 223

By:

Mithas, Sunil;
Rust, Roland T.

Publication type:

Article

Comment: Is Advertising a Zombie?

Published in:

2016

By:

Rust, Roland T.

Publication type:

Opinion

Notes and Comments: The Death of Advertising.

Published in:

1994

By:

Rust, Roland T.;
Oliver, Richard W.

Publication type:

Editorial

Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?

Published in:

Journal of Advertising, 1993, v. 22, n. 1, p. 61, doi. 10.1080/00913367.1993.10673397

By:

Stout, Patricia A.;
Rust, Roland T.

Publication type:

Article

Viewer Preference Segmentation and Viewing Choice Models for Network Television.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 1, doi. 10.1080/00913367.1992.10673356

By:

Rust, Roland T.;
Kamakura, Wagner A.;
Alpert, Mark I.

Publication type:

Article

Scheduling Network Television Programs: A Heuristic Audience Flow Approach to Maximizing Audience Share.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 11, doi. 10.1080/00913367.1989.10673147

By:

Rust, Roland T.;
Eechambadi, Naras V.

Publication type:

Article

A Programming and Positioning Strategy for Cable Television Networks.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 6, doi. 10.1080/00913367.1988.10673124

By:

Rust, Roland T.;
Donthu, Naveen

Publication type:

Article

THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA: A RESPONSE.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 64, doi. 10.1080/00913367.1986.10673041

By:

Rust, Roland T.;
Leone, Robert P.;
Zimmer, Mary R.

Publication type:

Article

ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016

By:

Rust, Roland T.;
Zimmer, Mary R.;
Leone, Robert P.

Publication type:

Article

EFFICIENT AND INEFFICIENT MEDIA FOR POLITICAL CAMPAIGN ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 3, p. 45, doi. 10.1080/00913367.1984.10672901

By:

Rust, Roland T.;
Bajaj, Mukesh;
Haley, George

Publication type:

Article

A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775

By:

Rust, Roland T.;
Klompmaker, Jay E.;
Headen, Robert S.

Publication type:

Article

Return on Quality at Chase Manhattan Bank.

Published in:

Interfaces, 1999, v. 29, n. 2, p. 62, doi. 10.1287/inte.29.2.62

By:

Rust, Roland T.;
Keiningham, Timothy;
Clemens, Stephen;
Zahorik, Anthony

Publication type:

Article

Tracking the Age Wave: Parsimonious Estimation in Cohort Analysis.

Published in:

Advances in Consumer Research, 1995, v. 22, n. 1, p. 680

By:

Rust, Roland T.;
Kary Wan-Yu Yeung

Publication type:

Article

Do Patient Perceptions of Quality Relate to Hospital Financial Performance?

Published in:

Journal of Health Care Marketing, 1992, v. 12, n. 4, p. 6

By:

Nelson, Eugene C.;
Rust, Roland T.;
Zahorik, Anthony;
Rose, Robin L.;
Batalden, Paul;
Siemanski, Beth Ann

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Marketing Models of Service and Relationships.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139

By:

Rust, Roland T.;
Tuck Siong Chung

Publication type:

Article

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107

By:

Rust, Roland T.;
Verhoef, Peter C.

Publication type:

Article

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution.

Published in:

Marketing Science, 1999, v. 18, n. 1, p. 77, doi. 10.1287/mksc.18.1.77

By:

Rust, Roland T.;
Inman, J. Jeffrey;
Jia, Jianmin;
Zahorik, Anthony

Publication type:

Article

Customer satisfaction, productivity, and profitability: Differences between goods and services.

Published in:

Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129

By:

Anderson, Eugene W.;
Fornell, Claes;
Rust, Roland T.

Publication type:

Article

ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.

Published in:

Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191

By:

Donthu, Naveen;
Rust, Roland T.

Publication type:

Article

A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATION OF QUANTITATIVE MODELS.

Published in:

Marketing Science, 1985, v. 4, n. 1, p. 20, doi. 10.1287/mksc.4.1.20

By:

Rust, Roland T.;
Schmittlein, David C.

Publication type:

Article

ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 126, doi. 10.1287/mksc.3.2.126

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

AN AUDIENCE FLOW MODEL OF TELEVISION VIEWING CHOICE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 113, doi. 10.1287/mksc.3.2.113

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

Return on Service Amenities.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364

By:

HAMILTON, REBECCA W.;
RUST, ROLAND T.;
WEDEL, MICHEL;
DEV, CHEKITAN S.

Publication type:

Article

The Effect of Customer Satisfaction on Consumer Spending Growth.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 28, doi. 10.1509/jmkr.47.1.28

By:

Fornell, Claes;
Rust, Roland T;
Dekimpe, Marnik G

Publication type:

Article

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 431, doi. 10.1509/jmkr.2005.42.4.431

By:

Thompson, Debora Viana;
Hamilton, Rebecca W.;
Rust, Roland T.

Publication type:

Article

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria.

Published in:

Management Science, 1995, v. 41, n. 2, p. 322, doi. 10.1287/mnsc.41.2.322

By:

Rust, Roland T.;
Simester, Duncan

Publication type:

Article

The Caring Machine: Feeling AI for Customer Care.

Published in:

Journal of Marketing, 2024, v. 88, n. 5, p. 1, doi. 10.1177/00222429231224748

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Real-Time Brand Reputation Tracking Using Social Media.

Published in:

Journal of Marketing, 2021, v. 85, n. 4, p. 21, doi. 10.1177/0022242921995173

By:

Rust, Roland T.;
Rand, William;
Huang, Ming-Hui;
Stephen, Andrew T.;
Brooks, Gillian;
Chabuk, Timur

Publication type:

Article

Brand Buzz in the Echoverse.

Published in:

Journal of Marketing, 2016, v. 80, n. 3, p. 1, doi. 10.1509/jm.15.0033

By:

Hewett, Kelly;
Rand, William;
Rust, Roland T.;
van Heerde, Harald J.

Publication type:

Article

Optimizing Service Productivity.

Published in:

Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441

By:

Rust, Roland T;
Huang, Ming-Hui

Publication type:

Article

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.

Published in:

Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115

By:

Hanssens, Dominique M;
Rust, Roland T;
Srivastava, Rajendra K

Publication type:

Article

From the Editor:The State of the Journal.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 1, doi. 10.1509/jmkg.72.6.1

By:

Rust, Roland T

Publication type:

Article

From the Editor: The Maturation of Marketing as an Academic Discipline.

Published in:

Journal of Marketing, 2006, v. 70, n. 3, p. 1, doi. 10.1509/jmkg.70.3.1

By:

Rust, Roland T.

Publication type:

Article

From the Editor.

Published in:

2006

By:

Rust, Roland T.

Publication type:

Editorial

Measuring Marketing Productivity: Current Knowledge and Future Directions.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 76, doi. 10.1509/jmkg.68.4.76.42721

By:

Rust, Roland T.;
Ambler, Tim;
Carpenter, Gregory S.;
Kumar, V.;
Srivastava, Rajendra K.

Publication type:

Article

Return on Marketing: Using Customer Equity to Focus Marketing Strategy.

Published in:

Journal of Marketing, 2004, v. 68, n. 1, p. 109, doi. 10.1509/jmkg.68.1.109.24030

By:

Rust, Roland T.;
Lemon, Katherine N.;
Zeithaml, Valarie A.

Publication type:

Article

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing".

Published in:

Journal of Marketing, 2004, v. 68, n. 1, p. 18, doi. 10.1509/jmkg.68.1.18.24035

By:

Bolton, Ruth N.;
Day, George S.;
Deighton, John;
Narayandas, Das;
Gummesson, Evert;
Hunt, Shelby D.;
Prahalad, C. K.;
Rust, Roland T.;
Shugan, Steven M.

Publication type:

Article

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Published in:

Journal of Marketing, 2002, v. 66, n. 4, p. 7, doi. 10.1509/jmkg.66.4.7.18515

By:

Rust, Roland T.;
Moorman, Christine;
Dickson, Peter R.

Publication type:

Article

The Role of Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 180, doi. 10.2307/1252111

By:

Moorman, Christine;
Rust, Roland T.

Publication type:

Article

Should We Delight the Customer?

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 86, doi. 10.1177/0092070300281008

By:

Rust, Roland T.;
Oliver, Richard L.

Publication type:

Article

The Price of Competitiveness in Competitive Pricing.

Published in:

Journal of the Academy of Marketing Science, 1997, v. 25, n. 2, p. 109, doi. 10.1007/BF02894346

By:

Griffith, David E.;
Rust, Roland T.

Publication type:

Article