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Marketing and distribution lessons from Hispanic Hollywood.
- Published in:
- Studies in Hispanic Cinemas, 2012, v. 9, n. 1, p. 81, doi. 10.1386/shci.9.1.81_1
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- Publication type:
- Article
THE LINK BETWEEN RESOURCES AND TYPE OF DIVERSIFICATION: THEORY AND EVIDENCE.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1991, v. 12, n. 1, p. 33, doi. 10.1002/smj.4250120104
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- Publication type:
- Article
ENVIRONMENTAL VARIATION, STRATEGIC CHANGE AND FIRM PERFORMANCE: A STUDY OF RAILROAD DEREGULATION.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1987, v. 8, n. 4, p. 363, doi. 10.1002/smj.4250080406
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- Publication type:
- Article
Employee (Mis)Behavior: What Directors Need to Know About Behavioral Economics.
- Published in:
- Board Leadership, 2022, v. 2022, n. 184, p. 1, doi. 10.1002/bl.30228
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- Publication type:
- Article
How to Use Social Media & Virtual Meetings to Improve Your Board's Governance.
- Published in:
- Board Leadership, 2021, v. 2021, n. 173, p. 6, doi. 10.1002/bl.30180
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- Publication type:
- Article
How Boards & Board Members Can Leverage Social Media to Promote their Organization's Mission.
- Published in:
- Board Leadership, 2020, v. 2020, n. 172, p. 6, doi. 10.1002/bl.30174
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- Publication type:
- Article
For Brand's Sake: Marketing Lessons for Young Brand Managers.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2023, v. 48, n. 1, p. 75, doi. 10.1177/02560909231162895
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- Publication type:
- Article
Can Variance Analysis Make Media Marketing Managers More Accountable?
- Published in:
- Management Accounting Quarterly, 2005, v. 7, n. 1, p. 51
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- Publication type:
- Article
The Effect of Social Media Marketing on Purchase Intention with the Mediating Role of Brand Awareness and Consumer Motivation.
- Published in:
- Interdisciplinary Journal of Management Studies, 2024, v. 17, n. 4, p. 1043, doi. 10.22059/ijms.2024.364512.676155
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- Publication type:
- Article
From the Editor.
- Published in:
- Journal of Health Care Marketing, 1990, v. 10, n. 2, p. 1
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- Publication type:
- Article
BACK TO BASICS: ELEMENTS NECESSARY TO ASSURE SUCCESS OF THE HOSPITAL MARKETING FUNCTION.
- Published in:
- 1985
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- Publication type:
- Editorial
TACTICAL HOSPITAL MARKETING: A SURVEY OF THE STATE OF THE ART.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 1, p. 9
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- Publication type:
- Article
ON THE DEVELOPMENT OF MARKETING SKILLS.
- Published in:
- 1984
- By:
- Publication type:
- Editorial
ESTABLISHING A MARKETING ORGANIZATION FOR HOSPITALS.
- Published in:
- Journal of Health Care Marketing, 1981, v. 1, n. 2, p. 26
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- Publication type:
- Article
STUDENTS' PERCEPTIONS OF BODY ART: IMPLICATIONS FOR MARKETING MANAGERS.
- Published in:
- Global Journal of Management & Marketing (GJMM), 2018, v. 2, n. 1, p. 87, doi. 10.47177/gjmm.02.01.2018.087
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- Publication type:
- Article
The Network.
- Published in:
- Leonardo, 2021, v. 54, n. 3, p. 370, doi. 10.1162/leon_e_02048
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- Publication type:
- Article
The Network.
- Published in:
- Leonardo, 2021, v. 54, n. 2, p. 263, doi. 10.1162/leon_e_02049
- Publication type:
- Article
Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products.
- Published in:
- AIMS Agriculture & Food, 2023, v. 8, n. 2, p. 305, doi. 10.3934/agrfood.2023017
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- Publication type:
- Article
Impact of Promotional Material on Sales of the Pharmaceutical Industry (A Comparative Study of the Leading Multinational and National Pharmaceutical Industry in Pakistan).
- Published in:
- International Journal of Health & Economic Development, 2023, v. 9, n. 2, p. 15
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- Publication type:
- Article
Entrevista Santiago Larroux, PAD 2005.
- Published in:
- 2013
- Publication type:
- Interview
Art and sciences.
- Published in:
- 2002
- Publication type:
- Interview
Designing a model for consumer willingness to buy domestic products: explaining the effect of consumer consciousness.
- Published in:
- Journal of Organisational Studies & Innovation, 2020, v. 7, n. 4, p. 1
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- Publication type:
- Article
"Eu é que não Ponho meu Cartão de Crédito aí!": Um Estudo dos Antecedentes da Lealdade no Contexto On-lines.
- Published in:
- RAIMED: Revista de Administração IMED, 2022, v. 12, n. 1, p. 151, doi. 10.18256/2237-7956.2022.v12i1.4520
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- Publication type:
- Article
WHAT COGNITIVE BIASES ATTACK POTENTIAL CUSTOMERS IN USER REVIEWS THE MOST?
- Published in:
- Acta Academica Karviniensia, 2022, v. 22, n. 1, p. 5, doi. 10.25142/aak.2022.001
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- Publication type:
- Article
Quality and Use of Mobile Applications for Transportation Service: Influence on Satisfaction.
- Published in:
- Mercados y Negocios, 2021, n. 44, p. 21, doi. 10.32870/myn.v0i44.7646
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- Publication type:
- Article
BRAND MANAGEMENT AND CONSUMING TRIBE. A STUDY APPLIED TO THE SPANISH SURF BRANDS.
- Published in:
- Revista de Comunicación de la SEECI, 2020, n. 51, p. 17, doi. 10.15198/seeci.2020.51.17-41
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- Publication type:
- Article
Not necessarily what you think: Comparing candidates’ expectations and perceptions for executive recruiters.
- Published in:
- International Journal of Employment Studies, 2022, v. 30, n. 1, p. 51
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- Publication type:
- Article
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 67, doi. 10.1023/A:1008102927459
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- Publication type:
- Article
An Experimental Study of Marketing Information Utilization: The Manager-Researcher Dichotomy.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 53, doi. 10.1007/BF00994040
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- Publication type:
- Article
Blinders, Fuzzy Lenses, and the Wrong Shoes: Pitfalls in Competitive Conjecture.
- Published in:
- Marketing Letters, 1994, v. 5, n. 3, p. 247, doi. 10.1007/BF00993904
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- Publication type:
- Article
What's in a Name? Public Perceptions of Multi-level Marketing.
- Published in:
- Atlantic Marketing Journal, 2022, v. 11, n. 2, p. 1
- By:
- Publication type:
- Article
Entendendo a aplicação do neuromarketing no mercado de luxo.
- Published in:
- Gestión Joven, 2022, v. 23, n. 3, p. 68
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- Publication type:
- Article
Why effective crisis communications require strong fundamentals in practice every day.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 345, doi. 10.69554/xsil1387
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- Publication type:
- Article
Six strategies to building successful communities in the Metaverse.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 40, doi. 10.69554/vxtz1146
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- Publication type:
- Article
Bridging the gap between social media marketing and customer care.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 128, doi. 10.69554/ixwx5807
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- Publication type:
- Article
Positioning a brand as an internet meme: The case study of Supreme.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 148, doi. 10.69554/diay4045
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- Publication type:
- Article
Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 38, doi. 10.69554/oxiv3660
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- Publication type:
- Article
Activating and driving brand advocacy: Why every brand needs to be talked about.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 4, p. 332, doi. 10.69554/nmtz9046
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- Publication type:
- Article
Nostalgia, autobiographical memories and brand strategy: Marketing to the post-World War I generation.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 148, doi. 10.69554/lgji7373
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- Publication type:
- Article
Short-form Video Content (SVC) Engagement and Marketing Capabilities.
- Published in:
- Asian Journal of Business & Accounting, 2022, v. 15, n. 2, p. 221, doi. 10.22452/ajba.vol15no2.8
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- Publication type:
- Article
IDENTIFICATION OF SOURCES OF JOB STRESS: A STUDY OF BANK MARKETING EXECUTIVES.
- Published in:
- Journal of Organisation & Human Behaviour, 2016, v. 5, n. 2, p. 23, doi. 10.21863/johb/2016.5.2.033
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- Publication type:
- Article
Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketing.
- Published in:
- International Journal of Marketing & Business Communication, 2014, v. 3, n. 1, p. 1
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- Publication type:
- Article
Are Directors Rewarded for Excellence? Evidence from Reputation Shocks and Career Outcomes.
- Published in:
- Review of Corporate Finance Studies, 2022, v. 11, n. 2, p. 263, doi. 10.1093/rcfs/cfab017
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- Publication type:
- Article
Short-termism, Managerial Talent, and Firm Value.
- Published in:
- Review of Corporate Finance Studies, 2021, v. 10, n. 3, p. 473, doi. 10.1093/rcfs/cfaa017
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- Publication type:
- Article
Do Executive Departures to Signal the End of a Scandal Create or Reduce Uncertainty? An Examination of Market Reaction in Stock Option Backdating Scandal Events.
- Published in:
- Business & Society, 2019, v. 58, n. 6, p. 1209, doi. 10.1177/0007650317702119
- By:
- Publication type:
- Article
THE PERCEIVED ROLE OF ETHICS AND SOCIAL RESPONSIBILITY: A STUDY OF MARKETING PROFESSIONALS.
- Published in:
- Business Ethics Quarterly, 2003, v. 13, n. 1, p. 63, doi. 10.5840/beq20031315
- By:
- Publication type:
- Article
The performance of the auction market of chili in the sandy coastal area of Indonesia.
- Published in:
- Bulgarian Journal of Agricultural Science, 2020, v. 26, n. 6, p. 1100
- By:
- Publication type:
- Article
Risk Factor Disclosures: Do Managers and Markets Speak the Same Language?
- Published in:
- Accounting Horizons, 2023, v. 37, n. 2, p. 67, doi. 10.2308/HORIZONS-17-086
- By:
- Publication type:
- Article
THE STONEWALL METAPHOR: MAKING AN IMPACT WITH TRANSFORMATIVE CONSUMER RESEARCH.
- Published in:
- 2007
- By:
- Publication type:
- Proceeding
Special Session Summary Marketing and the Poor.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding