Works matching Key accounts in marketing


Results: 54
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    A stage model for transitioning to KAM.

    Published in:
    Journal of Marketing Management, 2009, v. 25, n. 9-10, p. 1027, doi. 10.1362/026725709X479354
    By:
    • Davies, Iain A.;
    • Ryals, Lynette J.
    Publication type:
    Article
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    Switching Costs in Key Account Relationships.

    Published in:
    Journal of Personal Selling & Sales Management, 1997, v. 17, n. 4, p. 9, doi. 10.1080/08853134.1997.10754106
    By:
    • Sengupta, Sanjit;
    • Krapfel, Robert E.
    Publication type:
    Article
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    General Discussion.

    Published in:
    Brookings Papers on Economic Activity, 2007, n. 2, p. 108, doi. 10.1353/eca.2008.0002
    By:
    • Cooper, Richard N.
    Publication type:
    Article
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    Key Account Management.

    Published in:
    CPA Journal, 1999, v. 69, n. 3, p. 62
    By:
    • Maister, David H.
    Publication type:
    Article
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    National Accounts.

    Published in:
    Canadian Economic Observer, 2005, v. 18, p. 1
    Publication type:
    Article
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    I. National Accounts.

    Published in:
    Canadian Economic Observer, 2004, v. 17, n. 2, p. 1
    Publication type:
    Article
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    A NOTE ON THE CONCEPT OF SERVICES.

    Published in:
    Review of Income & Wealth, 1990, v. 36, n. 3, p. 309, doi. 10.1111/j.1475-4991.1990.tb00307.x
    By:
    • Drechsler, Laszlo
    Publication type:
    Article
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