THE BRAND INSIDE: THE FACTORS OF FAILURE AND SUCCESS IN INTERNAL BRANDING.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 54
- By:
- Publication type:
- Article
Works matching IS 07907362 AND DT 2007 AND VI 19 AND IP 1/2
Results: 6
1
2
WHAT BUSINESS CAN LEARN FROM THE POETRY OF THOMAS KINSELLA.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 46
- By:
- Publication type:
- Article
3
A COMPARATIVE STUDY OF THE CORPORATE REPUTATION OF IRISH VERSUS BRITISH RETAILERS: LESSONS FOR RETAIL BRAND PRACTICE.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 37
- By:
- Publication type:
- Article
4
THE MEASUREMENT OF MARKETING PERFORMANCE IN IRISH FIRMS.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 26
- By:
- Publication type:
- Article
5
THE TECHNOLOGICAL GAZE IN ADVERTISING.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 3
- By:
- Publication type:
- Article
6
EXPLORING THE USE OF DICHOTOMY IN MARKETING: CELT VERSUS SAXON REVISITED.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 19
- By:
- Publication type:
- Article