Works matching IS 19391161 AND DT 2006 AND VI 1 AND IP 2

Results: 12

INFORMATION SEARCH AND MOBILE PROMOTIONS.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 80

By:

Wang, Alex;
Acar, Selcuk Adam

Publication type:

Article

ASSESSING INDIAN STUDENTS' PERCEPTIONS TOWARDS M-LEARNING-SOME INITIAL CONCLUSIONS.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 75

By:

Venkatesh, Bhagyalakshmi;
Nargundkar, Rajendra;
Sayed, Feroz K.;
Shahaida, P.

Publication type:

Article

IMPLICIT OPT-IN MOBILE ADVERTISING VIA THE IPOINTER SELECTION MODEL.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 68

By:

Frank, Christopher;
Wuersch, Markus

Publication type:

Article

THE DEVELOPMENT OF MOBILE TELEVISION: EXAMINING THE CONVERGENCE OF MOBILE AND BROADCASTING SERVICES IN KOREA.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 60

By:

Sangwon Lee;
Chan-Olmsted, Sylvia M.

Publication type:

Article

MOBILE MARKETING - THE CHINESE PERSPECTIVE.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 50

By:

Bojin Peng;
Spencer, Ian

Publication type:

Article

EFFECTING SOCIAL CHANGE IN ASIA: MOBILE INTERACTIVITY - THE GATEWAY TO A NEW FUTURE.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 43

By:

Handley, Geoffrey

Publication type:

Article

CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 33

By:

Chowdhury, Humayun Kabir;
Parvin, Nargis;
Weitenberner, Christian;
Becker, Michael

Publication type:

Article

THE MODERATING ROLE OF CONSUMER TRUST AND EXPERIENCES: VALUE DRIVEN USAGE OF MOBILE TECHNOLOGY.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 24

By:

Park, Jungkun;
SuJin Yang

Publication type:

Article

DEFINING MOBILE COMMERCE IN A MARKETING CONTEXT.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 18

By:

Swilley, Esther;
Hofacker, Charles F.

Publication type:

Article

VALUE-ADDED MOBILE DATA SERVICES: THE ANTECEDENT EFFECTS OF CONSUMER VALUE ON USING MOBILE DATA SERVICES.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 11

By:

Kiseol Yang;
Jolly, Laura D.

Publication type:

Article

INDIVIDUAL DIFFERENCES IN THE USE OF MOBILE SERVICES AMONG FINNISH CONSUMERS.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 4

By:

Karjaluoto, Heikki;
Leppäniemi, Matti;
Standing, Craig;
Kajalo, Sami;
Merisavo, Marko;
Virtanen, Ville;
Salmenkivi, Sami

Publication type:

Article

EDITORS' LETTER.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 2, p. 1

By:

Hanley, Michael;
Becker, Michael

Publication type:

Article