Works matching IS 19391161 AND DT 2006 AND VI 1 AND IP 1

Results: 11

THE MISSING LINK WHY MOBILE MARKETING IS DIFFERENT.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 83

By:

Steinbock, Dan

Publication type:

Article

UNITED STATES AND SOUTH EAST ASIAN MOBILE MARKETS: A COMPARATIVE ANALYSIS OF INFRASTRUCTURE AND CULTURAL DIFFERENCES.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 73

By:

Weitenberner, Christian;
Chapman, Michael;
Miranda, Georgina;
Tobar, Silvia;
Wagoner, Evelyn;
Akasaki, Dana

Publication type:

Article

TEXTING BEHAVIOUR AND ATTITUDES TOWARD PERMISSION MOBILE ADVERTISING: AN EMPIRICAL STUDY OF MOBILE USERS' ACCEPTANCE OF SMS FOR MARKETING PURPOSES.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 66

By:

Maneesoonthorn, Chadinee;
Fortin, David

Publication type:

Article

MOBILE MARKETING AS TECHNOLOGY INTERVENTION: A LOCALES FRAMEWORK ANALYSIS.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 59

By:

Lee, Dennis;
Muhlberger, Ralf

Publication type:

Article

FACTORS INFLUENCING MOBILE ADVERTISING ACCEPTANCE: WILL INCENTIVES MOTIVATE COLLEGE STUDENTS TO ACCEPT MOBILE ADVERTISEMENTS?

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 50

By:

Hanley, Michael;
Becker, Michael;
Martinsen, Jackie

Publication type:

Article

GROWTH OF MOBILE MULTIMEDIA ADVERTISING.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 41

By:

Heller, Nicholas E.

Publication type:

Article

A REVIEW OF MOBILE MARKETING RESEARCH.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 30

By:

Leppäniemi, Matti;
Sinisalo, Jaakko;
Karjaluoto, Heikki

Publication type:

Article

U.S. CONSUMERS' ADOPTION -- NONADOPTION OF MOBILE SMS ADVERTISING.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 21

By:

Muk, Alexander;
Babin, barry J.

Publication type:

Article

THE CONSUMPTION OF MOBILE SERVICES BY AUSTRALIAN UNIVERSITY STUDENTS.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 13

By:

Lee, Richard;
Murphy, Jamie

Publication type:

Article

AN EXPLORATORY CROSS-MARKET STUDY OF MOBILE MARKETING ACCEPTANCE.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 4

By:

Rohm, Andrew J.;
Sultan, Fareena

Publication type:

Article

EDITOR'S LETTER.

Published in:

International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 1

By:

Becker, Michael

Publication type:

Article