Works matching DE "MARKETING of new products"
Results: 238
System dynamics modeling of engineering change management in a collaborative environment.
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- International Journal of Advanced Manufacturing Technology, 2011, v. 55, n. 9-12, p. 1225, doi. 10.1007/s00170-010-3143-z
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- Article
Misguided marketing moment.
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- Marketing Research, 2009, v. 21, n. 1, p. 4
- Publication type:
- Article
Marketing segmentation misfire.
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- Marketing Research, 2008, v. 20, n. 4, p. 4
- Publication type:
- Article
PATTERNS OF COMMUNICATION AMONG MARKETING, ENGINEERING AND MANUFACTURING--A COMPARISON BETWEEN TWO NEW PRODUCT TEAMS.
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- Management Science, 1992, v. 38, n. 3, p. 360, doi. 10.1287/mnsc.38.3.360
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- Publication type:
- Article
MARKET SEGMENTATION, CANNIBALIZATION, AND THE TIMING OF PRODUCT INTRODUCTIONS.
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- Management Science, 1992, v. 38, n. 3, p. 345, doi. 10.1287/mnsc.38.3.345
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- Article
FORECASTING WITH A REPEAT PURCHASE DIFFUSION MODEL.
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- Management Science, 1988, v. 34, n. 6, p. 734, doi. 10.1287/mnsc.34.6.734
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- Publication type:
- Article
MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE.
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- Management Science, 1988, v. 34, n. 2, p. 167, doi. 10.1287/mnsc.34.2.167
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- Publication type:
- Article
OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
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- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
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- Publication type:
- Article
PREDICTING DEMAND FOR RESIDENTIAL SOLAR HEATING: AN ATTRIBUTE METHOD.
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- Management Science, 1982, v. 28, n. 7, p. 717, doi. 10.1287/mnsc.28.7.717
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- Article
PROFIT MAXIMIZING PERCEPTUAL POSITIONS: AN INTEGRATED THEORY FOR THE SELECTION OF PRODUCT FEATURES AND PRICE.
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- Management Science, 1981, v. 27, n. 1, p. 33, doi. 10.1287/mnsc.27.1.33
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- Publication type:
- Article
PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES.
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- Management Science, 1980, v. 26, n. 10, p. 1007, doi. 10.1287/mnsc.26.10.1007
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- Article
MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
- Published in:
- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
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- Publication type:
- Article
DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING.
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- Management Science, 1975, v. 21, n. 10, p. 1113, doi. 10.1287/mnsc.21.10.1113
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- Publication type:
- Article
ESTIMATING DYNAMIC EFFECTS OF MARKET COMMUNICATIONS EXPENDITURES .
- Published in:
- Management Science, 1972, v. 18, n. 10, p. B-485, doi. 10.1287/mnsc.18.10.B485
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- Publication type:
- Article
ALLOCATING RESOURCES BETWEEN RESEARCH AND DEVELOPMENT: A MACRO ANALYSIS.
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- Management Science, 1972, v. 18, n. 9, p. 491, doi. 10.1287/mnsc.18.9.492
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- Publication type:
- Article
THE ANALYSIS OF UNCERTAINTY RESOLUTION IN CAPITAL BUDGETING FOR NEW PRODUCTS.
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- Management Science, 1969, v. 15, n. 8, p. B-376, doi. 10.1287/mnsc.15.8.B376
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- Publication type:
- Article
A NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES.
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- Management Science, 1969, v. 15, n. 5, p. 215, doi. 10.1287/mnsc.15.5.215
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- Publication type:
- Article
Lumpy Mail Attracts Trade Show Attendees.
- Published in:
- 2015
- Publication type:
- Case Study
Managing the new product development process: Strategic imperatives.
- Published in:
- Academy of Management Executive, 1998, v. 12, n. 3, p. 67, doi. 10.5465/AME.1998.1109051
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- Publication type:
- Article
Blind spots in competitive analysis.
- Published in:
- Academy of Management Executive, 1993, v. 7, n. 2, p. 7, doi. 10.5465/AME.1993.9411302318
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- Publication type:
- Article
Issues, Responsibilities and Identities: A Distributed Leadership Perspective on Biotechnology R&D Management.
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- Creativity & Innovation Management, 2011, v. 20, n. 3, p. 157, doi. 10.1111/j.1467-8691.2011.00604.x
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- Publication type:
- Article
Call Centres: Pre-evaluation of their Usefulness in Local Government.
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- Creativity & Innovation Management, 2000, v. 9, n. 4, p. 227, doi. 10.1111/1467-8691.00196
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- Publication type:
- Article
A NEW QFD MODEL CONSIDERING THE TIME DIMENSION AND APPLICATION STRATEGY FOR INTELLECTUAL PROPERTY RIGHT.
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- Journal of International Management Studies, 2015, v. 15, n. 1, p. 71, doi. 10.18374/jims-15-1.8
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- Publication type:
- Article
THE APPLICATION OF ECO-COMPASS METHOD IN SUSTAINABLE PRODUCT DEVELOPMENT.
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- Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 1, p. 5
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- Publication type:
- Article
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
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- Publication type:
- Article
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 342, doi. 10.1287/mksc.1120.0762
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- Publication type:
- Article
Can Brand Extension Signal Product Quality?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 756, doi. 10.1287/mksc.1120.0723
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- Publication type:
- Article
Limited Edition Products: When and When Not to Offer Them.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 336, doi. 10.1287/mksc.1080.0401
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- Publication type:
- Article
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.
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- Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403
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- Publication type:
- Article
Building Brands.
- Published in:
- Marketing Science, 2008, v. 27, n. 6, p. 1036, doi. 10.1287/mksc.1080.0358
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- Publication type:
- Article
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 691, doi. 10.1287/mksc.1070.0321
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- Publication type:
- Article
A FRAMEWORK FOR SIMULTANEOUS RECOGNITION OF PART FAMILIES AND OPERATION GROUPS FOR DRIVING A RECONFIGURABLE MANUFACTURING SYSTEM.
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- Advances in Production Engineering & Management, 2010, v. 5, n. 1, p. 45
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- Article
The introduction of new products.
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- American Economic Review, 1990, v. 80, n. 2, p. 421
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- Article
Adopt a Marketing Model to Increase Client Satisfaction.
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- Journal of Financial Service Professionals, 2007, v. 61, n. 3, p. 8
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- Publication type:
- Article
Stakeholders' Contribution to the Green New Product Development Process.
- Published in:
- Journal of Marketing Management, 1998, v. 14, n. 6, p. 533, doi. 10.1362/026725798784867707
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- Publication type:
- Article
The Adoption of Direct Banking Services.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 8, p. 791, doi. 10.1080/0267257X.1997.9964512
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- Publication type:
- Article
New Product Performance: Keys to Success, Profitability & Cycle Time Reduction.
- Published in:
- Journal of Marketing Management, 1995, v. 11, n. 4, p. 315, doi. 10.1080/0267257X.1995.9964347
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- Publication type:
- Article
How Product Innovators Can Foreclose the Options of Adaptive Followers.
- Published in:
- Journal of Marketing Management, 1989, v. 4, n. 3, p. 277, doi. 10.1080/0267257X.1989.9964077
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- Publication type:
- Article
The Theory and Practice of User-Initiated Innovation.
- Published in:
- Journal of Marketing Management, 1988, v. 4, n. 2, p. 230, doi. 10.1080/0267257X.1988.9964071
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- Publication type:
- Article
The Effects of Managerial Attitudes to Design on Company Performance.
- Published in:
- Journal of Marketing Management, 1988, v. 4, n. 2, p. 217, doi. 10.1080/0267257X.1988.9964070
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- Publication type:
- Article
Developing Customer Databases.
- Published in:
- Marketing Health Services, 2000, v. 20, n. 4, p. 10
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- Publication type:
- Article
From the Editor in Chief.
- Published in:
- 1996
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- Publication type:
- Editorial
BRAND CAPITAL AND INCUMBENT FIRMS' POSITIONS IN EVOLVING MARKETS.
- Published in:
- Review of Economics & Statistics, 1995, v. 77, n. 3, p. 522, doi. 10.2307/2109912
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- Publication type:
- Article
Effects of marketing-manufacturing integration on new product development time and competitive advantage
- Published in:
- Journal of Operations Management, 2007, v. 25, n. 1, p. 203, doi. 10.1016/j.jom.2006.03.001
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- Publication type:
- Article
WHAT SHOULD YOU DO WHEN YOUR COMPETITORS SEND IN THE CLONES?
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 392, doi. 10.1287/mksc.13.4.392
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- Publication type:
- Article
USING LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH: A CASE STUDY OF NEW PACKAGING FOR FRESH BEEF.
- Published in:
- 1993
- By:
- Publication type:
- Case Study
FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS: COMMENTARY.
- Published in:
- Marketing Science, 1986, v. 5, n. 4, p. 387, doi. 10.1287/mksc.5.4.387
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- Publication type:
- Article
FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS: REPLY.
- Published in:
- Marketing Science, 1986, v. 5, n. 4, p. 389, doi. 10.1287/mksc.5.4.372
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- Publication type:
- Article
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 525, doi. 10.1509/jmr.15.0244
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- Publication type:
- Article
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 675, doi. 10.1509/jmr.11.0508
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- Publication type:
- Article