Works matching IS 00920703 AND DT 2000 AND VI 28 AND IP 1


Results: 15
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    Technology Infusion in Service Encounters.

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 138, doi. 10.1177/0092070300281013
    By:
    • Bitner, Mary Jo;
    • Brown, Stephen W.;
    • Meuter, Matthew L.
    Publication type:
    Article
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    Cultivating Service Brand Equity.

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 128, doi. 10.1177/0092070300281012
    By:
    • Berry, Leonard L.
    Publication type:
    Article
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    Should We Delight the Customer?

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 86, doi. 10.1177/0092070300281008
    By:
    • Rust, Roland T.;
    • Oliver, Richard L.
    Publication type:
    Article
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    Market-Driven Versus Driving Markets.

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 45, doi. 10.1177/0092070300281005
    By:
    • Jaworski, Bernard;
    • Kohli, Ajay K.;
    • Sahay, Arvind
    Publication type:
    Article
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    Developing New Rules for New Markets.

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 31, doi. 10.1177/0092070300281004
    By:
    • Roberts, John H.
    Publication type:
    Article
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    Managing Market Relationships.

    Published in:
    Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 24, doi. 10.1177/0092070300281003
    By:
    • Day, George S.
    Publication type:
    Article
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