Works matching IS 19391161 AND DT 2007 AND VI 2 AND IP 1

Results: 11

DEVELOPING MOBILE MARKETING STRATEGIES.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 76

By:

Ranchhod, Ashok

Publication type:

Article

NEEDS-BASED CALLING: STAYING CONNECTED IN A DISCONNECTED WORLD.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 69

By:

Callahan, Theo

Publication type:

Article

DESIGN SKETCH: THE CONTEXT OF MOBILE INTERACTION.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 66

By:

Braiterman, Jared;
Savio, Nadav

Publication type:

Article

LANGUAGE ASSISTANCE PRODUCTS SUPPORT MOBILE ADVERTISING IN UNDERPRIVILEGED COUNTRIES.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 59

By:

Salaberry, Rafael;
Upton, Larry

Publication type:

Article

MOBILE MEDIA USE AND ITS IMPACT ON CONSUMER ATTITUDES TOWARD MOBILE ADVERTISING.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 50

By:

Jong Woo Jun;
Sangmi Lee

Publication type:

Article

MOBILE MARKETING SYSTEMS: FRAMEWORK AND TECHNOLOGY ENABLER.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 43

By:

Gewei Ye

Publication type:

Article

BRANDING OVER MOBILE AND INTERNET ADVERTISING: THE CROSS-MEDIA EFFECT.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 34

By:

Wang, Alex

Publication type:

Article

CASE STUDY: CONDUCTING A WEB-BASED SURVEY OF MOBILE CONTENT USAGE BY AUSTRALIAN MOBILE PHONE CUSTOMERS.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 28

By:

Mackay, Marisa Maio;
Weidlich, Oliver

Publication type:

Article

MARKET FOR THIRD SCREEN: A STUDY OF MARKET POTENTIAL OF MOBILE TV AND VIDEO ACROSS THE U.S. AND SELECTED EUROPEAN COUNTRIES.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 12

By:

Bayartsaikhan, Khulan;
Danielak, Paul;
Dunst, Kyle;
Guibert, Jason;
Luxford, Lara;
Romanossian, Raffi;
Storti, Michael;
Seal, Kala C.

Publication type:

Article

PARAMETERS OF MOBILE ADVERTISING: A FIELD EXPERIMENT.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 4

By:

Hairong Li;
Stoller, Brian

Publication type:

Article

EDITORS' LETTER.

Published in:

International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 1

By:

Hanley, Michael;
Becker, Michael

Publication type:

Article