SPSS DIAMOND FOR WINDOWS.
- Published in:
- 1997
- By:
- Publication type:
- Product Review
Works matching IS 00222437 AND DT 1997 AND VI 34 AND IP 4
Results: 16
1
2
TAINTED TRUTH: THE MANIPULATION OF FACT IN AMERICA.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
3
GIFT GIVING: A RESEARCH ANTHOLOGY.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
4
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING! THE NITTY-GRITTY OF MAXI MARKETING.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
5
LISREL: ISSUES, DEBATES AND STRATEGIES/LISREL APPROACHES TO INTERACTIONS EFFECTS IN MULTIPLE REGRESSION.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
6
Stereographic Visual Displays and the Three-Dimensional Communication of Findings in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 526, doi. 10.2307/3151969
- By:
- Publication type:
- Article
7
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 517, doi. 10.2307/3151968
- By:
- Publication type:
- Article
8
A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set Date in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 499, doi. 10.2307/3151967
- By:
- Publication type:
- Article
9
Statistical Data Fusion for Cross-Tabulation.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 485, doi. 10.2307/3151966
- By:
- Publication type:
- Article
10
Can Advertising Copy Make FSI Coupons More Effective?
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 473, doi. 10.2307/3151965
- By:
- Publication type:
- Article
11
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 457, doi. 10.2307/3151964
- By:
- Publication type:
- Article
12
Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 438, doi. 10.2307/3151963
- By:
- Publication type:
- Article
13
Rethinking Market Research: Putting People Back In.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 424, doi. 10.2307/3151962
- By:
- Publication type:
- Article
14
From the Editor.
- Published in:
- 1997
- Publication type:
- Editorial
15
1997 PAUL E. GREEN AWARD.
- Published in:
- 1997
- Publication type:
- Other
16
1997 WILLIAM F. O'DELL AWARD.
- Published in:
- 1997
- Publication type:
- Other