Works matching IS 00222437 AND DT 2003 AND VI 40 AND IP 3

Results: 12

2003 WILLIAM F O'DELL AWARD, 2003 PAUL E. GREEN AWARD.

Published in:: 2003
Publication type:: Other

STATISTICAL ANALYSIS WITH MISSING DATA, 2d ed.

Published in:

2003

By:

Ball, Dwayne;
Franke, George R.;
Donthu, Naveen;
Gardner, Meryl P.

Publication type:

Book Review

HANDBOOK OF DATA MINING AND KNOWLEDGE DISCOVERY.

Published in:

2003

By:

Malthouse, Edward C.;
Mulhern, Francis J.;
Franke, George R.;
Donthu, Naveen;
Gardner, Meryl P.

Publication type:

Book Review

Negative Consequences of Dichotomizing Continuous Predictor Variables.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 366, doi. 10.1509/jmkr.40.3.366.19237

By:

Irwin, Julie R.;
McClelland, Gary H.

Publication type:

Article

A Parsimonious Model of Stockkeeping-Unit Choice.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 351, doi. 10.1509/jmkr.40.3.351.19232

By:

Ho, Teck-Hua;
Chong, Juin-Kuan

Publication type:

Article

Buying Modular Systems in Technology-Intensive Markets.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 335, doi. 10.1509/jmkr.40.3.335.19239

By:

Stremersch, Stefan;
Weiss, Allen M.;
Dellaert, Benedict G. C.;
Frambach, Ruud T.

Publication type:

Article

Multivariate Analysis of Multiple Response Data.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 321, doi. 10.1509/jmkr.40.3.321.19233

By:

Edwards, Yancy D.;
Allenby, Greg M.

Publication type:

Article

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 310, doi. 10.1509/jmkr.40.3.310.19238

By:

Voss, Kevin E.;
Spangenberg, Eric R.;
Grohmann, Bianca

Publication type:

Article

The Role of Firm Resources in Returns to Market Deployment.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 295, doi. 10.1509/jmkr.40.3.295.19235

By:

Slotegraaf, Rebecca J.;
Moorman, Christine;
Inman, J. Jeffrey

Publication type:

Article

Modeling Interdependent Consumer Preferences.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 282, doi. 10.1509/jmkr.40.3.282.19240

By:

Yang, Sha;
Allenby, Greg M.

Publication type:

Article

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 268, doi. 10.1509/jmkr.40.3.268.19234

By:

Su, Chenting;
Fern, Edward F.;
Ye, Keying

Publication type:

Article

A Model of Web Site Browsing Behavior Estimated on Clickstream Data.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 249, doi. 10.1509/jmkr.40.3.249.19241

By:

Bucklin, Randolph E.;
Sismeiro, Catarina

Publication type:

Article